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Longer content isn’t wearing audiences out — and they may even be hungry for more, two studies find - NiemanLab

Longer content isn’t wearing audiences out — and they may even be hungry for more, two studies find - NiemanLab | The MarTech Digest | Scoop.it
Audiences are engaging more with longer videos, and you shouldn’t think of all of the “bounces” that show up in your Google Analytics as bad visits. That’s according to two new studies on video and social traffic out today.

Audience tracker Parse.ly and social video builder Wochit both found that content that takes longer to digest is being welcomed by at least some parts of the audience — and Parse.ly noted that there might not be enough supply for the demand. The top 50 percent of visits to webpages tracked by Parse.ly, after excluding visits under 15 seconds, are between 1 and 7 minutes, with 2 percent of those visits greater than 5 minutes. (A visit that lasts past 7 minutes is still rarified air.) On the video side, Wochit found that videos longer than 90 seconds received nearly 80 percent more shares and views than videos of other lengths, in examining the content of hundreds of publishers on Facebook.
CYDigital/marteq.io's insight:

Your results may vary, so...TEST!

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why Content Creators Are Using This Simple Article Format - CMI

Why Content Creators Are Using This Simple Article Format - CMI | The MarTech Digest | Scoop.it
To create your own content using this article model, follow these five steps.

1. Identify an innovative company or thought leader

2. Start your research

3. Reach out to a representative

4. Go a step above with design

5. Promote to specific influencers
CYDigital/marteq.io's insight:

Oh, you really want to click-through to review this. It's a smart approach worthy of testing.

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Study: 75% of tech marketers report making 3x more content this year

Study: 75% of tech marketers report making 3x more content this year | The MarTech Digest | Scoop.it
  • "Thirty-two percent of U.S. tech marketing executives are now delivering new content at least daily if not hourly, according to a study from Dimensional Research and 10Fold Communications made available to Marketing Dive. Additionally, 75% plan on generating 3x more content in 2017 over last year and 42% will spend $250,000 or more on content over the next 12 months.
  • Social media, video and webinars were cited as the best content types among all respondents; top execs preferred video as a content type. However, 44% cited lack of subject matter expertise as the main barrier to creating high-quality content.
  • Breaking down where the content comes from, 99% of respondents use third parties to create at least 25% of their content; 83% report the third-party content is as at least above average in quality. Eighty percent use basic tools like Google Analytics to track and measure content's impact and 60% use marketing automation software."
CYDigital/marteq.io's insight:

You can access the report here, behind an onerous reg form: http://10fold.com/tech-marketing-content-survey-download/

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Create a Content Upgrade That Will Automate Your List Building - QuickSprout

How to Create a Content Upgrade That Will Automate Your List Building - QuickSprout | The MarTech Digest | Scoop.it
A content upgrade is unique to a piece of content. It’s usually tied to a blog post. But there are other types of content you can uplevel with a free resource. Webinars, podcasts, and videos are examples. The point is to enhance the value of your content with this additional resource.

As you can imagine, there are several ways to achieve that.

You can create a resource that helps readers implement what you just discussed. An action sheet, workbook, or toolkit are excellent examples. You can give away something that saves them time, like templates or cheat sheets. The ultimate strategy is to create something that will help them delve deeper into the topic. This is where you give additional strategies, tutorials, case studies, etc.
CYDigital/marteq.io's insight:

Great content solves all ills. And the single trait found in great content? That it's based on solid research.

 

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How to Create a Marketing Case Study [INFOGRAPHIC] - Curata

How to Create a Marketing Case Study [INFOGRAPHIC] - Curata | The MarTech Digest | Scoop.it
This step-by-step infographic breaks down how to create a marketing case study into thirteen easy steps from ideation, to format, to measuring results.
CYDigital/marteq.io's insight:

Roughly follows the basic P&G outline.

 

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Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content - Demand Gen Report

Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content - Demand Gen Report | The MarTech Digest | Scoop.it

"More than half (56%) of respondents agreed that they do not gain valuable insights from the thought leadership content they consume.

