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Autopilot Launches Insights, a Customer Journey Tracker for Marketers | MarTech

Autopilot Launches Insights, a Customer Journey Tracker for Marketers | MarTech | The MarTech Digest | Scoop.it
Autopilot has launched Insights – a visual fitness tracker for marketers help them set, track, and achieve goals. Insights visualizes specific goals and key metrics (email signups, event attendance, etc.), to unearth which messages and channels are working, and was recently used by Microsoft Developer Group ahead of their annual BUILD conference to track and meet their signup goals.
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Autopilot launches new lead gen solution for web marketers - FCMO

Autopilot launches new lead gen solution for web marketers - FCMO | The MarTech Digest | Scoop.it
Visual marketing software company Autopilot has launched a new lead generation solution that is aimed at converting first-time website visitors into leads.

Autopilot's Proactive Headsup solution focuses on engaging web visitors in real time with personalized calls to action and requests for feedback, while using tailored messaging to guide them through their online experience. This personal touch is what Autopilot believes turns web visitors into valuable leads more often.

A group of nearly 500 Autopilot clients participated in a beta test of Proactive Headsup, with 53 percent participants seeing more than 10 percent increase in overall monthly leads, and nearly two-thirds saying it is an effective new channel for lead generation. Database solutions provider CrunchBase has seen leads from its website increase up to 20 percent with Proactive Headsup, according to Autopilot.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Martech firm Autopilot launches personalization tool Headsup - Marketing Dive

Martech firm Autopilot launches personalization tool Headsup - Marketing Dive | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive

Marketing automation firm Autopilot raises $7M from Salesforce - Marketing Dive | The MarTech Digest | Scoop.it
  • Marketing automation firm Autopilot raised a second round of $7 million, with backing from Salesforce ventures, bringing its total funding to $20.5 million.
  • The software startup, which re-launched four months ago, plans to use the funds to "fill the void between basic email software and complex marketing software designed for the tech elite," according to Thursday's announcement.
  • In addition to the CRM giant, other investors include One Capital, Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners, and Tim Draper.
CYDigital/marteq.io's insight:

We'll keep an eye on this, but don't expect anything within the next 6-12 months.

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Sales automation, not CRM: Autopilot reinvents marketing automation for sales teams - VentureBeat

Sales automation, not CRM: Autopilot reinvents marketing automation for sales teams - VentureBeat | The MarTech Digest | Scoop.it

Digest...


CoPilot is a sales automation system that Autopilot says takes the grunt work out of sales, provides much higher numbers of warm leads, and can be implemented in companies using any marketing automation system — or none at all. Plus, in the process, will allow sales people to focus on what they do best: selling. There’s been a trend lately of sales teams using low-end marketing automation systems to do what CRM doesn’t typically do: help with outbound. But marketing automation systems, by design and by name, are not really intended for salespeople, nor are they typically tailored for the specific sales process.

 

“In one corner marketing has marketing automation, in another corner sales has CRM, but there is this third corner where sales development representatives live and that’s who CoPilot focuses on. Marketing doesn’t want salespeople using their marketing automation solution, and CRM doesn’t have the technology to help automate outbound prospecting. So instead, we’ve seen task driven applications try and tackle this problem: email tracking, email reminders, and template management for email clients like Google Apps.”

 

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CYDigital/marteq.io's insight:

Long overdue for Sales.

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