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20 Charts That Make Combining Colors So Much Easier - Digital Information World

20 Charts That Make Combining Colors So Much Easier - Digital Information World | The MarTech Digest | Scoop.it
Colors play a vital role in our visual perceptions and reactions. They help us convey messages, evoke emotions, and add brilliance to our everyday projects.
CYDigital/marteq.io's insight:

20 different charts about color. If you can't find an answer here, then you won't find it anywhere.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] - MarketingProfs

40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
A customer's first impression of your brand depends much on the colors associated with it. See which colors elicit what emotions, and how you can use the psychology of color to better sell.
CYDigital/marteq.io's insight:

For More #MarTech: http://bit.ly/miocom

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6 Colors That Are Proven to Boost Sales - CrazyEgg

6 Colors That Are Proven to Boost Sales - CrazyEgg | The MarTech Digest | Scoop.it
1: Red
2: Blue
3: Green
4: Purple
5: Black
6: Orange
CYDigital/marteq.io's insight:

Don't change your colors to these without a CT to see how they should be used.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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A Breakdown of Color Preferences by Gender - CrazyEgg

A Breakdown of Color Preferences by Gender - CrazyEgg | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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5 Psychology Hacks to Make Your Content Marketing More Persuasive - GetResponse

5 Psychology Hacks to Make Your Content Marketing More Persuasive - GetResponse | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Psychology of Color Guide and Cheat Sheet For Designers | Linchpin SEO

Psychology of Color Guide and Cheat Sheet For Designers | Linchpin SEO | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg

The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg | The MarTech Digest | Scoop.it
There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.

For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?

Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Well there you go. And it's the same answer I give everyone: TEST!

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Color Psychology: The Complete Guide for Marketers - Nick Kolenda

Color Psychology: The Complete Guide for Marketers - Nick Kolenda | The MarTech Digest | Scoop.it
Welcome to the most comprehensive resource on color psychology in marketing. You’ll learn the psychological effects of color meanings, plus much more.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

This is, without a doubt, THE definitive guide on the color psychology of marketing. Bookmark this one.

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The Art of Color Coordination [Infographic] - Visual Contenting

The Art of Color Coordination [Infographic] - Visual Contenting | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Agence White Dog's curator insight, September 27, 2015 6:04 PM

The Art of Color Coordination [Infographic] - Visual Contenting