The MarTech Digest
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How Performance Creative Can Lift Your Digital Marketing ROI - Chiefmarketer

How Performance Creative Can Lift Your Digital Marketing ROI - Chiefmarketer | The MarTech Digest | Scoop.it
Slight variations to an ad’s creative—whether it’s different headlines, color schemes, or offer expressions—can consistently improve response rates from 20% to 50% or more. For companies with high customer lifetime values, the lifts just from new creative could translate to millions in incremental revenue.

Performance creative focuses on optimizing ads toward a primary action-based goal—one that typically revolves around generating more clicks, calls or conversions.
CYDigital/marteq.io's insight:

You mean testing?

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Infographic: The Scientifically Proven Best Time To Write Content - CrazyEgg

Infographic: The Scientifically Proven Best Time To Write Content - CrazyEgg | The MarTech Digest | Scoop.it
I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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The #1 Secret to a Successful Blog Post - Gartner

The #1 Secret to a Successful Blog Post - Gartner | The MarTech Digest | Scoop.it
This gets us to my test. I am not a notably brief blogger. I have averaged about 800-900 words per post, on the high side for my group but not particularly spiked. But in November I tried an experiment and wrote a few tomes — one of which topped out around 4,000 words and included references to matrix algebra and correlation coefficients — and the results are before you: record readership, engagement, response.

So the outcome of my little test is this: Write longer posts

Why does this work? There are a number of trivial reasons and a more substantial one, I think.

  • Search engine politics: Google will likely rank substantial content higher for relevance. More words means more keywords and phrases and length may raise the ‘quality score.’
  • Necessary effort: Longer posts take longer to write; length can be (should be) a symptom that the writer has something significant to say.
  • Time fatigue: Finally, people are tired — so, so tired — of content-free content.
CYDigital/marteq.io's insight:

Quantity over quality.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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How to Cultivate the Asset of Attention Without Being Eaten by a Shark | SiriusDecisions

How to Cultivate the Asset of Attention Without Being Eaten by a Shark | SiriusDecisions | The MarTech Digest | Scoop.it
All of these things are recommending ways to capture or maximize your audience's attention – so, what is behind this advice? Well, those last 10 years of neuroscience research tell us a few useful things:

  • Emotion plays a bigger role in memory and in attention than almost anything else. Emotions not only help activate and recall what it is in our brains already, but also help physically encode the new stuff. 
  • Social engagement connects parts of the brain that don’t engage in any other way. This is why community around your brand and customer engagement is vital. 
  • Attention is fluid because paying attention to one thing leaves us vulnerable to other things. Attention is biologically meant to shift. It should shift. The key – for someone trying to keep and hold an audience’s attention – is to be completely prepared for this shift. Plan for it.
CYDigital/marteq.io's insight:

CT for the details.

 

Predictive Analytics is the next step in Marketing Automation. Contact us to see how. #MarTech #DigitalMarketing

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Bridging the Creative Gap - DMNews

Bridging the Creative Gap - DMNews | The MarTech Digest | Scoop.it

"You have what we've been calling “the creative gap”—the gap between being able to identify and reach individual prospects at scale, and having relevant, high quality content to deliver. Make no mistake, marketing technology has—or should have—a very big stake in this challenge being successfully met. Although adoption of marketing automation has grown rapidly, it's market penetration is still low; even microscopic (three percent) among non-technology brands. One reason, surely, is that a lot of people can't figure out what they'd do with the shiny new toy.

Here's the bottom line:

  • Planning is paramount. Audit your processes and root out wasted effort
  • For many businesses, some kind of creative management technology may be a smart investment; especially if you've invested in marketing automation already
  • Think outside the box when it comes to sourcing content, but take a holistic view of creative across campaigns and channels
  • Measure results and optimize"
CYDigital/marteq.io's insight:

It's coming full circle...not yet...but soon.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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One Big Behavioral Economics Lesson for Email Marketers - Customer.io

One Big Behavioral Economics Lesson for Email Marketers - Customer.io | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Brilliant and correct. Are we losing sight of creative?

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31 Brilliant Landing Page Examples  With 71 Takeaways - KlientBoost

31 Brilliant Landing Page Examples  With 71 Takeaways - KlientBoost | The MarTech Digest | Scoop.it
Instead of attempting to give you some sort of typical “perfect landing page” advice, we’re going to be realistic and present 31 unique landing page examples that are brilliant for a variety of reasons.

We’ll tell you why they’re successful and give you the tools and resources to copy their success.

If you’ve been seeking landing page inspiration or a one-stop-shop for crafting your own high-converting landing page, you’ve come to the right place.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

CYDigital/marteq.io's insight:

Great collection. Suggest you use it to prompt ideas.

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The Disconnect Between Marketing and Creative Teams - Profs

The Disconnect Between Marketing and Creative Teams - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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Technologists Must Spearhead The Next Creative Revolution In Marketing - CMO.com

Technologists Must Spearhead The Next Creative Revolution In Marketing - CMO.com | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Absolutely! And we hope that the creative and technical can one day be combined. Ease of use tools will be the lead for this.

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B2B Website Design Trends that Ruled in 2015 | JUST™ Creative

B2B Website Design Trends that Ruled in 2015 | JUST™ Creative | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

So visual content delivered as panoramic images in a tiled format on a one page web site with a sticky menu. Got it.

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How charts and infographics impact engagement - Infogram

How charts and infographics impact engagement - Infogram | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Need more proof than this?

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Why Creatives Really Should Know About Marketing Automation - Profs

Why Creatives Really Should Know About Marketing Automation - Profs | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

Quite often, the medium is the message.

