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Revenu8 Teams Up With Bombora To Bring Intent Data To ABM Offering - Demand Gen Report

Revenu8 Teams Up With Bombora To Bring Intent Data To ABM Offering - Demand Gen Report | The MarTech Digest | Scoop.it
With this partnership, Revenu8 joins Bombora’s publisher co-op that contributes data into Bombora’s intent dataset. With Bombora, Revenu8’s omnichannel ABM solution is positioned to offer a new suite of marketing programs, including:

ABM Display;
ABM Social powered by AI;
Branded Content Hubs;
Webinars;
Content Syndication;
First-party data driven Lead Generation; and
Real-time ABM Analytics Reporting.
CYDigital/marteq.io's insight:

When publishers open up their data to the channel.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A New Way to Get B2B Buying Research Data in Salesforce - Salesforce.com

A New Way to Get B2B Buying Research Data in Salesforce - Salesforce.com | The MarTech Digest | Scoop.it
Today, we’re excited to announce a new data partner on the AppExchange as a part of innovative data integration features built into the Salesforce platform. Bombora, a leading provider of B2B intent data, delivers valuable buying signals that can be automatically matched and added to the account records in your CRM.

This new data package takes advantage of enhancements to the Salesforce platform that allow for integration of data sources into the customer’s org with clicks, not code. The combination of these enhancements and vendors’ data packages will allow customers to create more intelligent processes, built on better, more targeted data—improving CRM user adoption and ROI. Instead of having to invest in custom-built integrations, wrangle data manually from flat files, or settle for working with data in silos, customers can now use the power of Salesforce to gain deeper insights from their data while making it actionable for users across the organization.
CYDigital/marteq.io's insight:

FYI...

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

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Bombora gives B2B marketers direct access to Surge Data | FierceCMO

Bombora gives B2B marketers direct access to Surge Data | FierceCMO | The MarTech Digest | Scoop.it
B2B intent data specialist Bombora has released direct access to its Surge Data offering, which alerts marketers when a target company begins consuming their content at an increased rate, via a subscription data-as-a-service interface.

The solution gives B2B marketers data based on what content prospects are already interested in that is actual behavior, allowing organizations to orchestrate activities across sales and marketing based on intent data.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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