The MarTech Digest
550.4K views | +7 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

5 content distribution strategies for 2018 - Search Engine Land

5 content distribution strategies for 2018 - Search Engine Land | The MarTech Digest | Scoop.it
1. Turn your blog post into an e-book
2. Video marketing made easy
3. Make your content extra sharable with infographics
4. The power of email
5. Have you Reddit?
CYDigital/marteq.io's insight:

5 content distribution strategies for 2018 - Search Engine Land

 

Careful on infographics: starting to flatten out.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 15 Best Content Distribution and Amplification Tools - Webbiquity

The 15 Best Content Distribution and Amplification Tools - Webbiquity | The MarTech Digest | Scoop.it
Content Publishing Tools

1) LinkedIn Pulse

2) Medium

3) issuu


Content Distribution Tools

1) SlideShare

2) Paper.li

3) Tumblr

4) Triberr

5) Vimeo

6) Dlvr.it

Content Amplification Tools

1) Zemanta

2) Outbrain

3) Taboola

4) inPowered

Social Sharing Tools

1) Flare

2) Start A Fire
CYDigital/marteq.io's insight:

Pls CT for descriptions, costs and links.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

3 Content Distribution Tips for Maximum Lead Nurturing Impact - Marketing Insider Group

3 Content Distribution Tips for Maximum Lead Nurturing Impact - Marketing Insider Group | The MarTech Digest | Scoop.it
TAP THE POWER OF SEMO-AUTOMATED SOCIAL
There are several available tools to help you automate your posting. Here are some great places to start:

  • Socedo helps you to identify relevant leads on Twitter and start nurturing them with automated engagement.
  • Social Jukebox allows you to set up collections of social posts linking to your evergreen content, with rules for reposting them on the schedule of your choice.
  • Narrow enables you to grow your following with relevant audience members, on auto-pilot.
 MEASURE YOUR DISTRIBUTION IMPACT
Actively track your site visitors’ referral sources, engagement and conversion. Google Analytics can do this for you. Leadfeeder, another useful tool which works on top of your Google Analytics account, can collect detailed data about individual website visitors. 

REACH OUT TO THOSE MOST ENGAGED
CYDigital/marteq.io's insight:

If you're using WP, search for the matching plug-ins.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Primer on Content Syndication - iZooto

A Primer on Content Syndication - iZooto | The MarTech Digest | Scoop.it
What Content To Syndicate?
How Much Content To Syndicate?
Social Media Marketing
  • Reddit
  • Delicious
  • StumbleUpon
  • Digg
Email Marketing
Video syndication
Audio Syndication
QnA Forum
Slideshare
Infographic
Partner Sites
Linkedin Publishing
Web Push Notification
CYDigital/marteq.io's insight:

Perfect guide for syndication and distribution.  CT!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Key Strategies to Content Distribution - Relevance

5 Key Strategies to Content Distribution - Relevance | The MarTech Digest | Scoop.it

These five strategies can help your message resonate with the groups you want to reach:

1) Maximize your SEO
Test different keywords and buzz terms on different articles to see how far they stretch your SEO outreach. \

 

2) Recycle your content
Keep a robust library of reusable content, and don’t be afraid to tweak previous work to fit today’s needs. 

 

3) Turn employees into advocates
An essential part of an effective word-of-mouth strategy is installing an employee advocacy program throughout your company. 

 

4) Provide social variety
If you blanket the same messages in the same manner across Twitter, Facebook and any other social account your company uses, people will start to tune you out. Each channel has unique quirks and user demographics, so be sure to vary your topics and word choice across them. 

 

5) Create interactive content
Today’s audiences expect content to go beyond words on a page, so go out of your way to incorporate interactive components throughout your marketing material. Quizzes, surveys, games and clickable infographics are just a few ways to get your target demographic more involved with your message and excited by what you have to offer.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

25 Content Distribution Tools for a Better Content Strategy - HootSuite

25 Content Distribution Tools for a Better Content Strategy - HootSuite | The MarTech Digest | Scoop.it
There are an absolute encyclopedia of content distribution tools and channels that you can use to promote your work. The tools that you choose should ultimately reflect your audience, providing content to them in a format they enjoy through a network or medium that they frequent.


