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The 8 Best Tools for Finding Competitor Keywords | WordStream

The 8 Best Tools for Finding Competitor Keywords | WordStream | The MarTech Digest | Scoop.it
1. BuzzSumo

2. SEM Rush

3. SpyFu

4. Ahrefs’ Keywords Explorer

5. AdWords’ Auction Insights

6. Crowdsourcing Keyword Research

7. Tag Clouds

8. WordStream’s Free Keyword Tool
CYDigital/marteq.io's insight:

And these are the top tools for competitive keyword search.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The SEO Competitive Analysis Checklist - Moz

The SEO Competitive Analysis Checklist - Moz | The MarTech Digest | Scoop.it
Competitive analyses help you evaluate your competition’s strategies to determine their strengths and weakness relative to your brand. When it comes to digital marketing and SEO, however, there are so many ranking factors and best practices to consider that can be hard to know where to begin. Which is why my colleague, Ben Estes, created a competitive analysis checklist (not dissimilar to his wildly popular technical audit checklist) that I’ve souped up for the Moz community.

This checklist is broken out into sections that reflect key elements from our Balanced Digital Scorecard. As previously mentioned, this checklist is to help you identify opportunities (and possibly areas not worth your time and budget). But this competitive analysis is not prescriptive in and of itself. It should be used as its name suggests: to analyze what your competition’s “edge” is.
CYDigital/marteq.io's insight:

No registration required to gain access to the checklist. Please click through for the link.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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6 Facebook Ads Spy Techniques that Seasoned Social Media Marketers Use | Compass

6 Facebook Ads Spy Techniques that Seasoned Social Media Marketers Use | Compass | The MarTech Digest | Scoop.it

"1. Let Facebook tell you how your competitors are running their ads.
2. Spy on the successful ads on your niche using GetCompass.co
3. Infiltrate your competitors’ ranks.
How exactly do you spy on your competitors by infiltrating their ranks through Facebook? Here’s my three-part answer.

  • 1. Create a new profile/account.
  • 2. Follow and Like their pages.
  • 3. Tag their ad as “This ad is useful.”

4. Spying on who your competitors’ followers are.
5. Watch your competitors’ PPC ads
6. Go beyond paid traffic"

CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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A Step-by-Step Guide to Conducting Competitive Analysis - ConversionXL

A Step-by-Step Guide to Conducting Competitive Analysis - ConversionXL | The MarTech Digest | Scoop.it
  • Competitive Usability Investigation
  • Competitive Value Proposition Investigation
  • Interview Your Competitors’ Customers
  • Competitive Analysis for Design
  • Quantitative Competitive Investigation
  • Functional Investigation
CYDigital/marteq.io's insight:

From a digital marketing perspective. Doesn't include the obvious, e.g., product, sales, financial, etc.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

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Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World

Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World | The MarTech Digest | Scoop.it
Tools You Can use
  • BuzzSumo
  • Ahrefs 
  • CognitiveSEO 
  • Fanpage Karma 
  • LikeAlyzer 
  • SpyFu

The Skyscraper technique is a great way to lure your competitors’ audiences to your own content. This refers to creating better content than your competitors, and then examining their backlinks to reach out to those websites yourself, with the hope of earning links to your own website. Another method, somewhat less forthcoming, to gain some insight into your competitors, is to portray yourself as an influencer or guest blogger, in order to interact directly with your competitors. 
CYDigital/marteq.io's insight:

CT for strategies. But I wanted to scoop some of the recommended tools.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
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15 Competitive Intelligence Tools - Prisync's Blog

15 Competitive Intelligence Tools - Prisync's Blog | The MarTech Digest | Scoop.it
Search and analyzing competitor data is so crucial and detailed, and the Internet has grown so significantly, you have tons of different factors to consider when tracking your competition. Thanks to the competitive intelligence softwares,  E-commerce companies now have ability to accurately know how their products and channels are performing among the competitors. With the help of the data that they are going to collect via competitive intelligence software, they can boost their sales and conversion rates, know the real position in market without spending tons of time.

Today, the article will introduce 15 competitive intelligence tools from different areas that help e-commerce involvers process and analyze the data, increase the responding speed and make better strategic decisions. Here is the list of tools that focus on competitors’ data.
CYDigital/marteq.io's insight:

Excellent list. Please CT for the 15 tools, with pricing and links.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Use These 8 Competitive Intelligence Tools to Crush the Competition

Use These 8 Competitive Intelligence Tools to Crush the Competition | The MarTech Digest | Scoop.it

"1. OPEN SEO STATS
2. BUILTWITH
3. ISPIONAGE
4. BUZZSUMO
5. SEMRUSH
6. ALEXA
7. SIMILARWEB
8. TRACKMAVEN"

CYDigital/marteq.io's insight:

CT for the details, pricing and links.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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8 Essential Resources for Competitive Analysis in B2B Online Marketing | CustomerThink

8 Essential Resources for Competitive Analysis in B2B Online Marketing | CustomerThink | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

FWIW: we use Crayon.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

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How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Moz

How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Moz | The MarTech Digest | Scoop.it
Longer, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs.

