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CabinetM Exceeds 7,000 Products in Its Industry-Leading Marketing Technology Database

CabinetM, the discovery and management platform for marketing technology strategy and digital transformation, today announced it has exceeded 7,000 products in its industry-leading technology database. Comprised of products in marketing technology, sales tech and adtech, CabinetM’s database has catalogued products in more than 300 categories, allowing marketers and those who utilize marketing technology in their roles, to easily find the products they need.
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No one does it better.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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How the Enterprise is Stacking Up - DMNews

How the Enterprise is Stacking Up - DMNews | The MarTech Digest | Scoop.it
Subscribing users can build collaborative teams on the platform and set permissions. They can create profiles of existing proprietary tech tools (which many businesses have in one form or another); these are displayed on the website just like commercially available tools, but visible only to the owner enterprise. In a large enterprise, multiple teams can represent and share their actual, existing stacks. It's possible to run configurable stack reports to see which tools are being used by which teams: "Show me if anyone is using Marketo," is co-founder Anita Brearton's example.
The SkillStacks angle helps users discover if they have the right talent on the team for solutions they're using, or thinking of acquiring. It's also possible to enter and track contracts with vendors.
This does amount to a cross-enterprise audit — and CabinetM offers complimentary assistance in pulling the initial stack or stacks together. And like any audit, it's likely to reveal pain points. Two versions of Marketo in-house, for example; Eloqua being used down the corridor from Pardot. "I've been shocked," Brearton says of her discoveries. "Marketing automation platforms can be hard to use," and yet there are examples of enterprises running more than one.
CYDigital's insight:

CabinetM has been a work in progress for about 36 months, and it has become a valuable tool.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Show Off Your Marketing Tech Skills - The Hub

Show Off Your Marketing Tech Skills - The Hub | The MarTech Digest | Scoop.it
CabinetM, the Boston-based start-up which launched last November, just announced SkillStacks, a new tool which will allow digital marketers to display their technological proficiency in the clearest way: by sharing their own marketing stack in their resumes, and on LinkedIn.

The company's initial proffer went beyond a directory of crowdsourced marketing technology reviews by allowing users to organize reviews of interest in "drawers" which can be organized, labeled and shared. In March, it rolled out MyStacks, a free, interactive drag-and-drop feature which helped users build virtual marketing stacks, permitting a deeper understanding of product performance, function, cost and integration. Users were allowed to share these compiled stacks--anonymously, if preferred--and seek comments and advice from other users in filling the gaps.

The new SkillStacks personalizes the marketing tech journey. Digital marketers will be able to showcase their own expertise by constructing a visual representation of their competencies. As with the other CabinetM options, SkillStacks can be configured online by dragging and dropping solutions. SkillStacks is also intended to help recruiters understand candidates' expertise, and businesses ensure their digital marketing skill requirements are fully satisfied.
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Go here for more info: https://www.cabinetm.com/stack/intro 

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketing technology is a mess, so MyStacks launches to make sense of it - VentureBeat

Marketing technology is a mess, so MyStacks launches to make sense of it - VentureBeat | The MarTech Digest | Scoop.it
Today, CabinetM — a martech directory, marketplace, and collaboration network — has announced MyStacks, a platform that lets marketers and agencies create, share, and collaborate around marketing technology stacks.

CabinetM has over 4,500 products in its marketing technology directory, covering more than 100 categories of martech product. Simply put, you search for the products you use and add them to your stack. Stacks can be broken up into logical sections, such as social, content, or email marketing. You decide how to label those parts, which means you can label them according to what the tool will do for you, what department it is for, or the location with which it aligns.

Any tool that can help organize marketing technology is welcome, especially in a world where 92 percent of marketers at small to medium-sized companies use up to seven separate marketing products per day. According to Anita Brearton, founder and CEO at CabinetM, the reality of a company needing multiple, disparate marketing tools to achieve its goals is not going away.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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It's a start!

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