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The Nitty-Gritty of Dirty Data [Infographic] - MarketingProfs

The Nitty-Gritty of Dirty Data [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it
If you have a dirty data problem, it's obscuring who your customers really are and costing your company sales. Here's a side-by-side comparison of what dirty and clean data look like.
CYDigital/marteq.io's insight:

The point is: keep your data clean so that you continue to build yourself as a reputable marketer.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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4 Data Enrichment Tools for Lead Generation | TechnologyAdvice

4 Data Enrichment Tools for Lead Generation | TechnologyAdvice | The MarTech Digest | Scoop.it
Up to 6.5 percent of your marketing/sales data loses validity every month. Data enrichment tools help solve this problem without manual efforts.
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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How Are Marketers Improving Data Quality? - MarketingCharts

How Are Marketers Improving Data Quality? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks

Boost Email Marketing ROI with Data Cleansing & Data Appending - EmailMonks | The MarTech Digest | Scoop.it
Data cleansing & Data appending for successful email list cleaning and maximum email marketing ROI
CYDigital/marteq.io's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields - Profs

Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields - Profs | The MarTech Digest | Scoop.it
Marketers know the duplicate record problem well. Multiple records for the same person or account signal that you have inaccurate or stale data, which leads to bad reporting, skewed metrics, and poor sender reputation. It can even result in different sales representatives calling on the same account.

De-duplication is the process of identifying duplicate records and merging the best data.

The less well-known problem of duplicate data fields also afflicts many companies.

This article will discuss...

  • Duplicate data fields and what causes them
  • How to minimize the problem
  • How to perform data unification
  • Recommended tools and resources for the job
CYDigital/marteq.io's insight:

Way too much info to summarize here, so please CT. BTW: we ALL suffer from this.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Data cleaning software company Trifacta raises $35 million - VentureBeat

Data cleaning software company Trifacta raises $35 million - VentureBeat | The MarTech Digest | Scoop.it
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.

Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.

Other companies selling data-cleaning software include Paxata and Datawatch.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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