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Quark Debuts Automation Platform To Create And Manage Content - Demand Gen Report

Quark Debuts Automation Platform To Create And Manage Content - Demand Gen Report | The MarTech Digest |
Quark said the platform helps global organizations:

  • Implement sustainable multichannel content creation and delivery strategies.
  • Automate low-value tasks so subject matter experts can spend more time capturing their knowledge as reusable content components.
  • Understand opportunities for content reuse across different document types to save time and enable a “single source of truth” for content that is automatically updatable, trackable and auditable.
  • Deploy content with precision to adhere to compliance and regulatory mandates.
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The Case For Content Automation - Marketing Land | #TheMarketingTechAlert

The Case For Content Automation - Marketing Land | #TheMarketingTechAlert | The MarTech Digest |
Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […]

The IAB is, in a sense, trying to automate consumer engagement. At the next level is content automation. Like marketing automation before it, content automation is about to take center stage. It’s a new concept, and, like marketing automation in its early days, admittedly hard to imagine.


Basically, these technologies make it possible to read and organize each individual piece of content in an automated way that’s standardized (so there aren’t subjective differences in categorization) and reusable (so publishers can easily call up the best piece of content for other purposes).



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If this isn't already a part of MRM, it should be.

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