Spotlight on… launches B2B lead-gen, nurturing tool - FierceCMO | The MarTech Digest | has rolled out LENS, a product designed to increase B2B lead velocity and conversion rates. The company said LENS, which is an extension of its Sales Ready Lead product, targets B2B buyers who express an interest in a product or service with advanced banner display campaigns and email nurturing.

"For B2B marketers, it's a huge challenge to launch effective nurturing campaigns quickly, before the sales opportunity is lost," said Tony Uphoff, CEO of, in a statement. "Providing our advertisers with the first-party intention-based data and the technology to nurture leads via advanced display advertising and email campaigns is a huge void in the marketplace we are excited to fill."

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