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Meet the SiriusDecisions Channel Operating Model! - SiriusDecisions

Meet the SiriusDecisions Channel Operating Model! - SiriusDecisions | The MarTech Digest | Scoop.it
The Channel Operating Model outlines the key processes and activities required to build, manage and grow a successful indirect business. The model offers a holistic approach required to support partners and establish channel excellence, providing a cross-functional mapping for channel sales, channel marketing and channel operations. The model reveals a total of 72 individual processes and activities across five key components or stages: Plan, Recruit, Engage, Grow and Measure.
CYDigital/marteq.io's insight:

Excellent framework, and you'll need to click through for the full treatment.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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IT consultants and the covert war for the CMO’s purse - Enterprise Innovation

IT consultants and the covert war for the CMO’s purse - Enterprise Innovation | The MarTech Digest | Scoop.it
IT consultants' growing appetite for marketing-based revenues comes as advertising agencies face tighter restrictions on pricing and margins. While they continue to tweak their numbers, IT consultancies are swooping on clients or cross selling their services to the marketing departments.

Another reason for the rise of IT consultancies is their ability to provide a holistic picture. CMOs are no longer running marketing campaigns and improving company brand equity. They need help to develop cross-functional strategies and augment the marketing funnel with strategic IT acquisitions.

Many IT consultancies are already employed to verify the CMO's choice of advertising agencies. Here they are operating at a strategic level, advising CMOs how to evaluate the agencies for executing their marketing visions. It does not take much for the same consultants to also highlight their marketing wing to the CMOs as another option.

Lastly, advertising agencies do not team up with other agencies, not when brand owners want to keep their plans and campaigns a secret. IT consultancies, however, play by a different rule book. By their very nature, many are teams of varied skill set. Where they lack, they are not afraid to work with other agencies. They share methodologies and frameworks to the broader market to become thought leaders and open new opportunity doors.
CYDigital/marteq.io's insight:

I'm starting to conclude that MarTech shouldn't be owned by Marketing.

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Does Your Channel Run In A Silo? · Forrester

Does Your Channel Run In A Silo? · Forrester | The MarTech Digest | Scoop.it
The biggest reported challenges in the survey are:

Providing competitive differentiation to partners
Getting buyer insights
Rules of engagement
Price transparency
CYDigital/marteq.io's insight:

The channel needs to be treated the same as the direct sales team. How else can your product be properly represented?

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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The Top 10 Revenue Impacting Marketing Activities [Infographic] - Uberflip

The Top 10 Revenue Impacting Marketing Activities [Infographic] - Uberflip | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Do ya see #1? Do ya??

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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The Importance of Multichannel Marketing – Statistics and Trends [Infographic] | The Invesp Blog

The Importance of Multichannel Marketing – Statistics and Trends [Infographic] | The Invesp Blog | The MarTech Digest | Scoop.it
More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Marketing Automation And Omni-channel: How To Be Everywhere - GetResponse 

Marketing Automation And Omni-channel: How To Be Everywhere - GetResponse  | The MarTech Digest | Scoop.it
With multi-channel, marketers simply had to ensure that they were engaging customers in whichever key battlegrounds pertained to their particular field.  Omni-channel is all of this and more. It’s all of these levels of customer interaction delivered as a concerted effort, as cohesive elements of the same interactive whole.

Marketing automation software gives you a platform on which to build, and it gives you a fighting chance at taking on the omni-channel pioneers at their own game.

Understanding your customers and understanding the routes they take as they navigate your services enables you to enhance their experience of your organization. Use the information gathered by your marketing automation platform to segment your customers, creating specific customer groups which can be targeted in different ways.
CYDigital/marteq.io's insight:

It's what we always say: Be There.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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Media Channels the Brightest B2B Marketers Use to Drive Leads - Profs

Media Channels the Brightest B2B Marketers Use to Drive Leads - Profs | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Email Continues to Deliver Strong ROI and Value for Marketers - eMarketer

Email Continues to Deliver Strong ROI and Value for Marketers - eMarketer | The MarTech Digest | Scoop.it
A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search.

CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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The Most Effective Digital Lead Generation Channels - Profs

The Most Effective Digital Lead Generation Channels - Profs | The MarTech Digest | Scoop.it
Marketing Strategy - Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts

So What Do Senior Execs Think Is the Ideal Channel Mix? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And this is the reason why you never report process, and only results.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Enterprise Marketing in 2016: Channel and Priority Trends - Profs

Enterprise Marketing in 2016: Channel and Priority Trends - Profs | The MarTech Digest | Scoop.it

Marketing Strategy - Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i.

CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg

Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Micro-Marketing Services will accelerate growth for agile marketing teams - Medium

Micro-Marketing Services will accelerate growth for agile marketing teams - Medium | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Cutting edge or bleeding edge. The real answer: go where your customers are.

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Top B2B Marketing Channels and Tactics - Profs

Top B2B Marketing Channels and Tactics - Profs | The MarTech Digest | Scoop.it

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - HubSpot

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - HubSpot | The MarTech Digest | Scoop.it
Check out the newest data on the most and least effective channels for customer conversion.


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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.


CYDigital/marteq.io's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.


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Michael Chretien's curator insight, September 5, 2013 9:41 AM

Infographic says it all. SM then Email and website marketing rule.  I would put a tad bit of caution as it is a rather small sample (187) of uncertain quality people surveyed.