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The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” | MarketingExperiments

The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” | MarketingExperiments | The MarTech Digest | Scoop.it
CYDigital's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The 10 Types of Content That Work Best for SEO - Moz

The 10 Types of Content That Work Best for SEO - Moz | The MarTech Digest | Scoop.it
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
CYDigital's insight:

Just in time for your planning. Use this as your screen skin.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group

9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Traffic-Boosting SEO Fundamentals For Content Marketing - Forbes

Traffic-Boosting SEO Fundamentals For Content Marketing - Forbes | The MarTech Digest | Scoop.it
Thinking about using content marketing for your business? Not sure were to start with SEO? Check out 15 ways to grow your business and get it at the top of Google rankings.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

The word is....DEFINITIVE!!! 


This one is a keeper.

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The 8 Most Common Content Optimization Mistakes We Saw In 2014 - Marketing Land

The 8 Most Common Content Optimization Mistakes We Saw In 2014 - Marketing Land | The MarTech Digest | Scoop.it

Digest...


In an effort to minimize the number of marketers making common SEO mistakes, I want to share the eight most common content optimization mistakes we saw this year:

1. Duplicate Content

2. Bad Backlinks

3. Keyword Cannibalization & Over Optimization

4. Image Optimization

6.Low-Quality, Poor Content

7. Keyword Misfocus

8. Indexability Issues

 

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CYDigital's insight:

For details, please click through. All preventable, and as a manager, you'll want to keep an eye on all eight areas to prevent occurrence.

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Eric Webb | Marketing Executives Network Group's curator insight, 16 December 2014, 23:56

Love this list of content mistakes in 2014