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How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] - MarketingProfs

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
See why writing to sell doesn't have to be difficult. Check out this graphic for 5 basic tips that will help persuade consumers to purchase from you.
CYDigital/marteq.io's insight:

A bit of copywriting advice.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data] - HubSpot | The MarTech Digest | Scoop.it
1) In the Travel Industry, Keep Language Positive

2) Don't Disgust in Business Consulting

3) Fear mongering doesn't lead to more conversions (most of the time)

4) Shoot for Short and Sweet Business Services Pages

5) Spread the Joy of Higher Education

6) Trust Words Work in Some Industries ... But Not Others

7) Keep Copy Concise in Credit & Lending

8) Avoid buzzwords in Business Consulting

9) Joy Isn't Always a Conversion Booster
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

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Infographic: The Scientifically Proven Best Time To Write Content - CrazyEgg

Infographic: The Scientifically Proven Best Time To Write Content - CrazyEgg | The MarTech Digest | Scoop.it
I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic] - HubSpot

20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic] - HubSpot | The MarTech Digest | Scoop.it
Discover 20 creative writing prompts that you can use to combat writer's block.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Empathy Is Key To Engaging B2B Buyers - Forrester

Empathy Is Key To Engaging B2B Buyers - Forrester | The MarTech Digest | Scoop.it
Simply put, the customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

CYDigital/marteq.io's insight:

Blocking and tackling...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Tonny Raval | Data Scraping Services's comment, March 16, 2017 1:02 AM
USA, UK, CANADA, AUSTRALIA, EUROPE Email List
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Benefits and Value Statements: Not the Same Thing - Gartner

Benefits and Value Statements: Not the Same Thing - Gartner | The MarTech Digest | Scoop.it
Survey data that we’ve obtained from technology buyers – both from IT and lines of business (slightly more from LOB, actually) – tell us that value assessments are among the most important sets of information within a buying process. Whether this means ROI calculation, implementation timetables, or other content from which a buyer can gain an idea of what success looks like after the deal closes, contextual explanations of value delivery must be part of a salesperson’s arsenal. It isn’t enough to rest one’s laurels on benefits alone, since they may not apply consistently to each organization. The feature of machine learning applied to predictive maintenance of plant assets might provide the benefit of cost savings, but an oil refinery will recognize the resulting value in a different way than will an automotive manufacture or a municipality operating a transit system.

CYDigital/marteq.io's insight:

Value assessments! So here's a hint to help you out: when a quantitative business model is built out for a prospect, what are the results?

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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7 Power Words & Phrases to Test in Your Facebook Ads | WordStream

7 Power Words & Phrases to Test in Your Facebook Ads | WordStream | The MarTech Digest | Scoop.it
1. New
2. Threats
3. Curiosity
4. Shortcuts
5. Authority
6. Anger
7. Greed
CYDigital/marteq.io's insight:

There's something about the seven deadly sins... Anyway, please CT for the details to each.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout

Without Emotional Advertising, Your Landing Page Won’t Work - QuickSprout | The MarTech Digest | Scoop.it
In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

  • “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
  • “90 percent of all purchasing decisions are not made consciously.”
  • “Most purchasing decisions take as little as 2.5 seconds.”
  • “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
  • “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”
CYDigital/marteq.io's insight:

You really need to CT to get the full drift.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Pass Way's curator insight, February 16, 2017 4:37 AM
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How to Know Exactly What Content to Deliver to Convert More Prospects - Copyblogger

How to Know Exactly What Content to Deliver to Convert More Prospects - Copyblogger | The MarTech Digest | Scoop.it
When you accept the role of mentor with your content, your business accomplishes its goals while helping the prospect do the same.
CYDigital/marteq.io's insight:

You definitely need to click through and read this. Brilliant.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Three Cs of Messaging and Positioning in Marketing: Pick Any Two - Gartner

The Three Cs of Messaging and Positioning in Marketing: Pick Any Two - Gartner | The MarTech Digest | Scoop.it
Clear, compelling or complete: pick any two.

You see, while each of these things are important aspirations, they often work at cross purposes. Your efforts to be clear are undermined by your efforts to be complete, which are undermined by your efforts to be compelling. Something has got to give.

Because when you aim for clarity you’re forced to leave something behind. Same is true when compelling is your goal. You simply can’t capture it all and expect it to be each of these things.

As I’ve said before, positioning is an exercise in sacrifice. It’s bound by constraints. And when you try to defy these immutable laws, you end up with messaging that fails on each of these dimensions.
CYDigital/marteq.io's insight:

All sitting on a base of Concise.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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The Sales Email Manual: The A-Z of Writing Emails that Convert - SumoMe

The Sales Email Manual: The A-Z of Writing Emails that Convert - SumoMe | The MarTech Digest | Scoop.it
Here’s the reality -- writing a sales email doesn’t have to be that hard. You don’t need to pay hundreds of dollars to learn one technique, and you can actually write a successful email in a few minutes.

