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How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates - Invesp

How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates - Invesp | The MarTech Digest | Scoop.it
Selective attention is our coping mechanism to process the information around us. This ability to focus keeps us alive and smartly productive.

When scanning websites for information, visitors have an aim. With a goal in mind, they don’t pay attention to all elements on page, they rather focus on the useful elements for the task, so the brain can process just useful information.

Here are a few ways you can increase conversion rates by helping visitors focus on the right elements on page.

1. Conduct Usability Studies
2. Focus on Visitors’ Goals
3. Declutter and Use White Space
4. Be Careful with Banners and Right Column Content
5. Use Functional Animation
6. Use Visual Hierarchy
7. Use Pop-Ups and Modal Windows
CYDigital/marteq.io's insight:

How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates - Invesp

 

Excellent guidance! The how's when you click through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Top 70+ Ecommerce Conversion Rate Optimization Tools - dexter.agency

Top 70+ Ecommerce Conversion Rate Optimization Tools - dexter.agency | The MarTech Digest | Scoop.it
We love getting into the nitty gritty of conversion rate optimization here at dexter.agency whether that’s reading research reports, discovering new techniques or playing around with the latest tools. We searched high and low for tools to cover everything you need to do along the conversion research and testing process. This list contains ove
CYDigital/marteq.io's insight:

Please click through for the complete list, which is well done.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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18 Top A/B Testing Tools Reviewed by CRO Experts - CXL

18 Top A/B Testing Tools Reviewed by CRO Experts - CXL | The MarTech Digest | Scoop.it
AB Tasty
Adobe Target
Apptimize
ChangeAgain.me
Conductrics
Convert
Dynamic Yield
Google Optimize
Kameleoon
Maxymiser
Monetate
Omniconvert
Optimizely
Qubit
Sentient Ascend
SiteGainer
SiteSpect
VWO
CYDigital/marteq.io's insight:

Each one reviewed in details. Click through for the reviews.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
Optimizing for higher B2B website conversion rates doesn't have to be complicated. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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Free Report: 2017 State of the Conversion Optimization Industry - CXL

Free Report:  2017 State of the Conversion Optimization Industry - CXL | The MarTech Digest | Scoop.it
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Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor

CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor | The MarTech Digest | Scoop.it
The metric you may not have heard of is click to open rate (CTOR) which essentially measures the effectiveness of the content of your email. It is calculated by the number of unique clicks divided by the number of unique opens.

Using our ongoing example 100 clicks / 180 opens (multiplied by 100 for a percent) = 55%. As with all other email metrics, this can fluctuate based on how awesome your content is. A good CTOR will vary between 20 – 30%.
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How to Get Consistent Results From Your CRO Efforts - SplitBase

How to Get Consistent Results From Your CRO Efforts - SplitBase | The MarTech Digest | Scoop.it
As I mentioned earlier, A/B testing can be a game-changer if you have well-thought-out, strategic hypotheses for what you want to test.

But how do you know what to test? How do you come up with a high-quality hypothesis?

This is where I want to show you a 10,000ft view of our own methodology. We call it the Testing Trifecta.
CYDigital/marteq.io's insight:

A smart framework.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good

Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good | The MarTech Digest | Scoop.it
Whether or not it’s doing its job of transforming more strangers into loyal customers. It’s not always easy to tell, though. It’s tough to know whether or not that’s actually happening.

Heatmaps, scrollmaps, and clickmaps can help. Using them together can tell you exactly what people are doing on your website. So you can see – plain as day – if your landing page is pulling its own weight (or not).

They’ll tell you where people are looking. Whether they’re reading or not. And how interested they potentially are in what you have to offer.
CYDigital/marteq.io's insight:

A nice primer.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot | The MarTech Digest | Scoop.it
1) In the Travel Industry, Keep Language Positive

2) Don't Disgust in Business Consulting

3) Fear mongering doesn't lead to more conversions (most of the time)

4) Shoot for Short and Sweet Business Services Pages

5) Spread the Joy of Higher Education

6) Trust Words Work in Some Industries ... But Not Others

7) Keep Copy Concise in Credit & Lending

8) Avoid buzzwords in Business Consulting

9) Joy Isn't Always a Conversion Booster
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RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring - Kissmetrics

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring - Kissmetrics | The MarTech Digest | Scoop.it
Micro-conversions occur at every single step from when someone hits your site. Those ‘user flows’ are critical to eventually, one day, turning into paying customers (assuming they had a good experience, first).

