Certain Launches Data-Powered Event Automation Platform Within Oracle Eloqua - Demand Gen Report | The MarTech Digest | Scoop.it
Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua.

With the Certain Oracle Eloqua Edition with EventStream, marketers are able to:

  • Launch highly targeted campaigns directly from Oracle Eloqua;
  • Deliver autonomous event marketing campaigns;
  • Set up one event in a series and replicate all campaign elements for every future events in a series; and
  • Leverage event and attendee participation data, such as event location, event dates, registration status, session participation and attendee preferences.