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The Anatomy of A Compelling And Shareable Content (Infographic) - Digital Marketing Philippines

The Anatomy of A Compelling And Shareable Content (Infographic) - Digital Marketing Philippines | The MarTech Digest | Scoop.it
Check-out the anatomy of a compelling and shareable content. Discover the 5 most important points that you should focus on.


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How to Encourage Fans to Create and Share Visual Content | Social Media Examiner | #TheMarketingTechAlert

How to Encourage Fans to Create and Share Visual Content | Social Media Examiner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Basic/ Condensed...


There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go. Smart businesses are capitalizing on that and encouraging fans to create visual content about their brand and share it across social networks.

 

When you experience something thrilling, it’s natural to want to share it immediately with friends and family. Smartphones and mobile apps mean just about everyone has a camera at all times. You can snap, edit and share a picture in less than a minute.

 

Your company can encourage sharing experiences by providing the means (free Wi-Fi), modeling the behavior (taking group photos, suggesting people tag themselves or post to your page) and rewarding participation (sharing and crediting your customers’ photos).

 

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CYDigital/marteq.io's insight:

It's probably something that could be accomplished at a trade show or event, if facilitated (and that's the key word: facilitation).

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How to Get People to Share Your Content | Reputation Capital | #TheMarketingAutomationAlert

How to Get People to Share Your Content | Reputation Capital | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
A rundown of the best advice on how to get people to share your content.


Digest...


So, how do you optimize your content to encourage people to share it? Fortunately, plenty of Web experts have tackled the question of how to get people to share your content. Rather than reinvent the wheel, I’ll summarize their key points here.

 

Put Social-Sharing Buttons on Your Blog

 

Add an Awesome Image to Each Blog Post

This is a huge challenge in a time when most are content to grab a shot off a stock photo site. Still, it’s considered settled law among Web experts that almost any relevant image will improve readers’ perception of the piece and encourage them to share it.

 

Craft a Catchy Headline

An attention-grabbing headline taps answers the questions your target readers want to know. It touches on their grandest hopes and darkest fears.

 

Add Powerful Meta Data

You can tap your inner geek with content meta data — tags, headlines and descriptions that are tailored to specific social media platforms. Adding this data to your content is a non-trivial technical chore. You’ll have to format your CMS to allow for each social media platform, and you’ll have to train all your users on how to use the fields. One option to consider: Add social optimization features only for specific platforms you want to target. If most of your fans hang out on Twitter, then optimize for them.

 

Time Publication for Maximum Impact

 

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CYDigital/marteq.io's insight:

The more I read the how to articles, the more I realize that it's about basics.

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Seven Tools for Finding Great Content to Share - Profs | #TheMarketingAutomationAlert

Seven Tools for Finding Great Content to Share - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...


Synopsis...


1. Scoop.it
Scoop.it is a tool for finding and curating content. If you join Scoop.it, you create boards around specific topics, and on those boards you add links to content you find relevant to those topics.

2. PostPlanner

PostPlanner is an app specifically designed for managing content on Facebook. One really interesting aspect to PostPlanner is the content discovery engine. You enter keywords that are relevant to your industry, and PostPlanner displays recent content that you can sort by popularity (i.e., with the most shares/likes).

3. Swayy

Swayy is a tool just launched this year and has a lot of promise. You specify the categories of content you are interested in, and Swayy will pick out the most relevant content based on its popularity among your fans and followers.

4. Feedly

Blogs are a great source of good content, but going to blogs each day to find content is time-consuming, and adding more email to our inbox is not always a good idea! Feedly allows you to subscribe to blogs and view the latest blog posts within the application.

5. Topsy

Topsy is a powerful social search engine that is great for finding popular content.

You search based on keywords, and you apply filters, for example, to display only tweets.

6. Storify

Storify (acquired by Livefyre) lets you collect media from across the Web, compile that information within a story, and then make it available to anyone on Storify. You can also embed that story on your website or Facebook page.

7. Newsle

Newsle discovers when your network connections, or people you are interested in tracking, are mentioned in the news.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

CYDigital/marteq.io's insight:

Hands down: Scoop.it. You're reading this as a result of Scoop.it. And there so much more to Scoop.it than what is presented in this post.

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