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2 Powerful Ways to Grow Your List Without Bribes (via Duct Tape Marketing)

2 Powerful Ways to Grow Your List Without Bribes (via Duct Tape Marketing) | The MarTech Digest | Scoop.it
Many email marketers are offering free ebooks and newsletters as an opt-in bribe in return to email addresses. Though there is nothing wrong with offering such bribes, there are many other ways to grow your list massively.

Content library: For creating a premium content library, you don’t need to create the content from scratch. If you’ve already written and published epic blog posts, all you need to do is to repurpose them to a premium content library and encourage sign ups in order to access it.

Content upgrade: Unlike the usual opt-in giveaways, content upgrade provides exactly what a user need at the moment, because they are created specifically for each blog post. As the resource you offer is highly-targeted, it skyrockets the sign up rate.
CYDigital's insight:

We've used content libraries for years, and they are tremendous especially if you present it as a personalized URL. CT for more on content upgrades.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Top 4 Content Promotion Mistakes - And How to Avoid Them - Socialbakers

The Top 4 Content Promotion Mistakes - And How to Avoid Them - Socialbakers | The MarTech Digest | Scoop.it
Read the article: The Top 4 Content Promotion Mistakes - And How to Avoid Them | Written by social media specialists from Socialbakers.
CYDigital's insight:

Esp. #3.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Essential Content Promotion Checklist - Spokal

The Essential Content Promotion Checklist - Spokal | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital's insight:

And "Essential" it is! Superb!

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Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic

Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it
Content Promotion Strategy Decision Tree


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