The study also determined that:

  • Eighty-six percent of thought leadership consumed is considered merely good, mediocre or poor in quality;
  • Forty-five percent of business decision makers and 53% of C-suite executives reported that they sometimes lost respect and admiration for organizations that produced thought leadership content that was not high quality, insightful or relevant; and
  • Thirty percent of business decision makers and 35% of C-suite executives removed companies from consideration after engaging with what they viewed as poor thought leadership content."
CYDigital/marteq.io's insight:

Advice: If it's not HBR quality, don't call it Thought Leadership.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The White Paper: Your Content Marketing Strategy’s Secret Weapon - Zerys

The White Paper: Your Content Marketing Strategy’s Secret Weapon - Zerys | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

For more info: Click through for tips on how to create a white paper.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content - CrazyEgg

Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content - CrazyEgg | The MarTech Digest | Scoop.it
Is there a type of content that I can create without investing too many resources but still delivers a memorable message?
CYDigital/marteq.io's insight:

Action item: Give it a whirl, i.e., TEST!

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz

Blog Post Ideas: Maximize Your Reach with the Right Topics - Moz | The MarTech Digest | Scoop.it
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
CYDigital/marteq.io's insight:

Action item: what is your ideation process for blog posts, and how does it compare?

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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This Is the Biggest Blindspot in Your Sales Funnel [Infographic] - Social Media Explorer

This Is the Biggest Blindspot in Your Sales Funnel [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it
The biggest blind spot in your sales funnel is not what you think it is. Check out this sales funnel infographic from Prezi to find out exactly what it is.
CYDigital/marteq.io's insight:

Why it matters: A research-proven soft spot that can easily be resolved through attention to messaging as well as personalization.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” | MarketingExperiments

The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” | MarketingExperiments | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Top 5 Free Content Creation Tools and Resources - Digital Marketing Institute

Top 5 Free Content Creation Tools and Resources - Digital Marketing Institute | The MarTech Digest | Scoop.it
Pablo

Unsplash

Google Drive Research Tool

EpicBeat

Biteable
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Travis Moser's curator insight, May 28, 2017 12:34 PM
The google drive research tool could be proven very useful for digital historians as well as other professions  who are researching.
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How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences - MarketingCharts

How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Less Fluff, More Stuff.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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7 Tools for Generating Infinite Content Ideas for Your Blog - QuickSprout

7 Tools for Generating Infinite Content Ideas for Your Blog - QuickSprout | The MarTech Digest | Scoop.it
1. HubSpot’s Blog Topic Generator

2. BuzzSumo

3. Alltop

4. UberSuggest

5. Google Trends

6. Portent’s Content Idea Generator

7. Content Row’s Link Bait Title Generator
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Inbound Marketing Hacks Your B2B Company is Missing Out On | MarketingSherpa Blog

5 Inbound Marketing Hacks Your B2B Company is Missing Out On | MarketingSherpa Blog | The MarTech Digest | Scoop.it
Hack #1. Cannibalize and repurpose your content

Hack #2. Remember that you’re talking to a person, not an entity

When developing campaigns, remember that while you technically cater to businesses, you’re actually talking to one, or maybe just a handful of people.

Hack #3. Borrow ideas from your B2C comrades

There’s a common misconception that B2C marketers get to have all the fun. But as the tone of B2B marketing relaxes and relies more on humanizing tactics, that’s all changing.

Hack #4. Get your customers to do the work for you

Content creation is hard work, so why not reach out to your customers for it? Especially when it can add tremendous credibility and creativity.

