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Dun & Bradstreet Acquires Avention For $150 Million - Demand Gen Report

Dun & Bradstreet Acquires Avention For $150 Million - Demand Gen Report | The MarTech Digest | Scoop.it
B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.

With the acquisition, Dun & Bradstreet can deliver its company and contact data through Avention’s OneSource ABM and data solutions. This enables Avention customers to gain refined and accurate information, connect that data with buying signals and offer contextual engagement with prospective buyers, according to the company.
CYDigital/marteq.io's insight:

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Avention Offers Top 10 Business Signals That Predict B2B Sales - Forbes

Avention Offers Top 10 Business Signals That Predict B2B Sales - Forbes | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Incredibly useful for the sales organization.

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