CYDigital/marteq.io's insight:

CT for the video. Only 8 minutes, but great content.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Differentiation Two-Step - Gartner

The Differentiation Two-Step - Gartner | The MarTech Digest | Scoop.it
In step one, it is critical that you give prospects one thing to remember you by.  Give them one thing (that they know) to compare you to.  Establish the difference and make that the focus of everything you do–to get noticed.

Once you get noticed, then you move on to Step Two.  Step Two is about winning against the competitors that are in the hunt.   Your one thing still matters here, but you need to expand on it with depth, proof points, and other relevant items.  You’ll need to adapt from the original comparison point to focus in on the comparisons that matter now–the specific competitors that the prospect is considering.    In some cases, those competitors may have used a similar step one to you–so now you have to adapt and build on yours in a unique direction.
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Search competitor analysis: backlinks, keywords and pages - Search Engine Land

Search competitor analysis: backlinks, keywords and pages - Search Engine Land | The MarTech Digest | Scoop.it

"Identifying search competitors is the first step in a competitive analysis. There are a few different ways to unearth search competitors. I recommend:

  • checking important SERPs;
  • SEMrush
  • BuzzSumo

 

Competitive analysis should also focus on competitor strategies and tactics. You don’t want to blindly copy your competitors, but if they’re securing links that are relevant to your site, you should consider implementing similar tactics in your own campaign. A good method to uncover competitor tactics is to examine which keywords and pages drive organic traffic using SEMrush. 

 

The next step in a competitor analysis is digging into the backlinks themselves — which means using Majestic (or your preferred backlink explorer).

 

Content analysis is an important piece of any competitive analysis. You should take a moment to understand what content is available and popular with your audience. To discover these topics, you need to analyze your competitors’ content and find which articles, infographics, videos and so on have been most popular."

CYDigital/marteq.io's insight:

Great case study example when you CT.

 

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Hacking Competitive Pricing Analysis with Scraping - Matthew Barby

Hacking Competitive Pricing Analysis with Scraping - Matthew Barby | The MarTech Digest | Scoop.it
Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

This is OUTSTANDING!!!! A keeper: bookmark this!!

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4 Free Tools to Analyze Your Social Media Competitors : Social Media Examiner

4 Free Tools to Analyze Your Social Media Competitors : Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Looking for something similar for LinkedIn, other than manual drudgery. 

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Win/Loss Analysis: Strategize Your Results [Infographic] - Profs

Win/Loss Analysis: Strategize Your Results [Infographic] - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Guide to Competitive Analysis for Conversion Rate Optimization | The Invesp Blog

Guide to Competitive Analysis for Conversion Rate Optimization | The Invesp Blog | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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RivalIQ: Competitor Social Media and SEO Analytics | Marketing Technology Blog

RivalIQ: Competitor Social Media and SEO Analytics | Marketing Technology Blog | The MarTech Digest | Scoop.it
RivalIQ: Competitor Social Media and SEO Analytics by Douglas Karr on Marketing Technology
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One of the better competitive tools out there.

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The Importance Of Market Intelligence For CMOs | B2B Marketing Insider

The Importance Of Market Intelligence For CMOs | B2B Marketing Insider | The MarTech Digest | Scoop.it
The following provides a list of tools and resources for gathering and maintaining effective marketing intelligence:

Wiser- Wiser is one of the best services on the market for competitive analysis, and provides CMOs with the ability to view a detailed history of product pricing for your competitors, gauge whether your prices are too high or too low based on the competition’s, set your own pricing strategy, adjust your product prices easily, and more. Wiser’s flagship product is WisePricer, a semi-automatic dynamic pricing engine, and WiseDynamic, a fully automated solution.

BrainJuicer – BrainJuicer describes themselves as an “unconventional agency” that is “reinventing market research.” BrainJuicer conducts marketing intelligence about what motivates people, what drives the decision making process, how behavior economics plays a role in business success, how to facilitate change in businesses, and ultimately how to use human nature to the advantage of your business. Great emotional advertising leads to greater effectiveness & efficiency; most of all, it’s what makes brands famous. Using the BrainJuicer FaceTrace® technology, they can measure what people are feeling, how strongly they’re feeling it, the reasons why & predict likely commercial impact.

SiteAlerts– If you want to find out what your competitors are using when it comes to technology, such as what e-commerce platform or mail provider plugins are being utilized, SiteAlerts can help. What’s cool about SiteAlerts is that not only can you discover competitor technology, but you can also see the traffic that your competitors get, where that traffic comes from, what keywords they rank for, and how their social media strategy is faring.


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For beginners:

  1. Setup Google Alerts for pertinent information.
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7 Competitive Analysis Tips for Marketers - SEMrush Blog

7 Competitive Analysis Tips for Marketers - SEMrush Blog | The MarTech Digest | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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Another gem, and one of the best articles on Competitive Analysis that I've come across. You really need to click through and get neck deep in this, and while you do that, create an action item list for yourself and others.