How? Read this guide. Because I’m going to do three things for you:

Reveal why every sales email can be boiled down to 6 distinct types: Each individual email is different, yet they all fall into one of 6 categories.

Dissect successful emails and show you what works: I’ll break down real-world emails and show you the repeatable formulas you can use in your emails.

Give you email templates you can use today: I’ve got templates based off the emails I’m about to show you. They’re proven to work and all you have to do is download them and enter your own unique information.

It’s free, it’s easy and if you still can’t write your own email I give you the actual templates to fill in. And remember, we’re talking about selling something, so these templates will focus on selling in the email or driving to a landing page.
CYDigital/marteq.io's insight:

Another winner of an article today!!

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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13 Killer SEO Copywriting Tips (With Examples and A/B Tests) - Robbie Richards

13 Killer SEO Copywriting Tips (With Examples and A/B Tests) - Robbie Richards | The MarTech Digest | Scoop.it
On one side, there's on-page SEO - the part of SEO that's relevant here: the practice of understanding which signals the Google algorithm uses, and helping it rank your content for the right keywords:

On the flip side, there's copywriting. Copywriting has been around for centuries, and has been refined by advertising greats like David Ogilvy and John Caples as well as living legends like Gary Bencivenga. Put simply, copywriting is writing to persuade, convert, and sell.

Let's break down what you'll learn in this article:

  • Effective copywriting to get attention, clicks, conversions
  • The on-page optimization Google actually cares about
  • How to strike a blance and write for both humans and Google
CYDigital/marteq.io's insight:

Go to the article, and focus on each of the 13 action items.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg

Do Those Magical "Power Words" Really Work to Improve Conversion Rates? - CrazyEgg | The MarTech Digest | Scoop.it
Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.

You

Free

Instantly

Because

New
CYDigital/marteq.io's insight:

The article delves into the why.

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

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The #1 Secret to a Successful Blog Post - Gartner

The #1 Secret to a Successful Blog Post - Gartner | The MarTech Digest | Scoop.it
This gets us to my test. I am not a notably brief blogger. I have averaged about 800-900 words per post, on the high side for my group but not particularly spiked. But in November I tried an experiment and wrote a few tomes — one of which topped out around 4,000 words and included references to matrix algebra and correlation coefficients — and the results are before you: record readership, engagement, response.

So the outcome of my little test is this: Write longer posts

Why does this work? There are a number of trivial reasons and a more substantial one, I think.

  • Search engine politics: Google will likely rank substantial content higher for relevance. More words means more keywords and phrases and length may raise the ‘quality score.’
  • Necessary effort: Longer posts take longer to write; length can be (should be) a symptom that the writer has something significant to say.
  • Time fatigue: Finally, people are tired — so, so tired — of content-free content.
CYDigital/marteq.io's insight:

Quantity over quality.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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How to Cultivate the Asset of Attention Without Being Eaten by a Shark | SiriusDecisions

How to Cultivate the Asset of Attention Without Being Eaten by a Shark | SiriusDecisions | The MarTech Digest | Scoop.it
All of these things are recommending ways to capture or maximize your audience's attention – so, what is behind this advice? Well, those last 10 years of neuroscience research tell us a few useful things:

  • Emotion plays a bigger role in memory and in attention than almost anything else. Emotions not only help activate and recall what it is in our brains already, but also help physically encode the new stuff. 
  • Social engagement connects parts of the brain that don’t engage in any other way. This is why community around your brand and customer engagement is vital. 
  • Attention is fluid because paying attention to one thing leaves us vulnerable to other things. Attention is biologically meant to shift. It should shift. The key – for someone trying to keep and hold an audience’s attention – is to be completely prepared for this shift. Plan for it.
CYDigital/marteq.io's insight:

CT for the details.

 

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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Master These 7 Essential Elements for Winning Content [Infographic] - Copyblogger

Master These 7 Essential Elements for Winning Content [Infographic] - Copyblogger | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog

A Simple Formula For Writing The Perfect Blog Post - GetResponse Blog | The MarTech Digest | Scoop.it
The process of generating ideas for blog posts should be based on:

  • your keywords list
  • competitor analysis
  • market trends
  • and your buyers’ expectations
What gets read more than anything else on your site is the headline. Hence, you ought to become a master in headline writing because this is the most powerful component of your article which is indeed a make or break factor.
CYDigital/marteq.io's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The Differentiation Two-Step - Gartner

The Differentiation Two-Step - Gartner | The MarTech Digest | Scoop.it
In step one, it is critical that you give prospects one thing to remember you by.  Give them one thing (that they know) to compare you to.  Establish the difference and make that the focus of everything you do–to get noticed.