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Only 7% of marketers say creative assets are helping hit marketing goals: Survey - MarketingDive

Only 7% of marketers say creative assets are helping hit marketing goals: Survey - MarketingDive | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

CYDigital/marteq.io's insight:

I don't know what to think of this: are we not in the age of visual marketing?

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer - QuickSprout

How to Make Custom Images for Your Blog Posts Without Hiring a Designer - QuickSprout | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

A post full of direction and resources. BOOKMARK!!!!

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The Three Pillars Of Modern Marketing - CMO.com

The Three Pillars Of Modern Marketing - CMO.com | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

CYDigital/marteq.io's insight:

So a couple of things:

1) I think we all understand what is meant by creativity, but the fact is that MarTech is bringing about a new form of creativity: how to use the technology is ways that are unique and innovative.

2) MarTech is a tool, a means by which content is distributed. That content is a form of creativity. It hasn't gone away.

3) Testing has always been a part of the creative process, e.g., focus groups continue to play a big role in messaging, creative, etc.

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Why You Should Include Your Technology Experts in the Creative Process - ClickZ

Why You Should Include Your Technology Experts in the Creative Process - ClickZ | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

Optimally, they are one and the same. Keep your content close and your technology closer.

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The Power of the Mighty GIF in Your Emails - Digital Marketing Blog by Adobe

The Power of the Mighty GIF in Your Emails - Digital Marketing Blog by Adobe | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

As usual, you'll want to run it through Litmus to ensure compatibility across all devices.

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5 Techniques That May Be Killing Your Website (and SEO) - Search Engine Watch

5 Techniques That May Be Killing Your Website (and SEO) - Search Engine Watch | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

Why anyone would be "not mobile friendly" is beyond me. Completely agree with the notion of Parallax: try to avoid.

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Halina Ostańkowicz-Bazan's curator insight, February 19, 2015 9:42 AM

I have just messed up my blog. I didn't know that;

If you have a Wordpress site most themes today are responsive; if yours is not, find one that is and switch to that. (A lot easier than trying to make a no-responsive WP site work properly) If you have a site that is built outside Wordpress, find someone who is an expert in coding responsive sites and get going. There is no workaround for this anymore as m. sites are not long for the Google Search results

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8 Design Trends to Watch in 2015 [Infographic] - HubSpot

8 Design Trends to Watch in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] - HubSpot | The MarTech Digest | Scoop.it

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JPEG, GIF, & PNG: Know Your File Types - Who Is Hosting This

JPEG, GIF, & PNG: Know Your File Types - Who Is Hosting This | The MarTech Digest | Scoop.it
Want to save digital storage space, while keeping your images high quality and full of detail? Find out here which filetype you should use for each image.


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CYDigital/marteq.io's insight:

Seriously, whatever looks best. But here's a far more professional assessment...

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marc augier's comment, December 8, 2014 5:20 AM
You should use only PNG because it is the only really FREE and OPEN format.
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Easy Email Copywriting with the PAS Formula - Email on Acid

Easy Email Copywriting with the PAS Formula - Email on Acid | The MarTech Digest | Scoop.it

Digest...


PAS stands for “Problem-Agitate-Solve” and is not only incredibly simple, but also extremely effective.

The formula breaks down as follows:

• Problem: Identify a problem

• Agitate: Agitate that problem

• Solve: Find and present the solution

 

PAS is applicable to any business/service/product that helps solve a problem. Since businesses exist to offer solutions to problems, chances are PAS will work for what you’re selling.

 

Agitate:  Now that you have uncovered their problem, it’s time to agitate this problem and make it seem even scarier than the reader originally thought. Do this by making the problem more emotional. However, don’t strike with your words too hard.

 

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CYDigital/marteq.io's insight:

I highlighted the "agitate" portion of the formula, as it is a step that needs to be finessed.

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"Moneyball" vs. Creative: Where Data and Marketing Collide - ClickZ

"Moneyball" vs. Creative: Where Data and Marketing Collide - ClickZ | The MarTech Digest | Scoop.it

Digest...


First, let analysts do the analysis but let them understand that their customer is the creative. No one is here to keep creatives from doing what they do, which is come up with ideas. Analysts cannot just publish results and say "fix it." They have to collaborate with creatives and exhibit some deference to the instincts of creatives because that's what they have that numbers lack.

 

Second, let creatives come up with ideas, just like always. But they have to get used to the idea that success will no longer be measured simply by whether the customer "liked" the idea, but whether it made a contribution to the success of the digital property in question. Rather than come up with a single idea and test it, the organization may need to advise creatives that they will need to present several ideas.

 

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CYDigital/marteq.io's insight:

This is a smart approach to reconciling to two groups to create a more perfect union and output. Creative as the customer? Not so sure: you'll want both on equal footing.

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Emotion in Marketing: How Our Brains Decide What's Shareable - TheNextWeb | #TheMarketingTechAlert

Emotion in Marketing: How Our Brains Decide What's Shareable - TheNextWeb | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Advanced/ Introduction...


Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.

 

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

 

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

 

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CYDigital/marteq.io's insight:

The article has nothing specific to do with marketing technology, yet is within everything we do. The post has some girth to it, so give yourself a bit of time to digest.

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How to Be More Creative [Infographic] | WhoIsHostingThis | #TheMarketingAutomationAlert

How to Be More Creative [Infographic] | WhoIsHostingThis | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Creativity is not a science, it is a problem solving tool. Take a look at this “How to be creative” infographic to find out more.

 

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NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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CYDigital/marteq.io's insight:

Don't think. No problem there.

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