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[Report] The Content Marketing Software Landscape, by Altimeter Group

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CYDigital's insight:

Excellent report! The notion regarding the content marketing stack was derived from this report.

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Say Hello to the Content Marketing Stack - Rebecca Lieb

Say Hello to the Content Marketing Stack - Rebecca Lieb | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching up to do if it’s to become a player in this space.)

 

There are many factors driving this latest phase in content marketing evolution, not the least of which is a tangled and complex content marketing vendor landscape. There are well in excess of 110 content marketing tools on the market today, with more appearing all the time. Most are point solutions.

 

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CYDigital's insight:

Very thoughtful, logical, inevitable. Makes tremendous sense. Should this come to pass, I'd be curious to see if vendor offerings become major players on the platform exchanges, or if they are acquired into the platform.

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