Bombora gives marketers self-service access to its B2B surge intent data - Marketing Land | The MarTech Digest |
B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of companies that are interested in routers.

When there’s a lot of such activity from that company within a three-week period, compared with other three-week periods in a given quarter, Bombora considers it a surge of interest. Bombora provides intent data about visits to 3,000 specialized business sites participating in its data co-op, whose members share their visitor data in order to learn more about who comes to their sites.