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Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency' Approach | AdExchanger

Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency' Approach | AdExchanger | The MarTech Digest | Scoop.it
IBM heralded interoperability, particularly related to its marketing applications and agency services businesses. Bluewolf gives IBM iX a stake in non-IBM deployments.

Besides being a big Salesforce partner, Bluewolf also manages deployments from vendors including Marketo and Oracle. 

While Bluewolf has CRM and mar tech systems integration expertise, IBM iX brings depth in UI/UX design and experience, cognitive analytics and mobile experience.
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FYI...

 

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Bluewolf Unveils New Service To Assess Marketing Automation Solutions - Demand Gen Report

Bluewolf Unveils New Service To Assess Marketing Automation Solutions - Demand Gen Report | The MarTech Digest | Scoop.it
Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables marketers to audit current business and technology performance, and recommends actions to generate ROI from marketing automation investments.
CYDigital's insight:

CT for the details.

 

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