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Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO

Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO | The MarTech Digest | Scoop.it
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.
CYDigital/marteq.io's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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16 Content Curation Tools For Curating Great Content

16 Content Curation Tools For Curating Great Content | The MarTech Digest | Scoop.it
The best content curation tools include:
  • Scoop.it
  • Crate
  • BuzzSumo
  • Feedly
  • Quuu
  • Curata
CYDigital/marteq.io's insight:

My magic formula: Scoop.it + Feedly. More tools when you CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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MAX BALBONI's curator insight, August 26, 6:08 AM
nuovi tool per la content curation
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How to Make Your Content Marketing Impossible for Competitors to Copy - QuickSprout

How to Make Your Content Marketing Impossible for Competitors to Copy - QuickSprout | The MarTech Digest | Scoop.it
Here’s how you can shake them off and stop it from happening.

1. Produce the best content

To prevent a competitor from spinning your hard work into a “new” piece by sprinkling in some extra value, make your content as comprehensive as possible.

2. Don’t just curate. Cooperate

Rather than simply sharing the content they produce, find some way to cooperate with them.

3. Diversify your content

If it becomes a recurring problem, remember that it’s relatively easy to take written content and spin it into something else.
CYDigital/marteq.io's insight:

I'd love to interview Neil. CT for the details.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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A Great Review of How to Combine Content Curation and SEO - Curata

A Great Review of How to Combine Content Curation and SEO - Curata | The MarTech Digest | Scoop.it
Content curation lets you publish fresh, relevant content at a higher volume. When done right, it can even help to improve your SEO.
CYDigital/marteq.io's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce - Profs | The MarTech Digest | Scoop.it
Various platforms have been built to accommodate the curation model. I recommend three:

  1. Scoop.it. With small business needs in mind, Scoop.it's content curation platform is easy to use and free of charge at the base level. Premium subscriptions, which start at $11 a year, come with more bells and whistles, such as the ability to customize your Scoop.it site, use analytics, and distribute an email newsletter.
  2. Pocket. Intended more for mobile use, but also useful on a desktop, Pocket lets you save content you want to read, watch, or share at a later time.
  3. Curata. What Scoop.it is to a small business, Curata is to the enterprise. It's a scalable solution focused on helping marketers grow leads and revenue.
CYDigital/marteq.io's insight:

You're ready the largest blog account on Scoop.it for Digital Marketing.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges - Marketo

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges - Marketo | The MarTech Digest | Scoop.it

"With content curation, marketers can overcome some of the top content marketing challenges, as reported by the Content Marketing Institute. Here’s how content curation can help you overcome the top five content marketing challenges:

1. Producing Engaging Content
2. Producing Content Consistently
3. Producing a Variety of Content
4. Being Budget and/or Resource Constrained
5. Filling Gaps in the Knowledge and Skills of Your Internal Team"

CYDigital/marteq.io's insight:

We're obviously big believers.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Top-Rated Content Marketing Software Platforms - Profs (from G2)

The Top-Rated Content Marketing Software Platforms - Profs (from G2) | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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12 Content Curation Tools For Serious Marketers - Forbes

12 Content Curation Tools For Serious Marketers - Forbes | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

I added Scoop.it to the list. Regarding Feedly: the best.

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Content Curation: The Biggest Benefits [Infographic] | Curata

Content Curation: The Biggest Benefits [Infographic] | Curata | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Content Curation Ultimate Checklist: How to Absolutely Nail a Winning Strategy - FrontPage.it

Content Curation Ultimate Checklist: How to Absolutely Nail a Winning Strategy - FrontPage.it | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

And hybrids as well...

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Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum

Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

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Top 5 Content Curation Tools to Amp Up Your Strategy - SEMrush

Top 5 Content Curation Tools to Amp Up Your Strategy - SEMrush | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Honestly, you only need Scoop.it if you're just starting out.

