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Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg | The MarTech Digest | Scoop.it
Here’s the quick and dirty:  By creating one powerful, linkable, long-form article, your website can, in two weeks, receive a massive traffic spike, a high volume of social shares, and a steady influx of unique visitors.

Step 1. Figure Out What Your Target Audience Is Searching For

Step 2. Find Out Which Of Those Searches Is Most Valuable For You

Step 3. Write Down What Your Article Needs In Order To Rank

Step 4. Create An Outline For Your Article

Step 5. Reach Out To Niche Authorities For Quotes, Input, And Feedback

Step 6. Write Your Article

Step 7. Publish And Promote

Step 8. Reach Out To Your Influencers And Ask Again
CYDigital/marteq.io's insight:

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It - CrazyEgg

 

Great step-by-step primer.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Your 21-Point Blog Post Search Optimization Checklist [Infographic] - Convince and Convert

Your 21-Point Blog Post Search Optimization Checklist [Infographic] - Convince and Convert | The MarTech Digest | Scoop.it
This four-phase approach to search optimization is the key to keeping your blog posts relevant. Get all the details in one handy infographic.
CYDigital/marteq.io's insight:

Your 21-Point Blog Post Search Optimization Checklist [Infographic] - Convince and Convert

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Private blog networks: A great way to get your site penalized - Search Engine Land

Private blog networks: A great way to get your site penalized - Search Engine Land | The MarTech Digest | Scoop.it
You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website.

While these types of schemes were used commonly years ago, PBNs are now considered a pure black hat tactic and should be avoided at all costs, as they can lead to a loss in rankings, or even a manual penalty. PBNs usually provide little to no long-term value to the websites they are linking to.
CYDigital/marteq.io's insight:

"Private blog networks: A great way to get your site penalized - Search Engine Land"

 

You've been warned.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World

11 Design Lessons from the 100 Best Marketing Blogs - Digital Information World | The MarTech Digest | Scoop.it
Every decision your business faces – choosing between a red or green purchase button or redesigning your website – has been encountered by hundreds of marketers before you.
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Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Make Your Blog Posts Generate Serious Leads | Marketing Insider Group

PUT A LOT OF EFFORT INTO YOUR OPENING
THEN WRITE A LONG-FORM BLOG POST
Wait a second? If the average reader only spends 37 seconds – why write a 1000 or 2000-word blog post? That’s a really good question. Here’s your answer: for those people who do read beyond the beginning, as in, the highly qualified leads that stumble upon your blog post, they are more likely to take action after reading if they you answered all their questions and concerns and then some.

USE CTAS IN YOUR POSTS
USE A POSTING SCHEDULE
BE VISUAL HEAVY
USE THE WALK-AWAY-SATISFIED TEST
DON’T FORGET LEAD GENERATION SYSTEM MAINTENANCE
CYDigital/marteq.io's insight:

Smart recommendations.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz

Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz | The MarTech Digest | Scoop.it
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
CYDigital/marteq.io's insight:

Action item: what is your ideation process for blog posts, and how does it compare?

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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21 Point SEO Blog Post Checklist To Improve Your Rankings [Infographic] - BlueWire Media

21 Point SEO Blog Post Checklist To Improve Your Rankings [Infographic] - BlueWire Media | The MarTech Digest | Scoop.it
Follow this SEO blog post checklist by digital marketing expert Barry Feldman visualized in this infographic made with Visme.
CYDigital/marteq.io's insight:

Action ItemsEasy steps to take before pressing Enter.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Blogger Outreach SEO Link Building Definitive Guide - Beacon

Blogger Outreach SEO Link Building Definitive Guide - Beacon | The MarTech Digest | Scoop.it
Links are key to SEO success this blogger outreach definitive guide show you every step to get links. Learn how to find bloggers and build relationship, develop a never say die attitude to outreach
CYDigital/marteq.io's insight:

No reg required.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How To Quickly Turn Your Blog Into A Top Industry Resource - Forbes

How To Quickly Turn Your Blog Into A Top Industry Resource - Forbes | The MarTech Digest | Scoop.it
1. Be different.

2. Build influencer relationships.

If you don’t have enough traffic or your content isn’t getting the attention you want, find influencers that have access to your target audience and build relationships with them. One way you can do so is on GroupHigh. 

3. Create valuable content consistently.

4. Promote your content.

5. Write a guest post. 

6. Take advantage of marketing tech.

By leveraging the right tools, you’ll be able to effectively create, optimize distribute and promote your content, as well as analyze the results of your content marketing program. 
CYDigital/marteq.io's insight:

GroupHigh: make a note of it.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Which Blogging Tactics Produce the Strongest Results? [Infographic] - Social Media Today

Which Blogging Tactics Produce the Strongest Results? [Infographic] - Social Media Today | The MarTech Digest | Scoop.it
This infographic offers insights into the current state of business blogging, based on feedback from more than 1000 active bloggers.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Blogging Trends That Bring Content Marketing Down to Business - CMI

Blogging Trends That Bring Content Marketing Down to Business - CMI | The MarTech Digest | Scoop.it

"

  • Bloggers are increasingly replacing snackable content with sumptuous feasts
  • Fewer bloggers are going it alone
  • Visual content is a feast for fatigued eyes
  • Promotion is not just for products anymore
  • Case for ongoing measurement is gaining ground, inch by inch"
CYDigital/marteq.io's insight:

CT for the findings and recommendations from CMI.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The #1 Secret to a Successful Blog Post - Gartner

The #1 Secret to a Successful Blog Post - Gartner | The MarTech Digest | Scoop.it
This gets us to my test. I am not a notably brief blogger. I have averaged about 800-900 words per post, on the high side for my group but not particularly spiked. But in November I tried an experiment and wrote a few tomes — one of which topped out around 4,000 words and included references to matrix algebra and correlation coefficients — and the results are before you: record readership, engagement, response.

