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Why do you need a content marketing platform? - ClickZ

Why do you need a content marketing platform? - ClickZ | The MarTech Digest | Scoop.it
Practical benefits of a content marketing platform

1. Efficiency
2. Team collaboration
3. Measuring impact


Factors to consider before investing in a content marketing platform
--Time: As with any new tool, the initial period requires an additional dedication to it. 
--Training: It’s not just about dedicating your time, but also learning the best ways to use the platform. 
--Budget: Every team has a different budget for content marketing and that’s a key factor to keep in mind when researching for the right solution.
CYDigital's insight:

Why do you need a content marketing platform? - ClickZ

 

Image from Curata: www.curata.com 

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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[FREE] The Forrester Wave™: Content Marketing Platforms, Q2 2017 - Sprinklr

[FREE] The Forrester Wave™: Content Marketing Platforms, Q2 2017 - Sprinklr | The MarTech Digest | Scoop.it
The report, which evaluates nine CMP providers based on 37 criteria, notes that, “Sprinklr dives into the CMP space with breakaway technology and vision.” It also states that Sprinklr’s workflow builder technology is “unique in this field for flexibility and visual simplicity, extremely customizable preview options, and rich application of social data from paid and unpaid posts to many parts of the content life cycle.”Sprinklr has built out its content solution to help brands reach the right audiences, at the right time, with the right content – and we’re honored to be recognized as a Leader by Forrester.The report provides a detailed overview of the industry as a whole, and covers the top content marketing solutions available today. Download it today to learn more about Sprinklr and the CMP industry.
CYDigital's insight:

Yeah you want this.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Choose the Right Content Marketing Software - Convince & Convert

How to Choose the Right Content Marketing Software - Convince & Convert | The MarTech Digest | Scoop.it
This is one of those tricky situations where you have to call a spade a spade. There are a number of established software vendors (think Newscred or Kapost) that are considered to be “content marketing platforms.” The similarity among all these vendors is their strength in the first pillar: creation.

While they all tackle a portion of the first pillar, they certainly don’t handle all of content marketing. They certainly don’t also include marketing automation functionality, social media management, SEO software, experience management, deep analytics and insights, and so on and so on… it’s simply impossible for one solution or platform to do it all.

Modern marketers like you will want to choose vendors and solutions that are best-in-class for their respective function, rather than buying into false hopes of all-in-one suites. With integration solutions like Zapier and Cloud Elements, the connectivity of marketing software vendors just keeps getting tighter, and in a sense commoditizing the notion of “a suite.” Tightly integrating solutions is the only way marketers will meet the demands and best practices of an effective content marketing strategy.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

It's the usual when it comes to selecting the right solution: all in one or best of breed. And we love Zapier, but it doesn't solve all problems.

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Introducing the Forrester Wave for Content Marketing Platforms - Forrester

Introducing the Forrester Wave for Content Marketing Platforms - Forrester | The MarTech Digest | Scoop.it
Content marketing platforms are solutions that help marketing teams collaborate on a content strategy, orchestrate the numerous, concurrent streams of activity by content creators, curators, and distributors inside and outside of the company, and optimize downstream cross-channel distribution to key audiences.
CYDigital's insight:

And you can pick up a complimentary copy for Percolate:

https://learn.percolate.com/forrester-wave-content-marketing-platforms-cmp-q2-2015-report/ 

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What Is Content Marketing Software? | SiriusDecisions Blog

What Is Content Marketing Software? | SiriusDecisions Blog | The MarTech Digest | Scoop.it
Content marketing software helps to define and manage the user’s end-to-end content process – or some part of it. It is used to create, store, manage and distribute content, and/or measure content effectiveness.


Basic/ Summarized...


Basic:

Collaboration and content creation;

Calendaring;

Workflows and resource assignment;

User permissions;

Asset storage.

 

Advanced:

Push and distribute;

Automatic retirement;

Reporting and analytics;

Buyer-centric delivery. This includes the ability to leverage Web analytics to match buyer profiles to guide relevant content delivery.

 

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CYDigital's insight:

Word to the marketing wise: no B2B marketing app is an island.

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5 Signs You’re Ready to Adopt a Content Marketing Platform | Kapost Content Marketeer | #TheMarketingTechAlert

5 Signs You’re Ready to Adopt a Content Marketing Platform | Kapost Content Marketeer | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Digest...


If these five signs hit home, you’re ready for content marketing software.

Sign #1. Complex Workflows

Process is one of those potentially frustrating, but insanely important things that enterprise marketers deal with on a daily basis. You might hate it. You might geek out over it. But either way, process makes for more effective—meaning higher conversion rates and saving $12,000 per acquisition—content marketing.

 

Sign #2. Extensive Brand Guidelines

If you’re working in a regulated industry, you probably have a lot of legal guidelines you need to follow for each piece of content you produce. And regardless of industry, you should have a style guide to ensure consistency across content assets.

 

Sign #3. Vast Network of Contributors

If you have a lot of people involved in the content creation and approval process, then it’s worth looking into software to help manage these contributors and their individual tasks or deadlines. Usually, there’s someone who “owns” content in an organization.

 

Sign #4. Content Drives Critical Objectives

You know that marketing teams are responsible for meeting lead, opportunity, and revenue goals. Well, your content marketing team should be held accountable for those exact same goals. If they’re not, then how will you truly know that content is doing it’s job—driving revenue for your organization?

 

Sign #5. Content Variety and Scale

So if your organization is focused on producing some combination of videos, blogs, webinars, presentations, eBooks, interactive content, infographics, emails, social updates, etc., then you should take a look at software. Not only does it help you manage multiple content types and campaigns, but it also publishes content to your distribution channels (blog, CRM, marketing automation, Facebook, Twitter, SlideShare, YouTube, etc.) and pulls metrics from each.

 

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FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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CYDigital's insight:

I'll bet that you're staring at least 2 of the 5 signs. How much longer will it take for you to face the other 3? That answer guides you on when you should adopt a platform - 6 months of ramp up.

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