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Podcast Production Tools for B2B Marketers - Technology Advice

Podcast Production Tools for B2B Marketers - Technology Advice | The MarTech Digest | Scoop.it

"Recording:

  • eCamm Call Recorder
  • TapeACall


Audio Editing:

  • GarageBand


Publishing:

  • Libsyn
  • Smart Podcast Player"
CYDigital/marteq.io's insight:

CT for the details.

 

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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Your Guide to Using Embedded Audio in Email - The ExactTarget Blog | #TheMarketingTechAlert

Your Guide to Using Embedded Audio in Email - The ExactTarget Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


We have recently started using tools such as LiveClicker and VidYard to stream videos in our SPARK email newsletter and we’re seeing great results. This prompted me to wonder, what about audio streaming in your email marketing? I would normally link to a landing page and play the audio from there to provide a more consistent and reliable user experience. I would’ve said the same about video before I saw the results of opens and clicks on our embedded video emails. With new technologies and defensive design, times are changing.

 

I’ve been playing with the HTML5 <audio> tag in email and so far it has provided a good experience for me in various email clients.

 

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CYDigital/marteq.io's insight:

And the code you need is above. What is very interesting is that the audio is playing from an Outlook inbox. Warrants testing to see if it works from other inboxes.

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paul babicki's curator insight, July 6, 2014 1:37 PM

http://netiquetteiq.blogspot.com has more on this topic.

Martae's curator insight, November 14, 2018 10:18 PM
This this is a good article. This article also goes to show how far technology has come. This research explains on how it would be helpful when someone is advertising a song or a band. Everyone would like a preview and if they like it they’ll continue to listen to it. In this case with a click of a button you’ll be listening to their song. This is really good because when advertising in an email usually people will want to have a preview about what it is. 
The reliable source is “salesforce.com”