"To help you reach your audience and boost traffic, we’ve gathered 25 great content distribution tools—for owned, earned and paid media strategies—that might be a good fit for your business."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Click through for details.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

When to Hide Content Behind Forms and When to Give Content Away - Nielsen Norman Group

When to Hide Content Behind Forms and When to Give Content Away - Nielsen Norman Group | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

This is a sensible rule of thumb. However, the primary drivers are your competitors and your product/market.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google Announces API for Browser-Based Content Distribution - Relevance

Google Announces API for Browser-Based Content Distribution - Relevance | The MarTech Digest | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

CYDigital/marteq.io's insight:

This is excellent, and it needs to be considered as a part of your ongoing MarTech experimentation ahead of the 2015 budgeting exercise. BTW: it removes the necessity to create an app to accomplish this task.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Ways to Get Into the Content Marketing 38% - CMI

10 Ways to Get Into the Content Marketing 38% - CMI | The MarTech Digest | Scoop.it

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

CYDigital/marteq.io's insight:

MIA: shaping your content by persona, repurposing your content. But it's not about the content: it's about the role content plays in your inbound and outbound strategies. 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Flipboard launches a full web version with design cues from Medium and Pinterest - VentureBeat

Flipboard launches a full web version with design cues from Medium and Pinterest - VentureBeat | The MarTech Digest | Scoop.it

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

CYDigital/marteq.io's insight:

FYI, and something to now seriously consider.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice

The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
Introducing a new tool / infographic to help marketers review and improve the best options for promoting content as part of their Content Marketing Strategy.


Receive a FREE daily summary of The Marketing Technology Alert

more...
Simon Ladurée's curator insight, December 4, 2014 6:02 AM

A good matrix for Content distribution

Enrico Maset's curator insight, December 5, 2014 5:05 AM

Nice infographic on Content Distribution

Scooped by CYDigital/marteq.io
Scoop.it!

Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic

Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it
Content Promotion Strategy Decision Tree


˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄

 

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Anatomy of A Compelling And Shareable Content (Infographic) - Digital Marketing Philippines

The Anatomy of A Compelling And Shareable Content (Infographic) - Digital Marketing Philippines | The MarTech Digest | Scoop.it
Check-out the anatomy of a compelling and shareable content. Discover the 5 most important points that you should focus on.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Infographic: 10 platforms that will get your content discovered - The Hub

Infographic: 10 platforms that will get your content discovered - The Hub | The MarTech Digest | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Killer Platforms For B2B Content Distribution - Contently

Killer Platforms For B2B Content Distribution - Contently | The MarTech Digest | Scoop.it

Basic/ Digest...


There are three valuable content distribution opportunities for content marketers on LinkedIn:

-- >  Sponsored Updates, which can be targeted based on a user’s exact job title and employer

-- >  Groups (such as the content marketing group)

-- >  Publishing, as LinkedIn now allows users to publish posts directly onto the platform

 

Inbound.org and GrowthHackers.com

If your B2B team is looking to reach user-acquisition and customer-acquisition specialists, be sure to promote your content in these two small, mighty, and highly-engaged communities.

 

Reddit Marketing, Y Combinator’s HackerNews, and Quibb

These platforms curate compelling, business-focused content for the entrepreneurially minded.

 

Content recommendation platforms

You’ve probably seen the “related links” widgets on the bottom of sites like Slate, Forbes, Investopedia, and Business Insider. These links are actually pay-per-click channels that are powered by companies like Outbrain, Taboola, nRelate, Disqus, and Gravity.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

And Twitter Lead Gen Cards, Stumbleupon, et al.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

10 Essential Content Distribution Tools - Business.com B2B Online Marketing Blog

10 Essential Content Distribution Tools - Business.com B2B Online Marketing Blog | The MarTech Digest | Scoop.it

Basic/ Condensed...


Here is a brief checklist to reference when you’re ready to distribute your perfectly crafted blog post to the masses (or at least to your audience).

