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What You Need To Know About Content Personalization (And The Technology Behind It) - Marketing Insider Group

What You Need To Know About Content Personalization (And The Technology Behind It) - Marketing Insider Group | The MarTech Digest | Scoop.it
“Insertion Based” Personalization
The first level of personalization is “insertion based” content. The most common examples are personal salutations in emails and references to time (i.e. “Good morning”) or weather on websites and landing pages, based on a visitor’s geographic information.

Segmentation Personalization
Another type of personalization is segmentation-specific content. Your target audience is divided into clusters based on demographic or firmographic attributes and qualities, then you deliver tailored content that is most appropriate and relevant to those segments.

Real Time Personalization
The ultimate type of personalization is all about true 1:1, real-time content based on each individual’s behavioral history, past engagement and interests. This level of personalization should be machine learning driven, so that your content personalization efforts, whether that’s your web, email or mobile experience, can get smarter and more sophisticated over time as more data is collected.
CYDigital's insight:

Wonderful!

 

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Boomtrain and Marketo team up to help more companies personalize content - VentureBeat

Boomtrain and Marketo team up to help more companies personalize content - VentureBeat | The MarTech Digest | Scoop.it
The marketing tech platforms Boomtrain and Marketo are forming an integration that will allow companies to better personalize content for web consumers.

Marketo already captures lots of customer data while hosting website and email marketing campaigns. Boomtrain can use elements of that data to predict the best piece of content to next show specific consumers.

For customers that use both Marketo and Boomtrain, the targeted content can be delivered via email or on-website campaigns managed through the Marketo platform.

Boomtrain now becomes available through the Marketo LaunchPoint partner marketplace.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

For all personalization apps in Launchpoint: http://launchpoint.marketo.com/home/SearchForm?Search=personalization&action_doSearch=Search


But personalized content? Outstanding!

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The Marketer's Guide to Getting Started With Content Personalization - HubSpot | #TheMarketingAutomationAlert

The Marketer's Guide to Getting Started With Content Personalization - HubSpot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Learn how to integrate personalization into every part of your marketing.


Outlined...


There are four major considerations for planning and mapping a personalized inbound marketing experience:

 

1) Channel-Based Personalization

  • On-Page
  • Social Media
  • Email
  • Mobile

2) Persona-Based Personalization: Attributes and Behaviors

3) Buyer Journey

4) Device

CYDigital's insight:

I got excited for a second, thinking that this was about dynamically generated personalized content. Ahhh, not to be. Regardless, there's value in the above outline and the article.


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