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5 Reasons Why Cartoons Belong in Your Marketing Campaign - Salesforce | #TheMarketingTechAlert

5 Reasons Why Cartoons Belong in Your Marketing Campaign - Salesforce | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Here are five powerful reasons for using cartoons in your marketing campaign. 

1.  Cartoons are one of the most powerful involvement devices on the planet

2.  Cartoons double e-mail open rates and increase engagement

When clients test our "cartoon device" (a bi-monthly cartoon feature with personalized caption and multi-function header) in their e-mail campaigns, they usually see their open rates double and then sustain that higher metric over multiple deliveries.  Cartoons are also a great device to prompt viral pass-along of your campaign.

3.  Cartoons can help you break through to VIP prospects

4.  Cartoons add a tremendous "stickiness" factor to any campaign

5.  Cartoons have a proven track record

 

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CYDigital/marteq.io's insight:

And cartoons are visual. Think cartoons, comics, dynamic infographics: engaging, eye-catching, intriguing.

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CYDigital/marteq.io's comment, January 29, 2014 9:20 AM
Find a cartoon on the cheap: identify via Google images a cartoon that strikes you, then go to fiverr.com and find someone to create according to your desires.
erika rosenthal's curator insight, January 29, 2014 11:56 AM

Well here's a unique and interesting post. I would also add that some thought needs to be given to your brand identity before adopting this. In healthcare, we often use animation to convey complex subjects. A cartoon may grab attention, but take care not to belittle how deeply personal and impactful someone's health concern is to them.

Damian Knight's curator insight, October 16, 2014 2:43 PM

I find cartoonists tend to fit into one of two categories; the very talented and the very bad. You can identify your bad artists with the shows that have no social relevance (Sorry Spongebob) while the good tend to write books or shows chalk full of messages. Companies need to be picking up the good artists when they can, especially if your company markets to kids (Potential ethical dilemma there) If Bill Watterson had been hired for marketing I can only imagine the success seen by the company, though I'd much prefer to have him writing good stories.

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Going Social: The State of Video in 2013 - Uberflip | #TheMarketingAutomationAlert

In this videographic, Uberflip explores the state of video as a cross-platform marketing tool. How popular is online video? How much are marketers spending o...
CYDigital/marteq.io's insight:

Some time ago, I read a trilogy called The Lanchester Strategy by Shinichi Yano, and the three books were completely done in comic book fashion. Two factors were impressive: the Strategy itself (which to this day I cannot figure out why it has not taken off in the U.S.), and the ease in which the subject matter was communicated.


Fast forward to infographics. By combining left and right brain processing, I think we can agree that information is more easily communicated in this fashion vs. copy with charts. Now think about the aforementioned video, which is an animated infographic with a sound track. Even more entertaining and impactful.


How close are we to cartoons? Incredibly close. My bet is that we're going to see an explosion of cartoon animation to communicate complex topics. Here's a perfect example: remember Jurassic Park? Remember how the topic of DNA cloning was communicated? As a cartoon! Easy for the moviegoer to understand and retain? You bet!


Are you a comic book illustrator? REPOSITION YOURSELF! Just make sure you publicly thank me for the tip.


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