Then once they do come back, micro-conversions could mean the difference between a larger number of visitors turning into customers because of video views, progress bars, and more. Or it could mean the difference between a greater of number people abandoning your checkout process because you don’t allow guest checkouts.

The only way to know for sure, is to switch your focus away from conversion rates (initially) and instead spend more time helping customers complete the “task” that brought them to your site in the first place.
CYDigital/marteq.io's insight:

Summed up: you need to look at every step of the workflow to find the bottleneck blocking the big conversion.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Get Organizational Buy-in for Conversion Optimization - conversionXL

How to Get Organizational Buy-in for Conversion Optimization - conversionXL | The MarTech Digest | Scoop.it
1. Emphasize it’s about finding answers together
2. It’s not more work
3. It reduces your risk
4. Emphasize tangible outcomes, not optimization itself
5. The greatest innovators follow this process
6. Start with the people that need the least convincing and make them your pilot program
7. Get a sponsor from the top
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Two Powerful Techniques To Improve Your Website Conversion - Digital Information World

Two Powerful Techniques To Improve Your Website Conversion - Digital Information World | The MarTech Digest | Scoop.it
The conversion improvement techniques are classified into two categories.
Working on-page
Working site-wide

Working on page:
1. A clear message
2. Call to action
3. Intro videos
4 Few form fields
5. Testimonials
6. Maintain the logical information flow

Working site-wide
1. Put exit intent popup
2. Push notification message
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout

How to Blast Away the Top 15 Conversion Roadblocks on Your Website - QuickSprout | The MarTech Digest | Scoop.it
1. Slow load time

2. Wrong color scheme

3. Confusing navigation

4. Cluttered design

5. Crappy imagery

6. Excessive options

7. Missing or hard to find contact info

8. Spelling/grammatical errors

9. Stale content

10. Crazy salesy copy

11. No social proof

12. No trust elements

13. Annoying sign-ups

14. An arduous checkout process

15. No A/B testing
CYDigital/marteq.io's insight:

Definitely CT for examples and how to solve.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic] - HubSpot

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic] - HubSpot | The MarTech Digest | Scoop.it
How much does page load time actually affect your conversion rates?
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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3 Quick-N-Easy Ways To Shrink Your Bounce Rate - Digilist

3 Quick-N-Easy Ways To Shrink Your Bounce Rate - Digilist | The MarTech Digest | Scoop.it
Conduct deeper keyword research

Use tools like the Ahrefs Keywords Explorer to make sure you’re targeting the best possible keywords for your business.

Make your call-to-action more prominent

Reduce loading times

Slow-loading pages have 72% higher bounce rates than the faster ones (Decibel Insight)
Over half of your users will ditch your mobile site if it takes more than three seconds to load (Google)
CYDigital/marteq.io's insight:

Especially loading times. Should this be an issue, then switch over to a landing page app, e.g., Unbounce.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How To Turn Browsers Into Buyers - Infographic - CrazyEgg

How To Turn Browsers Into Buyers - Infographic - CrazyEgg | The MarTech Digest | Scoop.it
That’s right. On average, only 2% of your website visitors convert and drive your online revenue.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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6 Advanced B2B Lead Conversion Tracking Methods - Kissmetrics

6 Advanced B2B Lead Conversion Tracking Methods - Kissmetrics | The MarTech Digest | Scoop.it
Let’s dive into some key B2B lead conversion-tracking methods for win-win clarity.

1. Lifecycle Stages
2. Source & Cost Attribution
3. Goal Ramp Incorporation
4. Monthly Recurring Revenue per SQL
5. Months to Payback
6. Multiple views of the above data
CYDigital/marteq.io's insight:

Outstanding! CT for details!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How We Increased Our Email Response Rate from ~8% to 34% - Moz

How We Increased Our Email Response Rate from ~8% to 34% - Moz | The MarTech Digest | Scoop.it

To boost our reply rate, we asked ourselves: What makes the best online content so engaging?

The answer: The best online content speaks to the user in terms of value. More specifically, the user's personal values. So, what are these user values that we need to target? Well, to look at that we need to understand today's average user. As opposed to their predecessors, today's savvy post-digital users value personalization, customization, and participation.

Our hypothesis was as follows: If we can craft an email user experience that improves upon these three values, our reply rate will spike. 3 successful tests later, our reply rate has gone from 8% all the way up to 34%.

