The MarTech Digest
550.4K views | +42 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

3 Banner Ad Best Practices Debunked - Convince & Convert

3 Banner Ad Best Practices Debunked - Convince & Convert | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

And as usual...TEST!!!

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing

Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing | The MarTech Digest | Scoop.it
If your goal is to deliver leads, don't make banners the core of your B2B marketing program.
CYDigital/marteq.io's insight:

We're pretty sure we've all gone through the math regarding the CPL from banner ads (with or without retargeting). With rental lists, they're probably the worst performing lead gen tactics out there. We have a take on lists for purchase, but we'll hold that until we see someone address this in an article (our take may surprise you).


  • See the article at b2bdigital.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.