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Why have collaboration tools become so popular? - ClickZ

Why have collaboration tools become so popular? - ClickZ | The MarTech Digest | Scoop.it
Collaboration tools can improve efficiency whilst transforming the culture and communication of your business. With the market expected to reach $8.4 billion by 2020, up from $7.1 billion in 2015, we explore these tools increasing popularity and break down some of their key features.
CYDigital's insight:

Slack has everything except what Skype offers.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The Importance of Live Chat Customer Support - Statistics and Trends [Infographic]

The Importance of Live Chat Customer Support - Statistics and Trends [Infographic] | The MarTech Digest | Scoop.it
Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business. Check out our infographic on "Live Chat
CYDigital's insight:

Believe it.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Top Chat Software for Sales Funnel - AeroLeads

10 Top Chat Software for Sales Funnel - AeroLeads | The MarTech Digest | Scoop.it
CYDigital's insight:

CT for descriptions and links.

 

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#MarTech #DigitalMarketing

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Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive

Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive | The MarTech Digest | Scoop.it
  • Reporting by Digiday found that, although brands and agencies never took to enterprise chat app Slack, they are now drawn to Slack competitors like Microsoft Teams and Facebook Workplace, which offer solutions technology that better fits their needs. Teams was announced just a few weeks ago, and Workplace launched in October. 
  • Other reasons for the gravitation away from Slack might include the lower cost of Workplace in particular, and the fact that Slack is a standalone app, while the competition offers a robust suite of features that go beyond chat.
  • Microsoft Teams isn’t formally released yet, but is being tested by companies that use Office 365; Facebook Workplace has already been adopted by more than 1,000 companies, including TBWA Worldwide, Weber Shandwick, Starbucks and Heineken.
CYDigital's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Hubspot Unveils GrowthBot, a Chatbot for Sales & Marketing - CMSwire

Hubspot Unveils GrowthBot, a Chatbot for Sales & Marketing - CMSwire | The MarTech Digest | Scoop.it
HubSpot Co-Founder and CTO Dharmesh Shah thinks chatbots are the "biggest wave" of technology innovation in the past two decades. 

At the company's annual INBOUND conference yesterday at the Boston Convention and Exhibition Center here, he championed the marketing and sales automation provider's GrowthBot.

Shah said the chatbots will connect marketers and sales teams to HubSpot's GrowthBot, which will marry artificial intelligence and machine learning with existing HubSpot's systems like customer relationship management (CRM).
CYDigital's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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New Microsoft Teams + Office 365 = Real Communication (via VentureBeat)

New Microsoft Teams + Office 365 = Real Communication (via VentureBeat) | The MarTech Digest | Scoop.it
At its Office event in New York City today, Microsoft announced Microsoft Teams. Previously known as Skype Teams internally, this is the company’s answer to Slack.

The service — with Android, iOS, Mac, Windows, and web apps — is available as a preview in 181 countries and 18 languages. Microsoft is aiming for general availability in the first quarter of 2017, Office corporate vice president Kirk Koenigsbauer wrote in a blog post. Until then, customers of Office 365 Business Essentials, Business Premium, and Enterprise E1, E3, and E5 tiers can turn on the preview (IT admins can go to the Office 365 admin center, click Settings, Services & Add Ins, and then Microsoft Teams). There are no plans for a free or consumer version.

Microsoft Teams is a web-based chat service aimed at businesses and schools that have multiple teams working on various projects at once. It features channels/groups, private messages, Skype video and audio calls, Office 365 integration (Word, Excel, and PowerPoint files), OneDrive support, Power BI and Planner integrations, as well as emoji, Giphy images, memes, and so on. Threaded conversations, which Slack sorely lacks, are included in Microsoft Teams.
CYDigital's insight:

Looks like a Q1 release, so Slack has time to react. But this will be tough.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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The Best Open Source and Free Live Chat Software - Capterra Blog

The Best Open Source and Free Live Chat Software - Capterra Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

Click through for an extensive description of each.

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Choose Your Chat Vendor From These 5 Categories - Forrester

Choose Your Chat Vendor From These 5 Categories - Forrester | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

CYDigital's insight:

Click through for representative vendors.

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Live chat growing in popularity, particularly among Millennials - Ecommerce - BizReport

Live chat growing in popularity, particularly among Millennials - Ecommerce - BizReport | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital's insight:

This absolutely applies to the B2B environment. Remember: a large percentage of B2B buyers are Millennials, and approx. 75% of all B2B buyers are <45 years old. This should be on your 2015 hit list.

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How B2B Marketers are Leveraging Live Chat to Increase Sales

CYDigital's insight:

 

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