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The Last Bulletproof Button You’ll Ever Need - Email on Acid

The Last Bulletproof Button You’ll Ever Need - Email on Acid | The MarTech Digest | Scoop.it
Buttons can be one of the most frustrating parts of email development. It has to look great (or at least look like a button) in every single client, because this little colored block is what all your high-conversions dreams are resting on. I built this button to use for our in-house mailings, and I thought I'd share it here.

This button accomplishes a few things. It includes spacers to help you control how much space appears before and after the button. It's also built so that the entire colored area of the button is clickable/touchable, not just the text. One advantage this button has, being code-based instead of image-based, is that it's always visible, even when image blocking is turned on. There are two versions of this button included, one centered and one left aligned.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

CYDigital's insight:

The HTML is available when you click through.

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3 Steps to More Clickable Call-to-Action Buttons [Quick Guide] - FormStack

3 Steps to More Clickable Call-to-Action Buttons [Quick Guide] - FormStack | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital's insight:

Use orange with white lettering: it really jumps.

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Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Increase Email CTRs with Social Sharing - Marketing Technology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking.

 

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CYDigital's insight:

I know I've pointed this subject out to you in previous scoops, but the statement "Those emails had an average click-through-rate (CTR) 158% higherthan emails that didn’t include social sharing." should spur action if you're not doing this.

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IE.Digital's curator insight, October 30, 2013 12:19 PM

Marketers must understand! #SocialMedia #Marketing 

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The Ultimate Cheat Sheet for Creating Social Media Buttons - HubSpot

The Ultimate Cheat Sheet for Creating Social Media Buttons - HubSpot | The MarTech Digest | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.


Excerpt...



Social Media Follow Buttons


These buttons serve to promote your business' presence on various social networks and help you generate fans/followers for those particular accounts. By placing these buttons on your business' website, you can help to create visibility for your social media accounts and easily extend your reach there. You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website's main homepage, your 'About Us' page, and your blog's homepage/sidebar. The Twitter Follow Button, Facebook Follow Button, and LinkedIn Company Follow Plugin (and more) we'll cover in this article all serve as social media follow buttons.



Social Media Share Links/Buttons


These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to new audiences and generate new visitors back to your website. You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, email content, etc. The Tweet/Share Button, Facebook Like Button, And LinkedIn Share Button (and more) we'll cover in this article all serve as social media sharing buttons.

CYDigital's insight:

One place for all your social media buttons. Very convenient.


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