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Your Guide to the Best Analytics of the Marketing Masters - Enterprise Irregulars

Your Guide to the Best Analytics of the Marketing Masters - Enterprise Irregulars | The MarTech Digest | Scoop.it
Have you ever stood on the shoulders of giants to see further?

I do every chance I get, at least metaphorically.  It’s one reason I’ve been so successful and productive.  Why reinvent the wheel if you can have a chance to learn how the giants do it?
CYDigital/marteq.io's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Don’t Chase The Benchmark Mirage - Forrester

Don’t Chase The Benchmark Mirage - Forrester | The MarTech Digest | Scoop.it

"However, when you are ready to truly understand your firm’s marketing performance, the only metrics that matter are the ones that reflect your firm’s historical performance against its current performance. Here’s why:

  • A common set of performance metrics and standards doesn’t exist. There isn’t a consistent understanding of, or agreement about, marketing benchmark inputs; there’s no standard “recipe” for how to define those numbers.
  • Companies don’t attribute costs and expenses the same way. 
  • Chasing a single metric will cost you in other metrics. Benchmarking encourages single-metric myopia.

 

Ultimately, benchmarks are not as helpful for planning, execution, or management as you might think. Just because something worked for another company - one that you might even consider a “peer” - doesn't mean its approach is right for you."

CYDigital/marteq.io's insight:

So then the question is how to use benchmarking. Benchmarking is only a tool to identify what other firms are doing and how they are doing it. It may prompt you to create a new metric.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate | Linchpin SEO

Email Marketing Benchmarks By Industry: CTR, Bounce Rate, Open Rate | Linchpin SEO | The MarTech Digest | Scoop.it
With the consistent client requests, we thought we would scour the web to find current data on average bounce rates, open rates, click through rates, etc., segmented by industry. We came across data from Mailchimp which was exactly what we were searching for – so we decided to break it down and create graphics we could quickly send to clients who ask what is a good email open or click rate?
CYDigital/marteq.io's insight:

CT for all the charts.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

Staying ahead of the competition: Best practice for benchmarking online - Fourth Source | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

CYDigital/marteq.io's insight:

Generally speaking, these BPs are applicable to almost anything. Regardless, be cautious about the tool selection.

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