CYDigital/marteq.io's insight:

"personalization, customization, and participation"

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How Hootsuite Increased Conversion By 16% – Qualaroo

How Hootsuite Increased Conversion By 16% – Qualaroo | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

And the one question that helped? "What other information would be more helpful?"

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Top Design Mistakes Killing Your Conversion Rates | JUST™ Creative

Top Design Mistakes Killing Your Conversion Rates | JUST™ Creative | The MarTech Digest | Scoop.it
1. Poor design

2. Unnoticeable calls to action

3. Using trashy or cliché stock photos

4. Lack of Hierarchy

Not only should the images be authentic and relevant, but also the hierachy. Without an attractive and informative heading and hierarchy on your landing page, users will be confused.

5. No social or user trust cues

6. Too much text
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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A Digital Marketer's Guide to Visual Cues - ConversionXL

A Digital Marketer's Guide to Visual Cues - ConversionXL | The MarTech Digest | Scoop.it
The visual cues did impact how much a user pays attention to the form.

  • The hand-drawn arrow resulted in the longest amount of time on the form.
  • The human looking away from the form resulted in the shortest.
So, while every site is different, here’s some empirical data that says you should perhaps test hand-drawn directional objects (e.g. an arrow) for guiding the attention of users.

Also, if you use an image of a human as a visual cue, have this person looking in the direction of the CTA or key feature. The human looking away was the worst in terms of fixation time.
CYDigital/marteq.io's insight:

Excellent guide on visual cues. As usual...TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor

5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor | The MarTech Digest | Scoop.it
1. Use interactive content

2. Ask for feedback

3. Pose questions on Facebook

4. Host contests and giveaways

5. Personalize your emails
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If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Understanding your customers and visitors: 14 tools that reveal why people abandon your website - Conversion Rate Experts

Understanding your customers and visitors: 14 tools that reveal why people abandon your website - Conversion Rate Experts | The MarTech Digest | Scoop.it
  • "Tools for web analytics: Despite being free, Google Analytics is a sophisticated and powerful web analytics suite. It is sufficient for most websites. If you’re looking for an enterprise solution, check out Google Analytics 360. Google Analytics alternatives include Adobe Analytics, Webtrends, Quantcast Measure, Woopra, Piwik and Flurry Analytics specializes in mobile apps.
  • Tools for click-mapping: We often use Crazy Egg (mobile-friendly), Hotjar (mobile-friendly), ClickTale (mobile-friendly) and several A/B-testing tools that include similar functionality. Other alternatives include Fullstory, Inspectlet, Jaco, Lucky Orange, MouseStats, Ptengine, UsabilityTools, UserTrack, and Zeerat.
  • Session recording tools: ClickTale (mobile-friendly) pioneered session-recording software. Alternatives include Hotjar (mobile-friendly), Inspectlet, UsabilityTools, UserReplay, SessionCam, FullStory, Decibel Insight, and Mouseflow,
  • Form analytics: Options include ClickTale (mobile-friendly), Hotjar (mobile-friendly), Formisimo, SessionCam and Inspectlet.
  • Live chat solutions we come across often: ZenDesk Chat, LiveChat, Drift, FreshDesk, Olark, LivePerson, HappyFox, SnapEngage, LiveAgent, Intercom (for web apps), and Comm100.
  • Cobrowing tools:  Solutions for cobrowsing include Pega, Oracle Service Cloud and Surfly."
CYDigital/marteq.io's insight:

CT for the links and descriptions.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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How Reducing Webpage Options Can Increase Conversions - CrazyEgg

How Reducing Webpage Options Can Increase Conversions - CrazyEgg | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

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How to Do Conversion Attribution Modeling - ConversionXL

How to Do Conversion Attribution Modeling - ConversionXL | The MarTech Digest | Scoop.it
This post explored many models, from the basics that are default in GA, to Markov Models and the relative blackbox/robust model that premium Google Analytics and Attribution 360 use.

While it can be daunting, especially when faced with the prospect of having to use sophisticated statistical models in R to build out accurate models, remember this: attribution uses past information to help you make future optimization decisions.

For some businesses, really nailing last click attribution might help inform future decisions. For large multi-channel brands that have a large media spend – well, they might need a sophisticated data-driven model.
CYDigital/marteq.io's insight:

An excellent discourse! Definitive.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

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