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Customer Experience Matrix: Bombora Feeds B2B Data to Everyone

Customer Experience Matrix: Bombora Feeds B2B Data to Everyone | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

FWIW...

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B2B intent data provider Madison Logic Data rebrands as Bombora - FierceCMO

B2B intent data provider Madison Logic Data rebrands as Bombora - FierceCMO | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

FYI

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Leadspace adds B2B intent data via partnership with Madison Logic - FierceCMO

Leadspace adds B2B intent data via partnership with Madison Logic - FierceCMO | The MarTech Digest | Scoop.it
Leadspace announced that it has partnered with Madison Logic to add B2B customer intent data to its platform. The company said the partnership will give B2B marketers insight into their customer buying research, helping them score and prioritize leads for immediate action.

"By bringing together best in class insight and intent data at the individual level, Leadspace's clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates," said Doug Bewsher, CEO of Leadspace, in a statement. "Predictive Analytics is moving rapidly from the realm of early adopters, to a must-have requirement for every B2B marketing team."

The company also unveiled Profile Wizard, a self-service tool designed to automate the process of building Ideal Customer Profiles (ICPs).


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CYDigital/marteq.io's insight:

The inevitable continues. It's starting to become a situation where if 3rd party data is not bundled, you're not competitive.

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