1. AddThis

2. FeedBlitz

3. Hootsuite

4. Paid Social

5. MailChimp, AWeber, Constant Contact

6. Outbrain

7. StumbleUpon

8. Guest Blogs

9. Click to Tweet

10. GaggleAmp

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

Be careful with Guest Blogging (you know the SEO downside should you run wild). For paid social, please test Twitter's Card programs.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Promote your content with these 11 tools - Ragan | #TheMarketingTechAlert

Promote your content with these 11 tools - Ragan | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Digest...


1. Examiner

Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, and community members update it constantly.

2. Scoop.It

Scoop.It is a website that combines social media with a news reader/aggregator. Users are able to create topics on anything they are interested in and "scoop" articles to a news feed.

3. Sulia

Sulia is a website that prioritizes topics, and then aggregates stories into your news feed.

4. RebelMouse

Rebel Mouse is an interesting website with a lot of opportunity to become even better. Currently, the site allows you a lot of autonomy when posting articles, but the downside to that freedom is that the site's functionality can be finicky.

5. Bundlr

Bundlr is another aggregation site. What sets this website apart is its simple, clean design.

6. Prismatic

Prismatic is a content curation website with two basic functionalities: it is both an article aggregator and a content-sharing platform. Upon setting up your account, you are prompted to select topics you are interested in. The topics are broad, and sometimes even niche.

7. Kippt

Kippt is a great content curation tool that is simple in design and allows your connections to clearly see articles you've listed.

8. Spundge

Spundge has a clean look, but can be a bit complicated to use at first. After creating a notebook, you can write stories and save them to that notebook, or simply leave them as stories.

9. Allvoices

Allvoices is another publishing and curation platform that rewards trusted contributors for quality content.

10. BagTheWeb

BagTheWeb is a website that you can use to organize content. Users organize content into bags, and can make these bags public or private.

11. Paper. li

Paper.li is a content aggregation and curation platform. You can add articles and stories to your feed via two methods: You can import your social media news feeds directly to your paper, or you can place a bookmarklet on your browser's tool bar to add interesting articles to your paper when you come across them on the Internet.

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

Nothing stops you for collectively using all tools for a single post.

more...
Igor Tishkin's curator insight, July 11, 2014 3:10 AM

Классная подборка полезных сервисов для Content Curating. Что-то из этого я уже использую.

Rescooped by CYDigital/marteq.io from The MarTech Digest
Scoop.it!

Promote your content with these 11 tools - Ragan | #2014MarketingTools

Promote your content with these 11 tools - Ragan | #2014MarketingTools | The MarTech Digest | Scoop.it

Basic/ Digest...


1. Examiner

Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, and community members update it constantly.

2. Scoop.It

@Adam Nowlin is a website that combines social media with a news reader/aggregator. Users are able to create topics on anything they are interested in and "scoop" articles to a news feed.

3. Sulia

Sulia is a website that prioritizes topics, and then aggregates stories into your news feed.

4. RebelMouse

Rebel Mouse is an interesting website with a lot of opportunity to become even better. Currently, the site allows you a lot of autonomy when posting articles, but the downside to that freedom is that the site's functionality can be finicky.

5. Bundlr

Bundlr is another aggregation site. What sets this website apart is its simple, clean design.

6. Prismatic

Prismatic is a content curation website with two basic functionalities: it is both an article aggregator and a content-sharing platform. Upon setting up your account, you are prompted to select topics you are interested in. The topics are broad, and sometimes even niche.

7. Kippt

Kippt is a great content curation tool that is simple in design and allows your connections to clearly see articles you've listed.

8. Spundge

Spundge has a clean look, but can be a bit complicated to use at first. After creating a notebook, you can write stories and save them to that notebook, or simply leave them as stories.

9. Allvoices

Allvoices is another publishing and curation platform that rewards trusted contributors for quality content.

10. BagTheWeb

BagTheWeb is a website that you can use to organize content. Users organize content into bags, and can make these bags public or private.

11. Paper. li

Paper.li is a content aggregation and curation platform. You can add articles and stories to your feed via two methods: You can import your social media news feeds directly to your paper, or you can place a bookmarklet on your browser's tool bar to add interesting articles to your paper when you come across them on the Internet.

 

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


more...
CYDigital/marteq.io's curator insight, April 29, 2014 6:45 PM

Nothing stops you for collectively using all tools for a single post.

