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How Marketers Can Reduce Customer Acquisition Cost - Forbes

How Marketers Can Reduce Customer Acquisition Cost - Forbes | The MarTech Digest | Scoop.it
Here are three strategic ways of cutting down your CAC costs:

1. Focus On Boosting Conversion Rates

2. Start Utilizing Marketing Automation

3. Cut Down Customer Churn And Use Them To Bring New Customers
CYDigital/marteq.io's insight:

Details when you CT.

 

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing

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The Customer Acquisition Cost (CAC) of Content Marketing - Grow and Convert

The Customer Acquisition Cost (CAC) of Content Marketing - Grow and Convert | The MarTech Digest | Scoop.it
From what we could find, customer acquisition cost (CAC) from content marketing has not been calculated or dissected thoroughly online. 
So, that’s the subject of this article. The basis of this analysis is a spreadsheet model that we built to help you calculate your CAC from content marketing.

On top of just building the model, we also dissect which factors are the most powerful growth levers:

  • If blog traffic goes up and down, how much does CAC change?
  • If conversion rates from blog posts change, how much does CAC change?
  • If you put more or less headcount towards content marketing, how much does CAC change?
CYDigital/marteq.io's insight:

Pls CT for the details.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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