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The Content Marketing Stack [Infographic] - B2B Infographics

The Content Marketing Stack [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it

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A whirlygig tour of content marketing software - Chief Marketing Technologist

A whirlygig tour of content marketing software - Chief Marketing Technologist | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

Guest post, but it's a good start towards the revision of the MarTech landscape for 2015 (which may have to done in portrait layout just to fit everything in).

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The $100M quarter: why deals are flowing into content marketing - VentureBeat | #TheMarketingTechAlert

The $100M quarter: why deals are flowing into content marketing - VentureBeat | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
The rising tide certainly makes all boats rise, but my fear is that not all of today’s boats are “ocean-ready.”


Intermediate/ Digest...


Since the beginning of the year we’ve watched more than $100 million in VC-backed deals flood this space. NewsCred ($25M), Percolate ($24M), Sharethrough ($17M), Mashable ($13M), BusinessInsider ($12M), Contently ($9M), TripleLift ($4M), and even Flipboard buying Zite ($60M over time), just to name a few.

 

Yet the latest LUMAscape for content marketing is already full, with hundreds of companies all tackling the same problems. Something is not right with this picture. Two years ago, content marketing was not even a “thing.”

 

With these market realities, we’re facing new challenges: the content marketing category is over-saturated. Today, from where we sit, there are simply too many companies fighting for different parts of the content marketing stack (workflow, creation, curation, publishing, analytics), and it’s unsustainable for many reasons.

 

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CYDigital/marteq.io's insight:

Content marketing is by definition limited to only content, thus we're getting to the point of building better mousetraps. On the other hand, marketing technology is almost limitless at this point.

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Antone Media's curator insight, September 1, 2014 12:32 PM

Is Content Marketing In Today?  Are new #ContentMarketing #Startups going to get a boost with #VCFunding?