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HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics - DMNews

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics - DMNews | The MarTech Digest | Scoop.it
This new HubSpot-Brightcove alliance aims to provide better analytics in both areas.
When a potential customer fills out a custom, in-video, HubSpot form to watch a particular video, HubSpot and Brightcove can capture who that person is, and track his individual consumption habits — including what video player he used to watch the video, how much of the video he actually consumed, and what video topics he seemed to gravitate towards the most. 
CYDigital's insight:

A bit of an explanation as to the "why" for this recent announcement.

 

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HubSpot Partners with Brightcove and Enthusem - destinationCRM

HubSpot Partners with Brightcove and Enthusem - destinationCRM | The MarTech Digest | Scoop.it
HubSpot, an inbound marketing and sales software company, has integrated Brightcove's video analytics directly into its platform.

The Brightcove and HubSpot integration automatically attaches detailed viewership data to contacts and allows for enhanced lead scoring, automated responses, and capturing leads with custom in-video forms. For example, HubSpot customers using the integration can score leads of those who watch 75 percent of a video higher than those who watch 25 percent and then send a specific follow-up email to each set of prospects based on the video that was watched.
CYDigital's insight:

Great match.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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