Hack #5. Push the work off on your colleagues

When United Capital, a private financial life management company, rebranded its weekly newsletter to focus on the prospect journey, the change also included integrating original content authored by internal subject matter experts, instead of only curated content.
CYDigital/marteq.io's insight:

Case studies for each "hack" when you CT. And if you can accomplish #5, you auto-qualify to join the conclave.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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6 steps to reaching B2B buyers with quality content | SmartBrief

6 steps to reaching B2B buyers with quality content | SmartBrief | The MarTech Digest | Scoop.it
Here are six keys to creating content packages that meet buyers’ time and information needs.
  • Offer credible, neutral information. 
  • Keep it short. 
  • Provide research and benchmarks. 
  • Make it practical. 
  • Include stories from peers. 
  • Ditch the pitch. 
CYDigital/marteq.io's insight:

Just remember to match your content with your buyer's journey.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Goat Rodeo or GANTT Chart: Five Better Ways to Creative Content - MarketingProfs

Goat Rodeo or GANTT Chart: Five Better Ways to Creative Content - MarketingProfs | The MarTech Digest | Scoop.it
  • Increasing demands for creative content have made it imperative to put a process in place that brings right- and left-brain thinkers together without dampening the enthusiasm of the team.
  • Start with the creative brief to ensure everyone is aligned with the vision and what business needs/challenges it must solve.
  • Maximize efficiency and transparency throughout the process, including the approval process, and create a system of record for creative collaboration.
CYDigital/marteq.io's insight:

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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What type of content is the most effective for B2B marketing? - Smart Insights Digital Marketing Advice

What type of content is the most effective for B2B marketing? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Chart of the day: Case studies, best practice advice and how to guides are the most effective types of content. A recent survey of over 600 B2B marketing p. Marketing topic(s):B2B Content marketing. Advice by Robert Allen.
CYDigital/marteq.io's insight:

This scoop comes to you compliments of marketingIO.com.              

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IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge - Kapost

IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge - Kapost | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Just the visual alone should make you question your content development process.

 

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing

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The 10 Types of Content That Work Best for SEO - Moz

The 10 Types of Content That Work Best for SEO - Moz | The MarTech Digest | Scoop.it
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
CYDigital/marteq.io's insight:

Just in time for your planning. Use this as your screen skin.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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The 24 Best Visual Content Creation Tools - Webbiquity

The 24 Best Visual Content Creation Tools - Webbiquity | The MarTech Digest | Scoop.it
Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings,  and interactive graphics.

CYDigital/marteq.io's insight:

Not sure they're the best, but there are new names in here. CT for the list, description and link.

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

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4 Ultimate Content Development Tools - Zerys

4 Ultimate Content Development Tools - Zerys | The MarTech Digest | Scoop.it

"1. Finding Content Ideas
- Buzzsumo
- Quora

2. Generating a Clickable Headline
- Blog Topic Generator
- Emotional Marketing Value Headline Analyzer
- Blog Title Generator

3. Writing Your Content
- Grammarly
- Hemingway Editor

4. Linking Credible Resources
- Google Search
- Advanced Google Search"

CYDigital/marteq.io's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Step-by-Step Guide to Creating Scannable Content - QuickSprout

The Step-by-Step Guide to Creating Scannable Content - QuickSprout | The MarTech Digest | Scoop.it
1. Write short paragraphs

2. Keep your sentences short

3. Follow the four-syllable rule

4. Use subheaders

5. Use bullet points

6. Sprinkle in images

7. Add links to external sources

8. Create lists
CYDigital/marteq.io's insight:

CT for the details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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How to Turn Research Into 27+ Content Pieces [Case Study] - CMI

How to Turn Research Into 27+ Content Pieces [Case Study] - CMI | The MarTech Digest | Scoop.it
From the single study, multiple pieces of content have been created, including:

1 report
1 infographic (multiple versions)
10 social-sharing visuals (breakouts from infographic)
2 blog posts
1 webinar
12 banners
It’s a rising-tide approach — leveraging the data into multiple formats lifts not only the findings of the study on interactive content but executes a multi-pronged content marketing strategy.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Infographic: Top 10 Types of Demand Generation Content - The Point

Infographic: Top 10 Types of Demand Generation Content - The Point | The MarTech Digest | Scoop.it
Discover the most popular types of demand generation content, their strengths and weaknesses, and how to best choose the right offer for your campaign.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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