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Bizible Debuts Revenue Planning Product With Machine Learning - Demand Gen Report

Bizible Debuts Revenue Planning Product With Machine Learning - Demand Gen Report | The MarTech Digest | Scoop.it
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”

Several customers, including TIBCO, have been testing the product for the past few months, the company said. Thomas Been, CMO at TIBCO said the planning tool has given him “a new avenue to incorporate more predictability into our planning process and add the flexibility to scenario plan against changes in budgets, the market and buyer behavior.”
CYDigital's insight:

Some 3rd party applications are eating the MAP's lunch.

 

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#MarTech #DigitalMarketing

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Bizible Updates Custom Attribution Modeling With Machine Learning - Demand Gen Report

Bizible Updates Custom Attribution Modeling With Machine Learning - Demand Gen Report | The MarTech Digest | Scoop.it
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified stages, according to the company.

Bizible said the solution will enable users to implement a revenue attribution model with accurate marketing measurement and optimization. Custom attribution modeling data is available to users through external dashboards and the CRM. 
CYDigital's insight:

This is just OUTSTANDING! Exactly what the market needs!!!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Bizible launches B2B multi-touch attribution platform - FierceCMO

Bizible launches B2B multi-touch attribution platform - FierceCMO | The MarTech Digest | Scoop.it
The holy grail of B2B marketing these days seems to be pinpointing accurate attribution so that companies know exactly what customer actions deliver a sale. With the proliferation of digital as well as physical channels, it's difficult to determine whether a phone call, a mobile ad or an event led to the actual sale.

In a move to bridge physical and online marketing and help B2B marketers figure out what prompted a purchase, Bizible has added multi-touch attribution to track how a physical event or trade show impacts a sale.

"No longer do B2B marketers need to feel like second class citizens to sales teams, or hack solutions built for B2C that poorly fit B2B needs," said Bizible CEO Aaron Bird in a blog post. "Marketers can now understand how much their entire marketing spend contributes to revenue."


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

CYDigital's insight:

FYI...

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