Once you get noticed, then you move on to Step Two.  Step Two is about winning against the competitors that are in the hunt.   Your one thing still matters here, but you need to expand on it with depth, proof points, and other relevant items.  You’ll need to adapt from the original comparison point to focus in on the comparisons that matter now–the specific competitors that the prospect is considering.    In some cases, those competitors may have used a similar step one to you–so now you have to adapt and build on yours in a unique direction.
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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21 Sentences You Should Never Include in an Email for Any Reason Ever [Infographic] - Inc.

21 Sentences You Should Never Include in an Email for Any Reason Ever [Infographic] - Inc. | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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What Makes B2B Content Remarkable for Buyers? - Kissmetrics

What Makes B2B Content Remarkable for Buyers? - Kissmetrics | The MarTech Digest | Scoop.it
Include Emotion in Your B2B Content
What does research say about emotions in the B2B buying process? They play a far larger role than you think. 

And of Course…B2B Buyers Use Logic Too
While buyers use more emotion in their decision than consumers, they also have to line up all the facts. But most B2B content doesn’t give them what they want in this respect either.

The Amount of Trust Buyers Give Your Content Depends on Its Source
How your buyer comes into contact with your content directly affects the amount of trust they give it. If they stumble across a blog post or get the exact same content from your sales team, they place a far different level of trust in it.

Buyers, Including Millennials, Want Their Content in a Certain Format
Both veteran and young professionals still prefer plain ol’ text.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The 90/10 Rule for Engaging Emails That Actually Get You Sales - Vyper

The 90/10 Rule for Engaging Emails That Actually Get You Sales - Vyper | The MarTech Digest | Scoop.it
You want the majority of your emails to be 90% content and 10% promotional. You also want 90% of all the emails you send to follow this 90/10 rule, with the other 10% being purely promotional. Of course, it doesn’t need to literally be 90/10. It can be 80/20 or even 95/5. The point is, you’re delivering content while just mentioning your product when it’s relevant in every email.

Instead of writing just boring “how-to” content all the time, what you want to do is to start writing “infotainment-style” content. That’s when you combine both educational content with entertainment so that it’s easier and more enjoyable to consume.

The best way to write “infotainment-style” content for your list is by educating people by telling them a story that contains the valuable content within it. Not only that, but stories also make the content seem more valuable than it would normally seem like, but that’s a story for another day.
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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How to create winning ad copy using a scientific approach | Search Engine Watch

How to create winning ad copy using a scientific approach | Search Engine Watch | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

A nice review of the infamous MECLABS formula.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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4 Proofreading Tools to Get Error Free Articles | Digital Marketing Xpertz

4 Proofreading Tools to Get Error Free Articles | Digital Marketing Xpertz | The MarTech Digest | Scoop.it
1. Grammar Base
2. PolishMyWriting 
3. how-do-you-spell.net
4. Spellchecker
CYDigital/marteq.io's insight:

CT for links and descriptions.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Why Response Rate Is The New Click-Through Rate - GetResponse Blog

Why Response Rate Is The New Click-Through Rate - GetResponse Blog | The MarTech Digest | Scoop.it
Your email response rate is the single most-important metric that separates faceless numbers from genuine, brand-building, and uber-profitable human connections.

Unfortunately, most email marketing — namely, autoresponders — comes off as thoroughly inhuman: smarmy, dispassionate, robotic, and dull.

The good news is … you don’t have to rescue your autoresponders from being trash-bin-bound alone. A handful of top-email marketers have perfected the craft of human connections. This article showcases three such gurus – Ramit Sethi, Sujan Patel, and Scott Oldford.
CYDigital/marteq.io's insight:

You DEFINITELY want to CT as this approach may work for you.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Craft Outreach Emails That Convert - Profs

How to Craft Outreach Emails That Convert - Profs | The MarTech Digest | Scoop.it
1. Know precisely whom you are talking to

It's critical you do as much research as possible on the company or organization you are reaching out to—including who the right contact is.

2. Be personal and relevant

Don't start off an outreach email with a longwinded introduction about yourself. No one will read through it. Establish credibility (talk about yourself) only at the end of the email. Instead, start off with something that is directly relevant to the recipient so that it draws him in.

3. Be specific

Don't send an email with a generic request. Don't beat around the bush, wasting readers' time and ultimately leading to frustration and a negative response. 

4. Don't create unnecessary work for recipients

5. Establish credibility

A good, professional email signature can provide much of the basic information and credentials required.
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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