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How to Create a Marketing Case Study [INFOGRAPHIC] - Curata

How to Create a Marketing Case Study [INFOGRAPHIC] - Curata | The MarTech Digest | Scoop.it
This step-by-step infographic breaks down how to create a marketing case study into thirteen easy steps from ideation, to format, to measuring results.
CYDigital's insight:

Roughly follows the basic P&G outline.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The only online B2B case study template you’ll ever need | Econsultancy

The only online B2B case study template you’ll ever need | Econsultancy | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Brilliant! Please click through for the details.

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The Do's and Don'ts of Writing a Customer Case Study [Infographic] - Profs

The Do's and Don'ts of Writing a Customer Case Study [Infographic] - Profs | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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The Biggest Content Gap in Technology Marketing - Gartner

The Biggest Content Gap in Technology Marketing - Gartner | The MarTech Digest | Scoop.it
A few weeks ago, Jon Reed (of diginomica), and I had an interesting (at least we thought so!) dialog via twitter and blog comments about case studies.  We both were lamenting the lack of great case studies in the technology industry.  But we had a disagreement about what needs to be in them.  Jon, who is a savvy businessman and strong technologist, is a big believer that case studies should almost always have information on implementation, training, and support.  I, on the other hand, believe in fit for purpose.  If you are using a case study to illustrate why someone should consider doing something different, you don’t need to talk about implementation details.  Save that for later.  For me, it’s all about where you see the case study helping the reader in their buying process.

That being said, within this dialog was something that I may have unintentionally implied was not important.   That is the necessity to provide potential buyers with details on implementation, training, and support.   The lack of good content in this area is, for me, the biggest gap in technology marketing.


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CYDigital's insight:

He's right!! And it's as if the case study is left for the channel partner to create! I smell...OPPORTUNITY!

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15 Cases of Award-Winning Marketing Cloud Innovation - Eloqua | #TheMarketingTechAlert

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's insight:

Some of Eloqua's top case studies. Excellent material!!

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Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies - TopRank

Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies - TopRank | The MarTech Digest | Scoop.it

Within the realm of B2B marketing, it's stories, not features and benefits that allow brands to create relevant and engaging connections with prospective customers.


Key excerpt...


Here are some key elements of a persuasive case study:

  • Headline: Who, What, & Results – 10 to 15 words.
  • Visual: Skip the stock photos and opt for images of real people when appropriate. Company logos and screen shots of results/performance information are handy as are any compelling visual elements that complement the story.
  • Challenge: Start with the current situation. What is the trouble? Create friction and a sense of urgency that this problem needs to be solved.
  • Solution: How does solving this problem create a positive business impact? What role did your brand play in the solution?  Offer justification for the recommendations through the approach and tactics.
  • Results: Create points of comparison. Contrast “the trouble” with the solution. Provide KPIs & outcomes. Use raw data points, percentages and general quantifiables as appropriate. Results must be compelling, remarkable, impressive! Align those results with your brand and offer future direction. Include a quote or testimonial from the key person involved with the project. How did this help them and what has this success done for the business?
  • Close it: Near or alongside the case study, include a call to action appropriate to the case study. Don’t leave the CTA to your website’s “contact us” link or button in the navigation.
  • Media: In the B2B world, a PDF file is expected. Be sure to offer the case study as a web page and in PDF format at a minimum. But don’t overlook posting to services like Slideshare or repurposing for use in articles, reports, webinars or conference presentations.


CYDigital's insight:

You know the pros and cons, but these key elements are excellent. Click through for examples.


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Dean Ryan G. Martin's curator insight, December 19, 2014 6:50 AM

Brian Dean claims case studies are the new face of content marketing in 2015. I seem to agree because case studies tell memorable stories, which many people can relate to.