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Create a call-back landing page with Unbounce and Twilio - Stamplay

Create a call-back landing page with Unbounce and Twilio - Stamplay | The MarTech Digest | Scoop.it

"Building a click-to-call or call back landing page takes minimum effort and this example shows you how to build one using Unbounce and Twilio.


The call-back landing page works by inviting a user to leave their phone number to receive a call from a company representative.


While it shouldn’t be the only way to get in touch with the company, a call-back landing page gives users a quick way to hear back from a company without going through the phone connection options."

CYDigital/marteq.io's insight:

Nice hack.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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Google launches imported call conversions | Search Engine Watch

Google launches imported call conversions | Search Engine Watch | The MarTech Digest | Scoop.it
Those using adding a phone number to their Google AdWords ads or running call-only campaigns have up until now been able to track conversions in a rudimentary fashion only.

Specifically, Google’s conversion tracking has enabled advertisers to track when AdWords ads result in calls of a minimum length.

But recognizing that this offers a limited view of conversions, Google has announced imported call conversions, a new feature that allows advertisers to import call data so that they can attribute detailed conversion data, such as revenue generated, back to the calls generated by their AdWords campaigns.
CYDigital/marteq.io's insight:

FYI.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Speed-to-Call Important in Converting New Leads - MarketingCharts

Speed-to-Call Important in Converting New Leads - MarketingCharts | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Cripes almighty: track your web site activity and CALL NOW!

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Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions - Marketing Land

Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions - Marketing Land | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls - Profs

Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls - Profs | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

CYDigital/marteq.io's insight:

Reinforcing the basic. Be careful of integrating inbound calls with your MarTech, as there is sometimes a delay for the caller (not exactly what you want).

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Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog

Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog | The MarTech Digest | Scoop.it
Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate by Douglas Karr on Marketing Technology Blog

 

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Google can now track when your online clicks lead to phone calls - VentureBeat

Google can now track when your online clicks lead to phone calls - VentureBeat | The MarTech Digest | Scoop.it

Digest...


Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.

 

Today Google announced the availability of this new feature on its Google Adwords service.

 

Setting up the feature is a matter of adding some code to the website. That action automatically sets up Google forwarding numbers for ad clicks.

 

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CYDigital/marteq.io's insight:

Never understood why this wasn't available 10 years ago, forcing us to evaluate 3rd party solutions. So...finally!

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Miami Marketing Tools's curator insight, August 19, 2014 10:16 AM

Interesting new feature in Google ad-words to help measure your ROI

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[FREE] Buyer’s Guide to Call Tracking Software for Marketers - IfByPhone | #TheMarketingTechAlert

[FREE] Buyer’s Guide to Call Tracking Software for Marketers - IfByPhone | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital/marteq.io's insight:

Caveat: vendor created. Caution: shy away from integrating your CRM with call tracking until you know there is no delay in call response.


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Call Marketing Automation Transforms Telecom Into Powerful Inbound Marketing Tool - Invoca | #TheMarketingTechAlert

Call Marketing Automation Transforms Telecom Into Powerful Inbound Marketing Tool - Invoca | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Call marketing automation has transformed telecom to bring marketers greater insight, more control and increased revenue from the inbound call channel.

 

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CYDigital/marteq.io's insight:

If you decide to integrate your inbound calls with your MA/CRM, test first and watch out for two potential problems: too many rings, and a delay from pick up to respond. I've seen too many examples of delays because of cross-platform communication.

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Measure Your Content Marketing ROI with Call Tracking - CMI | #TheMarketingAutomationAlert

Measure Your Content Marketing ROI with Call Tracking - CMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily ...


Excerpt...


Call tracking software enables you to assign a unique, trackable phone number to each individual piece of content you publish. You would then use the software to designate a sales contact for calls that come in from each number — i.e., you can send them to your regular sales line or main business line, to a specific sales agent or group of agents, etc.

 

When a call comes in, the software tracks it back to the specific piece of content it originated from. With this behind-the-scenes process, your sales and marketing teams receive additional insight on your prospects’ needs and interests, yet the additional layer of information doesn’t impact or overburden the callers themselves — from their standpoint, the process remains the same as any other sales inquiry they might make.

 

The call tracking tools can then be used to compile a report on the calls each piece of content generates. And like other marketing automation tools, call tracking data can be integrated into your CRM system, helping your team to follow each phone lead from the point of entry right through the rest of the sales cycle.

CYDigital/marteq.io's insight:

The most overlooked attribution factor today. And it's not that difficult to "install" tracking.


  • See the article at from contentmarketinginstitute.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


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