Cardlytics filed for marketing analytics IPO - TechCrunch | The MarTech Digest |
Cardlytics has been on file for IPO, multiple sources tell TechCrunch. The Atlanta-based marketing analytics business filed its confidential S-1 last year and has been trying to determine the best time to go public.

Cardlytics works with financial institutions like Bank of America to run customer loyalty and banking rewards programs. Through this, it gets a glimpse at what customers are buying and shares these insights with marketers.