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Content Curation Can Break Through Content Marketing Constraints - CMO.com

Content Curation Can Break Through Content Marketing Constraints - CMO.com | The MarTech Digest | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

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Content Creation vs. Content Curation - SEMrush Blog

Content Creation vs. Content Curation - SEMrush Blog | The MarTech Digest | Scoop.it

"Authority, rankings and traffic are indicative of users’ trust. Maintaining reliability and dependability for your readers is crucial in keeping and growing your platform. Regular visitors to your site should anticipate the next post and know exactly when to expect it.

This requires constancy in addition to consistency. Constancy is consistency that’s achieved over time and is how you reap the rewards of SERPS as well as your audience.

Tips for Maintaining Constancy:

  • Regularly publish content. Regularly publish content. Get the picture?
  • Put pen to paper. Fingers to keyboard. Stop talking about needing content. Sit down and get some! Start writing.
  • Don’t put out 500 words of garbage just to say you punched in on the content clock. It’s got to be high quality."


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

CYDigital/marteq.io's insight:

Not really an article comparing the two, but pointing out that both need to be managed  similarly. 

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4 Content Curation Tools to Enhance Your Social Posts - TechWyse

4 Content Curation Tools to Enhance Your Social Posts - TechWyse | The MarTech Digest | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

CYDigital/marteq.io's insight:

I use feedly...and I've tried all of them. FWIW.

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Four Things You Need to Know About Content Curation - Profs

Four Things You Need to Know About Content Curation - Profs | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

MIA: decide how you want to serve your audience, e.g., do you just want to forward interesting articles, or do you want to condense them into manageable bites?

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5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer | The MarTech Digest | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

CYDigital/marteq.io's insight:

The greatest reason is number 3: your constituents will value your effort to corral content and bring it back to them for their study. As a result, it cuts down on your content creation burden.

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Is Curated Content Eroding Your Brand? - Social Media Explorer

Is Curated Content Eroding Your Brand? - Social Media Explorer | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

For larger companies, especially those in financial services, curated content needs to get through compliance. Having said that, content curation does not erode your brand, rather, it enhances your stature as you are making life easier for your audience.

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Why Curation Matters to Content - Profs

Why Curation Matters to Content - Profs | The MarTech Digest | Scoop.it

Digest...


Curation is thought leadership

One common misconception is that thought leadership is exclusively the domain of original content. Curation offers the opportunity not just to participate in the conversation but own and shape it.

Curation is a service

The dark side of this prolific age is that consumers are in a position to sort through all that content to find what's good, what's valuable, what's worth sharing. It's overwhelming... and a time suck. But that's when the act of curating becomes a service to your audience members. You're saving them time, connecting them to the information that they should invest their time in.

Curation is efficiency

Curated content makes it possible to sustain a more effective cadence without that high cost that comes with creating new content. Curating content is a practical and effective way to fill otherwise dead air, in addition to its many other perks.

Curation is imperative

But for all its value, perhaps the most driving factor behind curation is that the life and reach of content thrives on it, ensuring that the third-party content that is selected is always meaningful to consumers and ultimately valuable to the business.

 

 

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CYDigital/marteq.io's insight:

Once you realize that you don't own all the intellectual capital in your space, curation then becomes a valuable add-on to your content marketing strategy. And indeed it is a service (you're reading this, aren't you?).

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Brigitte Vleghels's curator insight, December 15, 2014 11:13 AM

In een overvloed van content, is het soms een goed idee de bestaande content van anderen te gebruiken om je doelgroep te informeren. Vaak beter dan opnieuw het wiel te proberen uitvinden...

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Content Curation, No Longer a Buzzword - CMO Essentials

Content Curation, No Longer a Buzzword - CMO Essentials | The MarTech Digest | Scoop.it

DIgest...


Successful curation does take a little finesse. There are 5 hard and fast rules to follow when curating for any medium:

1. Show clear attribution

2. Provide thoughtful annotation

3. Pull a quote

4. Craft catchy titles

5. Have a CTA

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CYDigital/marteq.io's insight:

Agreed, except for #4: you're delivering another person's work to your audience, and that person's work includes the title.