So the outcome of my little test is this: Write longer posts

Why does this work? There are a number of trivial reasons and a more substantial one, I think.

  • Search engine politics: Google will likely rank substantial content higher for relevance. More words means more keywords and phrases and length may raise the ‘quality score.’
  • Necessary effort: Longer posts take longer to write; length can be (should be) a symptom that the writer has something significant to say.
  • Time fatigue: Finally, people are tired — so, so tired — of content-free content.
CYDigital/marteq.io's insight:

Quantity over quality.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog

A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog | The MarTech Digest | Scoop.it
The process of generating ideas for blog posts should be based on:

  • your keywords list
  • competitor analysis
  • market trends
  • and your buyers’ expectations
What gets read more than anything else on your site is the headline. Hence, you ought to become a master in headline writing because this is the most powerful component of your article which is indeed a make or break factor.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Generate 100+ Blog Topic Ideas in Seconds - Moz

Generate 100+ Blog Topic Ideas in Seconds - Moz | The MarTech Digest | Scoop.it

"Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it's easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what's "good" becomes subjective.


Because regular blogging has such a positive impact on inbound traffic, the process of coming up with ideas shouldn't be a burden. Never worry about blog topics again: I'll show you how to generate 100+ long-tail blog title ideas that include estimates of search volume and competitiveness."

CYDigital/marteq.io's insight:

Forget blog ideas: this is about content creation ideas. Too much to summarize, so please CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents

5 (FREE!) Blog Topic Generators to Get You Inspired - Inbound Marketing Agents | The MarTech Digest | Scoop.it
Some days it's impossible to come up with a good blog topic. Here are our 5 favorite free tools for blogging inspiration.
CYDigital/marteq.io's insight:

CT for the descriptions and links.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Christophe Dané's curator insight, August 26, 2016 4:02 AM

really ♥ this idea to get inspired with surch tools.

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Five simple SEO practices to remember when setting up a new blog | Search Engine Watch

Five simple SEO practices to remember when setting up a new blog | Search Engine Watch | The MarTech Digest | Scoop.it

There are three top ranking signals used by Google to determine if a blog is relevant to a particular search query and how they should rank in search engine results pages (SERPs). They are:

  1. Content – is the content applicable to the search query and how relevant is it?
  2. Links – is your content good enough to be linked to, especially by authority sites.
  3. RankBrain – artificial intelligence used in Google’s algorithm has become the third most important signal.

 

Here are five quick tips to get you started…

  1. Keyword research
  2. Generate an XML sitemap
  3. Fix your permalink or URL slug
  4. Title tag and meta description
  5. Mobile responsiveness
CYDigital/marteq.io's insight:

Not rocket science, peeps.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips

Why You Shouldn't Use Medium for Your Company's Blog - Connor Phillips | The MarTech Digest | Scoop.it
One of the biggest drawbacks of using Medium for business purposes is its lack of support for link building SEO efforts. Any outbound links by default carry “rel=nofollow” attributes, which poses two problems, the first being that all of your hard work is contributing to Medium’s authority score, not your own domain, and two, link building efforts are not possible. As a result, your content will only be as valuable as the traffic that is driven to your website by clicking on outbound links. I'm not saying that this limitation is ineffective in helping gain organic reach, but it severely limits the shelf life of your content and provides no help in growing your domain's SEO efforts.

Beyond the issues with the platforms SEO capabilities is its terms of service. I don’t believe that the team at Medium ever plans to do anything nefarious with your content, but their terms of service states that they are free to use your content in any manner that they would like (Medium Terms of Service).
CYDigital/marteq.io's insight:

Solid argument.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Start-to-Finish Guide to Optimizing Your WP Blog Posts - Moz

The Start-to-Finish Guide to Optimizing Your WP Blog Posts - Moz | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for the full article here: https://moz.com/blog/optimizing-your-wordpress-blog-posts

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Seven Common Blogging Mistakes to Avoid [Infographic] - Profs

Seven Common Blogging Mistakes to Avoid [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Science of Blog Post Promotion [Infographic] - ShortStack

The Science of Blog Post Promotion [Infographic] - ShortStack | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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How blog page design & layout can destroy readability - Econsultancy

How blog page design & layout can destroy readability - Econsultancy | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Get rid of the sidebars: just too distracting.

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The Anatomy of a Perfect Blog Post [Infographic] - HubSpot

The Anatomy of a Perfect Blog Post [Infographic] - HubSpot | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The Anatomy of a Highly Shareable List Post [Infographic] - HubSpot

The Anatomy of a Highly Shareable List Post [Infographic] - HubSpot | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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26 Tools to Help You Increase Your Blog’s Performance - QuickSprout

26 Tools to Help You Increase Your Blog’s Performance - QuickSprout | The MarTech Digest | Scoop.it
You can save yourself hundreds of hours of frustration and effort and just use a tool. You can find a free tool for just about any basic function. And even if you want a more complete tool, they typically don’t cost more than $50 a month. I’ve put together a list of 25 great tools—divided into 4 main categories—that you can immediately use to improve your blog.

Download this cheat sheet of 26 tools if you want to increase your blog performance.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

You can go here for the complete list (https://neilpatel.leadpages.co/leadbox/140ef7d33f72a2%3A1608bbe48346dc/5677047909187584/) or just click through for details on each.

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7 Creative Blog Formats to Keep Your Readers Engaged - Inbound Marketing Agents

7 Creative Blog Formats to Keep Your Readers Engaged - Inbound Marketing Agents | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Poll Results is another.

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