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Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

Staying ahead of the competition: Best practice for benchmarking online - Fourth Source | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

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Generally speaking, these BPs are applicable to almost anything. Regardless, be cautious about the tool selection.

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4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages - iSpionage

4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages - iSpionage | The MarTech Digest | Scoop.it

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→Lesson #1: Your competitors might be calling you out

→Lesson #2: Uncover your competitors’ campaign structure and strategy

→Lesson #3: Know when your competitors run new special offers

→Lesson #4: Get new landing page design ideas

 

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CYDigital/marteq.io's insight:

I've collected some great information on competitive research, and you can find it here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=competitive+analysis 

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Fast SEO Competitive Analysis - Search Engine Watch

Fast SEO Competitive Analysis - Search Engine Watch | The MarTech Digest | Scoop.it
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Not until we comprehensively understand what people are using to find our client’s products or services in search engines, can we begin identifying issues and focusing on high-opportunity areas. Your SEO strategy is only as good as the keyword research that went into it.

This article will focus on the following aspects of keyword research, the first of a multipart series on Fast SEO Competitive Analysis.

Understand Competitors
Identify How People Are Finding Competition in Search
Use Google Keyword Tool to Identify Search Trends and Quantify Search Volume
Tools Used:

SEMrush
Google’s Keyword Tool
Google Sheets (Excel works) - here’s the Sheet referenced throughout this tutorial


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CYDigital/marteq.io's insight:

Outstanding, step-by-step process, made very simple. Excellent material.

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How To Perform Competitive Analysis For An SEO Campaign - Forbes

How To Perform Competitive Analysis For An SEO Campaign - Forbes | The MarTech Digest | Scoop.it

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Following is a 4-step process for performing your own competitive analysis for SEO. There are many different strategies and tools one could potentially use, so feel free to adapt this framework to best suit your needs.

 

1. Identify your keywords

 

2. Identify your competitors

It’s very likely, however, that you also have direct competitors who you know nothing about. This is where using competitive intelligence tools can help. SEMRush and Keyword Spy are great tools for determining which sites or pages are ranking for your chosen keywords.

 

3. Determine the authority of your competitors

A key aspect of competitive analysis will be determining how authoritative your competitors’ sites are. Without this information, you may find you have unrealistic expectations or aspirations for your own site. Some factors you’ll want to consider include the age of a domain, the number of unique linking root domains to the site, and the “Domain Authority” of the site, courtesy of Moz’s Open Site Explorer.

 

4. Compare your site and pages with those of your competitors’
Now that you have a good idea of who your competitors are and how difficult it will be to compete against them, it’s time to perform a detailed analysis of how your site compares to theirs. You’ll likely want to run this analysis at both the page and site-wide level.

My favorite tool for getting a detailed comparison of up to four sites is QuickSprout. Another is Internet Marketing Ninja’s Side-by-Side Comparison Tool, which will give you data like page size, number of links, and words on a page, keyword density, meta data and linking structure of the page.

 

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CYDigital/marteq.io's insight:

It's not that hard, it's just that it takes time which is the reason why it doesn't get done regularly and properly. This four-stepper takes away the pain.

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic - QuickSprout

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic - QuickSprout | The MarTech Digest | Scoop.it

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In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.

 

It isn’t very difficult to outrank your competition and generate more search traffic than they do. All you have to do is follow the steps above, using SEMrush and the CSV file you export.

 

Once you do that, make sure you focus on writing and promoting high quality content. It works so well that by following my own advice, I have been able to increase Quick Sprout’s search traffic by 74%.

 

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CYDigital/marteq.io's insight:

You need to click through and review this approach: really brilliant stuff and easy to implement.

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The Illustrated SEO Competitive Analysis Workflow - Moz

The Illustrated SEO Competitive Analysis Workflow - Moz | The MarTech Digest | Scoop.it

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Best tools for benchmarking competitor content marketing? - Smart Insights Digital Marketing Advice

Best tools for benchmarking competitor content marketing? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it

Intermediate/ Digest...


Look at three free stand-out tools that you can start using today to begin assessing the content performance of your and competitors’ websites:

 

1. Socialcrawlytics.com

Overview:  One of the best established social share counting tools reviewed by Dave Chaffey in 2012,  Socialcrawlytics allows you to analyse the social sharing performance of any given URL. By evaluating how content has been shared across multiple social networks, you can begin to determine what content is getting the most traction on which social network and how it is performing versus objectives.

 

2. Quick Sprout

Overview: As with many of the best tools available, Neil Patel’s Quick Sprout is an all-round website analysis solution but has a number of very useful features that provide useful insights into how content is performing.

 

3. BuzzSumo

Overview: Whilst BuzzSumo provides much of the functionality offered by Socialcrawlytics and Quick Sprout, the tool’s simplicity, ease of use and speedy performance means it still offers some really useful insights for those looking for a quick snapshot of how a website or web page’s content is performing across multiple social channels.

 

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CYDigital/marteq.io's insight:

Now a necessary part of your overall competitive analysis, and it's a helluva lot easier with one of these tools.

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