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Personalization platform Blueshift now allows marketers to create their own service - Marketing Land

Personalization platform Blueshift now allows marketers to create their own service - Marketing Land | The MarTech Digest | Scoop.it
Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it says allows marketers to tailor their own.

Other platforms offering personalization — like Oracle’s Responsys or standalone recommendation engines like RichRelevance or MyBuys, as well as what his company has previously offered — are “cookie cutter,” co-founder and CEO Vijay Chittoor said. That is, they rely on attributes recorded to relational databases, and they offer a limit set of personalization options.

By contrast, he said, the patent-pending processes employed in the new Studio accept a wide range of real-time event streams reflecting user behavior from sites, apps, wearables, Internet of Things connected devices and other sources, as well as from a customer relationship management (CRM) system. Studio then allows personalized templates to be created for emails, display ads on the web, mobile notifications and other channels.
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BlueShift raises $8 million to make B2C marketing automation more personal - VentureBeat

BlueShift raises $8 million to make B2C marketing automation more personal - VentureBeat | The MarTech Digest | Scoop.it
BlueShift, a B2C marketing automation vendor, has raised $8 million in series A funding.

Most marketing automation solutions address the B2B market, but B2C marketers increasingly desire similar automation capabilities. Additionally, most marketing automation vendors focus on rules-based segmentation, as opposed to machine-learning-based one-to-one personalization.

To address these challenges for B2C marketers, BlueShift was founded in 2013 by a team of data scientists and marketers previously at WalmartLabs and Groupon. The company’s solution is used primarily by ecommerce companies.

Blueshift enables greater personalization based on visitors’ interests, purchase patterns, and browsing behavior. The company claims this typically leads to a 3-10X increase in engagement rates.


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