The MarTech Digest
545.3K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital
Scoop.it!

Content Intelligence Explained in Five Minutes [Infographic] - Curata

Content Intelligence Explained in Five Minutes [Infographic] - Curata | The MarTech Digest | Scoop.it
Content intelligence is the hottest buzzword in content marketing technology. Find out what it means with this overview and at-a-glance infographic.
CYDigital's insight:

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital
Scoop.it!

Content Intelligence: The New Frontier of Content Marketing Technology

Content Intelligence: The New Frontier of Content Marketing Technology | The MarTech Digest | Scoop.it
Content intelligence may draw on artificial intelligence and big data, but it is neither of those two things. It’s the systems and software that transforms data into actionable insights for content strategy and tactics. Content intelligence means having the full context of an individual piece of content. Not only that—but the whole corpus of content, to make better decisions about anything pertaining to the content in question.

Forrester analyst Ryan Skinner defines content intelligence as “technology that helps content understand itself—what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”

So what does having the full context of a piece of content mean? It’s understanding what the content is, what it’s related to, how it’s performed in the past, and how related content has performed in the past. This includes understanding how competitor content may have performed as part of the broader context it sits in. As well as other content it’s competing with in search engine optimization and search engine results pages.

Content intelligence means understanding everything there is to know about a piece of content. And to the extent that the past can help predict the future, using that comprehensive understanding to guide decision making for that piece of content. It doesn’t necessarily have to include the automation and execution of those decisions.
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.