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CaliberMind Offers B2B Orchestration with a Twist - Customer Experience Matrix

CaliberMind Offers B2B Orchestration with a Twist - Customer Experience Matrix | The MarTech Digest | Scoop.it
Unify B2B data. CaliberMind ingests data from Salesforce Sales cloud and Marketo, Oracle Eloqua, Salesforce Pardot, and HubSpot marketing automation systems. 

Report on journeys. CaliberMind system builds an account-level journey visualization that shows different types of events (outbound contacts, inbound contacts, account created, opportunity created, deal won, etc.) on parallel time lines. 

Create personas. 

Match content to individuals. 

Push results to other systems. 

Expose detailed data. 
CYDigital's insight:

Large DB? At $2K, this is unreal.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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David Laradi's curator insight, 28 March 2017, 23:11

Large DB? At $2K, this is unreal.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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CaliberMind Raises $1.1M to Bring Psychographic Behavioral Analytics to B2B Marketing and Sales Teams | CaliberMind

CaliberMind Raises $1.1M to Bring Psychographic Behavioral Analytics to B2B Marketing and Sales Teams | CaliberMind | The MarTech Digest | Scoop.it
CaliberMind, a Boulder-based, predictive marketing SaaS startup, today announced the close of their $1.1M seed round. CEB Ventures, the venture arm of CEB, Colorado-based Meritage Funds, PV Ventures, and Crawley Ventures among others participated.

CaliberMind is a marketing technology platform that uses machine learning and human language analysis to build a 360-degree psychographic persona that can predict a buyer’s behavior. This unprecedented level of intelligence dramatically improves marketing and sales content for enterprise B2B customers and shortens the sales cycle by 20 to 30 percent. CaliberMind integrates easily with tools including Salesforce, Marketo and Eloqua, and already has an impressive roster of Fortune 100 customers including Citrix and NetApp. CaliberMind is the first solution to use natural language and machine learning to unlock the buyer’s mindset and prescribe content for marketing and sales teams.
CYDigital's insight:

This one struck me as fascinating.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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