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Why We Raised a $30M Series B Round | G2 Crowd

Why We Raised a $30M Series B Round | G2 Crowd | The MarTech Digest | Scoop.it
Today is a big day for G2 Crowd: We announced the closing of a $30 million series B investment round led by Accel (same great team that invested in Slack, Dropbox, Facebook and others) with participation from G2 Crowd’s founders, LinkedIn and Pritzker Group Venture Capital.

CYDigital/marteq.io's insight:

Who's happy?: The other crowdsourcing companies.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Crowdsource Your Way to the Best Landing Page | Convince and Convert

Crowdsource Your Way to the Best Landing Page | Convince and Convert | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

CYDigital/marteq.io's insight:

If you were to choose one candidate for MVT, let it be landing pages! But I hate testing LPs as they are after the fact. I'd rather deploy PageCritiq, then go A/B or MVT.

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Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas | #TheMarketingAutomationAlert

Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Understand the benefits of crowdsourcing with these pros and cons and B2B marketers who are doing it right. Is crowdsourcing in your business future?


Key excerpt...


Pros & Cons of Crowdsourcing as a Content Marketing Tactic

Pros

  • Work processes that can be used across all industries and businesses of any size
  • Asking for customer feedback can provide extremely valuable insight for your business or product and service
  • Rather than relying on one person or agency to work on a project, you can select the best ideas
  • By paying someone a one-time flat rate for their service you’ll enjoy a sost savings
  • Closes the loop on customer direction

Cons

  • It can take a lot of time to sift through the outpouring of responses from people wanting to contribute to a project
  • Crowdsourcing supplants traditional forms of labor causing pain and disruption
  • Logistics can get complicated depending on the size of the crowd and/or number of projects
  • There’s a risk guaranteeing ownership of final product – all trademarks, copyrights and intellectual property rights should be obtained by the business owner or company
CYDigital/marteq.io's insight:

It's a thought. I've never done this, and wonder how this would work in the B2B world.


  • See the article at from www.toprankblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Crowdsourcing: Hanging Out with All the Right People

Crowdsourcing: Hanging Out with All the Right People | The MarTech Digest | Scoop.it

According to researchers at Penn State, crowdsourcing works best when the right type of crowd is matched up with particular types of crowdsourcing projects.


Erickson and Petrick also identified three characteristics of crowds that can be optimized for each type of business problem:

  • The knowledge of the crowd: The crowd’s collective knowledge might be general or specialized; situational or domain specific; or about products/services
  • The value of the crowd: What makes the population of the crowd valuable? Is it the sheer volume of people contributing to a project? Is the diversity of the crowd important? Or, is the variety of what the crowd knows of value?
  • The location of the crowd: Does it matter if the crowd is internal or external to the organization?

Receive a daily summary of the The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected): http://bit.ly/WMHtmo

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