Igor Tishkin's curator insight, July 11, 2014 3:10 AM

Классная подборка полезных сервисов для Content Curating. Что-то из этого я уже использую.

Scooped by CYDigital/marteq.io
Scoop.it!

Enabling Two Speeds of Modern Marketing - Gartner | #TheMarketingTechAlert

Enabling Two Speeds of Modern Marketing - Gartner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


Content publishing is now faster, more frequent, involves a broader set of non-expert contributors and often curation of third-party content. These new realities upend traditional content authoring and publishing workflows.

 

In the face of this new pace and rhythm, executed by a broader set of “casual” authors, traditional WCM-style workflow often looks downright rigid, wonky and poky.

 

That’s why content marketers are rising up, demanding lighter-weight, more extensible and flexible tools that deal with the new realities of expanded content types and sources, diverse publishing endpoints and a broader community of non-technical content contributors.

 

Oracle’s acquisition of Compendium last year was a bet on the necessity of modern content marketing workflow to feed the beast of multichannel engagement.

____________________________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

This is a fascinating potential trend to watch as Compendium is built into Oracle's Cloud, and shows how MRM could meld with MAS.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Device Fragmentation -- The Death of Web Design? - ClickZ | #TheMarketingTechAlert

Device Fragmentation -- The Death of Web Design? - ClickZ | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months.


Advanced/ Digest...


-- >  In 2014, brands will have to start focusing on APIs instead of new Web formats to deliver their content to a more fragmented audience, among more fragmented platforms. It is going to be the year when we wear little computers on our wrist or screens in front of our eyes, and surf the Web from our connected refrigerator. If we look at the ways consumers connect with content on mobile devices today, most of that content is already consumed through apps (which are powered by APIs). We are already starting to see this more and more on the Web, as Google and Bing support Schema.org.

 

-- >  We will see an increase in the exchange of data from publishers into custom apps. I am sure you agree there will never be a user-friendly browser on a smartwatch or Google Glass; the hardware is not set up for it. This means that in order to stay connected to consumers, marketers must be able to push their content into those devices through other "pipes" such as custom apps.

 

-- >  The implications and changes for search/online marketers will be drastic. With content being consumed on smaller screens and through other methods (read out loud, decision logic, etc.) changes in the traditional means of online advertising will be massive. If you have a tiny five-line screen (Google Glass) that shows one position per page of search results, the way search optimization and SEO is being done will change dramatically.

 

___________________________________

FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

CYDigital/marteq.io's insight:

We've already talked about how visual is replacing the written word. Now consider the dramatically changing output device. As a B2B marketer, you need to be able to modify the same piece of content for distribution over a diverse output device landscape. But how?...

more...
Janice Krako's curator insight, January 28, 2014 3:32 PM

Increasingly the public is using less computers &more devices.  Are you ready?

Scooped by CYDigital/marteq.io
Scoop.it!

Content Marketing Is The New Sales - Prospecteer | #TheMarketingAutomationAlert

Content Marketing Is The New Sales - Prospecteer | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Intermediate/ Condensed...


A Successful Approach to Content Selling...


Bridge the gap between marketing and sales once and for all. Spending a great amount of effort and resources in developing content assets, such as WhitePapers, Infographics, Videos, etc. will bring little to no value to the final outcome if distributed at the wrong time.

 

Adjust content assets according to different sales situations. Marketers and sales enablement professionals should constantly analyze and adjust content assets, guided by various factors.

 

Optimize ease of access to content. Provide your teams with the right marketing automation platforms to ensure that both teams can have access to any piece of content available. Time is valuable; sometimes even small details, such as a delayed response, might have a long-term outcome on the prospect’s final decision.

 

__________________________________

NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


CYDigital/marteq.io's insight:

Intuitive JIT sales support via CRM is still elusive, and some enterprising company will find a way to get this done so that there is no stumbling/bumbling.

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert

The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Introduction...


Marketers are slaving over content today, but almost no one sees that content.

 

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough.

 

So what else can you do? Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?

 

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


CYDigital/marteq.io's insight:

Yes, 22 paid media opportunities clearly outlined. Bookmark this one, as there are too many to scoop for you. Excellent work.

more...
No comment yet.