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Content Marketing Tools Are Becoming More Diversified - eMarketer

Content Marketing Tools Are Becoming More Diversified - eMarketer | The MarTech Digest |
Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution.

With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts are becoming more diversified, according to data from the Content Marketing Institute (CMI).

The study indicated more than three-quarters of content marketers in North America, including B2B, B2C and nonprofit marketers, rely on email marketing technology. But they’re also implementing other tools to help them manage and distribute content.

Marketing automation software, for example, has been gaining traction among marketers, and according to the CMI survey, 42% of respondents use it for their campaigns.
CYDigital/'s insight:

You mean...the stack? Right?


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Build Your Content Marketing Stack - Practical Ecommerce

Build Your Content Marketing Stack - Practical Ecommerce | The MarTech Digest |
Content Research

Content Creation

Publication and Distribution

Content Optimization

Content Promotion

Measurement and Analysis
CYDigital/'s insight:

CT for the corresponding tools to each category. And you thought just sitting down and writing a blog post was all that was necessary.


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