Enabling Two Speeds of Modern Marketing - Gartner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...

Content publishing is now faster, more frequent, involves a broader set of non-expert contributors and often curation of third-party content. These new realities upend traditional content authoring and publishing workflows.


In the face of this new pace and rhythm, executed by a broader set of “casual” authors, traditional WCM-style workflow often looks downright rigid, wonky and poky.


That’s why content marketers are rising up, demanding lighter-weight, more extensible and flexible tools that deal with the new realities of expanded content types and sources, diverse publishing endpoints and a broader community of non-technical content contributors.


Oracle’s acquisition of Compendium last year was a bet on the necessity of modern content marketing workflow to feed the beast of multichannel engagement.


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