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*New* Forrester Wave: Customer Feedback Management (CFM) Platforms Q2, 2017 - Forrester

*New* Forrester Wave: Customer Feedback Management (CFM) Platforms Q2, 2017 - Forrester | The MarTech Digest | Scoop.it
This Forrester Wave evaluation uncovered a market in which four providers emerged as leaders — though their strengths differ: InMoment, Medallia, Qualtrics, and Confirmit. Another three providers – Clarabridge, MaritzCX, and SMG – are Strong Performers. And Satmetrix Systems, NICE, and Verint Systems are Contenders.

CYDigital/marteq.io's insight:

InMoment has posted a copy of the report: http://info.inmoment.com/2017-Forrester-Wave-CFM-HP.html

 

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How To Sell More -- A Lot More - Forbes | #TheMarketingAutomationAlert

How To Sell More -- A Lot More - Forbes | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Increasing revenue can be as simple as studying (and closing) the gaps between what your customers would gladly buy, and what you are currently offering. Easier said than done.


Digest...


The TransDR approach is simple but powerful. They interview company stakeholders and management, sift through company-customer correspondence, and then engage groups of customers in casual, non-research settings via customer focus groups. After trends emerge, they tailor quantitative surveys into relevant areas of concern, and “marry” the data and insights to create actionable results that can be leveraged into increased EBITDA, operational improvements, and a working group of brand advocates.

 

When asked about the risks companies run by not giving enough attention to customer issues, Robinson replied, “Unless you’re talking to you customers on a regular basis and in the right ways, there are likely some disconnects out there that are creating real costs and causing you to lose substantial revenue and profitability. We find disconnects in every audit we do, and our results are guaranteed. Most of what we find is never even on management’s radar screen.”

 

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CYDigital/marteq.io's insight:

I received my MBA eons ago, yet the basics remain: what is the customer saying, what do they want, what do they need, and how are those factors different from what I have to offer. Remove the gap, enjoy the profits.

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Listen Up And Utilize Customer Feedback [INFOGRAPHIC] ~ Digital Information World | #TheMarketingAutomationAlert

Listen Up And Utilize Customer Feedback [INFOGRAPHIC] ~ Digital Information World | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
If you want to build a company that truly embraces voice of the customers remember that you have to let that voice be heard. Learn more - why listen up customer feedback is important to identify what your audience wants.

 

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CYDigital/marteq.io's insight:

I wasn't going to pass this onto you, but it so fundamental that I thought it worthwhile as sometimes the basics are overlooked.

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