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8 Content Curation Tools That Will Slash Your PR Budget - Vocus

8 Content Curation Tools That Will Slash Your PR Budget - Vocus | The MarTech Digest | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.


Digest...


1. Curata

2. TrapIt

3. PublishThis

4. BazaarVoice

5. ScribbleLive

6. NewsCred

7. Storify

8. Scoop.it

 

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CYDigital/marteq.io's insight:

Click through for the links. Scoop.it is the way to go, hands down.

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Two Things To Consider Before You Invest In A Social Content Curation Platform - Forrester

Two Things To Consider Before You Invest In A Social Content Curation Platform - Forrester | The MarTech Digest | Scoop.it

Digest...


Before you run out and invest what's left of your 2014 marketing budget on a social content curation platform make sure social content curation will help you:

 

Drive exploration of your offerings. Curation for curation's sake is the wrong approach, yet I see many brands burying their UGC galleries in the bowels of their websites. Consider how social content curation will help prospective buyers explore your products. The content should show your prospective buyers how your product meets your customers' needs — through your customers' eyes. It's the proof that potential buyers seek as they explore an offering and consider whether to buy it. If the content you publish is compelling, site visitors will spend more time on your website exploring your offerings.

 

Convert your prospects into customers.  The user-generated content you curate must be organized and displayed in a way that entices prospective buyers to easily navigate from the content to a product information page that includes a "buy" button or information on where the product can be purchased.

 

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CYDigital/marteq.io's insight:

The author's absolutely right: curate for curation's sake is meaningless unless there is structure that drives parties back to product pages for further inquiry.

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9 Content Curation Ideas for Bulking Up Your Editorial Calendar - CMI

9 Content Curation Ideas for Bulking Up Your Editorial Calendar - CMI | The MarTech Digest | Scoop.it

Digest...


Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique that is especially popular on Twitter.

 

Create new content by adding your own commentary to relevant third-party content: This format is what most people think of when they hear the term curated content, and is an easy way to associate your business with news, trends, and smart conversations that are taking place in your industry.

 

Ask experts to contribute to a round-up post or panel discussion: Ask a group of people for their answers to one specific question. Generally, this content is entirely original, in that the responses have not been published elsewhere.

 

Aggregate curated lists: Lists are a very specific content format; for a list to qualify as content curation, it must collect information from a variety of sources.

 

Work with others to co-create social content: This is a form of user-generated content (UGC) that removes the risks because you, the curator, are in charge of the content and presentation. 

 

Invite your fans and customers to help with community-created social content: Rating sites like TripAdvisor use this model to provide and encourage its community to interact on its platform. Unlike other curated content types, this technique isn’t done when the content is published — it continues to evolve and gather new commentary over time.

 

Rank the best: Think Top-10 lists and the like. This type of content curation is golden because it’s a form of ego-bait — the people included on lists like these are personally driven to tell everyone they know about them! 

 

Select the best tidbits for your audience: The key to content curation success with this format is knowing what will matter most to your readers. The objective is to save your audience time by choosing the best of what’s available and providing one-stop access to it. 

 

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CYDigital/marteq.io's insight:

Beyond me as to why more people have not adopted curation, if only done weekly.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - Top Rank

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - Top Rank | The MarTech Digest | Scoop.it

Summary...


Here’s a growing list of real time content discovery tools and content recommendation platforms that you might find useful whether you’re an independent consultant or a marketing leader at a Fortune 500 company:

Buffer

Realtime by Bitly

HootSuite Suggested

Sulia

Spike

inPowered

Prismatic

bottlenose

Sailthru

Visual Revenue

 

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CYDigital/marteq.io's insight:

This is NOT your normal list of content discovery tools. Click-through to the article to read summaries of each tool. Excellent compendium.

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Uberflip's Content Curation Overview Infographic

Uberflip's Content Curation Overview Infographic | The MarTech Digest | Scoop.it

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