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How to Turn Research Into 27+ Content Pieces [Case Study] - CMI

How to Turn Research Into 27+ Content Pieces [Case Study] - CMI | The MarTech Digest | Scoop.it
From the single study, multiple pieces of content have been created, including:

1 report
1 infographic (multiple versions)
10 social-sharing visuals (breakouts from infographic)
2 blog posts
1 webinar
12 banners
It’s a rising-tide approach — leveraging the data into multiple formats lifts not only the findings of the study on interactive content but executes a multi-pronged content marketing strategy.
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Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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The 23 Best Content Ideation Tools - Webbiquity

The 23 Best Content Ideation Tools - Webbiquity | The MarTech Digest | Scoop.it

1) Evernote
2) Jump Start
3) Scoop.it
4) AllTop
5) Bottlenose
6) Wunderlist
7) Techmeme
8) Xmind
9) Quora
10) Google+ Communities
11) Google News Search
12) NewsWhip Spike
13) SimpleMind
14) Popurls
15) TrendSpottr
16) Content Idea Generator
17) Blog Topic Generator
18) BigDig
19) Tweak Your Biz Title Generator
20) ContentIdeator
21) FaqFox
22) ShortForm.tv
23) Inbound Now Blog Title Idea Generator

CYDigital/marteq.io's insight:

CT for links and details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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[FREE] The First (Ever) Research to Look at B2B Marketers' Opinions on Ideas and Ideation - Kapost

[FREE] The First (Ever) Research to Look at B2B Marketers' Opinions on Ideas and Ideation - Kapost | The MarTech Digest | Scoop.it
This report includes thoughts on ideation from Erin Provey, Service Director at SiriusDecisions, and new research insights, including:


DEMAND FOR IDEAS: 99% of marketers report needing a consistent pipeline of fresh ideas for content production, but only half of marketers (51%) report having enough ideas to be successful.
DISCREPANCY AMONG TEAMS: 80% of marketing execs feel they have enough ideas to be successful, but only 52% of marketing managers feel the same way.
IDEATION PROCESS: 1 in 3 marketers say they do a good job using internal resources for coming up with new ideas, but 2 in 3 marketers want a better process.
CYDigital/marteq.io's insight:

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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How to Never Run Out of Content Marketing Ideas Using AHREFS.com - KISSmetrics

How to Never Run Out of Content Marketing Ideas Using AHREFS.com - KISSmetrics | The MarTech Digest | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

CYDigital/marteq.io's insight:

Add this tool to your content discovery toolbox. The free version gives you more than a handful of links to pursue.

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New Data: What Types of Content Perform Best on Social Media? - HubSpot

New Data: What Types of Content Perform Best on Social Media? - HubSpot | The MarTech Digest | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert

CYDigital/marteq.io's insight:

And be sure your titles reflect the direction of the post.

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9 Tools to Help You Come Up With Content Ideas - Search Engine Watch | #TheMarketingTechAlert

9 Tools to Help You Come Up With Content Ideas - Search Engine Watch | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.


Intermediate/ Summarized...


-- >  Google's Keyword Planner

-- >  Quora

-- >  Google Trends

-- >  Google Webmaster Tools

-- >  Delicious

-- >  Scoop.it

-- >  If you sometimes have great ideas and then forget them or wish you had a better organization to track inspiration from various sources, try Evernote.

-- >  If content development is a team effort at your company, check out Trello

-- >  If your primary goal is more traffic to your site, InboundWriter is a tool worth considering.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

CYDigital/marteq.io's insight:

More useful tools. The article describes each tool in details, but I suspect you already have a backgrounder.

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9 Tools to Help You Come Up With Content Ideas - Search Engine Watch | #TheMarketingTechAlert

9 Tools to Help You Come Up With Content Ideas - Search Engine Watch | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.


Intermediate/ Summarized...


-- >  Google's Keyword Planner

-- >  Quora

-- >  Google Trends

-- >  Google Webmaster Tools

-- >  Delicious

-- >  Scoop.it

-- >  If you sometimes have great ideas and then forget them or wish you had a better organization to track inspiration from various sources, try Evernote.

-- >  If content development is a team effort at your company, check out Trello

-- >  If your primary goal is more traffic to your site, InboundWriter is a tool worth considering.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

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CYDigital/marteq.io's curator insight, January 21, 2014 8:23 PM

More useful tools. The article describes each tool in details, but I suspect you already have a backgrounder.

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10 ways to create a great content campaign

10 ways to create a great content campaign | The MarTech Digest | Scoop.it

We strive to deliver all types of marketing automation-related content to you: from the basic to the complex to the thought-provoking.  Here’s a basic approach to content ideation, and we strongly rely on #9…

 

Here's some steps I would take for content ideation and planning:

1. Keyword research tools lack the creativity you need for great content

Let's start with a common misconception I’ve found is that many people just assume that content strategy is just keyword research. It's not! Keyword research lacks the creativity that you really need for outstanding content.

2. Talk to your team/clients

3. What types of content can fit into your content initiative?

Why not think of additional ways you can use this content and share with different audiences – for example:

  • Blog posts/articles.
  • HTML5 interactive content.
  • Kinetic typography videos.
  • Socially targeted infograms.
  • etc…

4. Analytics: find the content that resonates

This is the most obvious one by far, but it’s surprising how many people generate new content, without really paying attention to what your audience likes and really resonates with them.

5. Focus on making just one reader happy

Pay particular attention to the individual and less common answers. This might sound like an odd piece of advice – but rather than trying to please everyone (which you rarely can!), I often find that some of best previous posts have actually been largely driven by email responses to client questions.

6. Do, Know, Go

I wrote up this process recently - but it’s a very simple way of looking to ensure that you are giving readers what they want - so that they can find you through search.

7. Set clear timescales and goals on brainstorming

You don’t even have to brainstorm together as a team - that helps, but if you can’t all get to be in a room at the same time - that’s not an excuse.

8. Use Tools

Brainstorm ideas and manage content processes by using tools such as:

  1. Trello - managing and collaborating brainstorms with teams.
  2. Basecamp - for sharing ideas as a team.
  3. Google Drive - collaborating and adding comments to ideation documents.
  4. UberSuggest - generating different keyword ideas around content.
  5. WordTracker Questions Tool - find common questions you can answer.

9. Use your brain

Sometimes it’s easy to forget that despite the above, it is your best tool.

10. Find popular content ideas via social media

I often find that the best ideas are trigged by simliar ideas which you've seen work well in the past.

So think of what content you've seen shared recently on social sites.

Spend time searching for top content on:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Tweetmeme
  • StumbleUpon
  • Reddit
  • Relevant blogs
  • Niche social media sites


CYDigital/marteq.io's insight:


  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).


  • If you like this scoop, PLEASE share by using the links below.


  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us


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