The MarTech Digest
548.5K views | +50 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset | The MarTech Digest | Scoop.it
1. Identify what’s important to record

2. Simplify the fields

3. Assign a department owner

4. Establish protocol for values

5. Regularly review for accuracy

6. List segmentation

7. Document
CYDigital/marteq.io's insight:

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset - Forbes

 

The #1 way: combine it with 3rd party sources into a CDP for the most complete customer view to accelerate your ABM efforts.,

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Data Engineers Will Be More Important Than Data Scientists - Forrester

Data Engineers Will Be More Important Than Data Scientists - Forrester | The MarTech Digest | Scoop.it

"So, let’s look at how insight driven businesses are overcoming these issues. They take back ownership of data engineering and the computer science side of data architecture, management and governance. Data Engineers instrument data and analytics. They harness the strategy and investment plans of Data Architects. They enable analytics and data science. They adopt and activate data governance policies. They ensure data and analytic investment is getting its full return vertically and horizontally.

 

  • Want to accelerate data science – create a data engineering workbench.
  • Want to ensure data lake adoption – create a data engineering workbench.
  • Want to activate data and analytics in systems and processes – create a data engineering workbench.
  • Want to create consistency and reduce data risk – create a data engineering workbench."
CYDigital/marteq.io's insight:

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Top Data-Driven Marketing Trends We're Keeping An Eye On - Act-On Blog

Top Data-Driven Marketing Trends We're Keeping An Eye On - Act-On Blog | The MarTech Digest | Scoop.it
Focus on the Customer Journey

Hyper-Personalization and Account-Based Marketing

A Greater Focus on Predictive Analytics
CYDigital/marteq.io's insight:

DMPs should be number 1.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The four habits of successful data-driven marketers - Econsultancy

The four habits of successful data-driven marketers - Econsultancy | The MarTech Digest | Scoop.it
So what do successful data-driven marketers do that others may not?  

1) They obsess about data management

2) They test hypotheses to get insights

3) They stick to one attribution model

4) They insist on transparent agency relationships
CYDigital/marteq.io's insight:

Science! (where's Thomas Dolby when we need him?)

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Moving Beyond Traditional Prospecting to Sales Acceleration - MarTech Advisor

Moving Beyond Traditional Prospecting to Sales Acceleration - MarTech Advisor | The MarTech Digest | Scoop.it

"So how can your organization begin the process of sales acceleration?

  • The first step is to break down the departmental and data silos present in your organization by having all teams work from one set of data, one set of goals and one set of measurements.
  • Another shift from traditional prospecting is the need to make sense of all interactions, both online and offline, that influence the buyer journey. This disconnect between offline and online worlds is what is frustrating customers . 
  • In addition to knowing your data and establishing a connected identity, companies must use the right tools to generate that holistic and consistent customer view. 
  • Finally, companies must develop the right analytics to find truth and meaning from the data and surface those insights into the systems and the workflow of the people or sites that should take the next best action."
CYDigital/marteq.io's insight:

Not having a fun time with IT? Contact marketingiIO: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions - Demand Gen Report

Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions - Demand Gen Report | The MarTech Digest | Scoop.it
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that B2B marketers are aware of critical issues within their data-driven marketing strategies, but are not prioritizing a solution. While more than half (51%) of respondents said that integrating data across platforms was a critical challenge, only 37% said that it was an important objective in their data-driven marketing strategy.

The study, which surveyed more than 100 B2B marketers, aimed to gain deeper insights into the challenges and effectiveness of data-driven marketing strategies. Similarly, 37% said enriching data quality and completeness was an important objective to them even though 46% said it was a critical challenge.
A clear majority of B2B marketers (88%) stated that the implementation of a data-driven marketing strategy is “complicated” to some extent, while about half (45%) said it is “extremely complicated.” The majority (93%) of respondents noted they outsource all or part of their resources to implement a data-driven marketing strategy.
CYDigital/marteq.io's insight:

I'm ---THIS CLOSE--- to giving up on marketers, and solely focusing on Sales Leaders and IT Leaders.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Data-Driven Marketing Strategy: Summary Report - Ascend

Data-Driven Marketing Strategy: Summary Report - Ascend | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

FREE!

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Eight Rules for Data-Driven Marketing - MarketingProfs

Eight Rules for Data-Driven Marketing - MarketingProfs | The MarTech Digest | Scoop.it

3. Take an action-based approach

The best data-driven marketers will find ways to minimize the time they spend "exploring" data and accelerate their time-to-insight. When you're considering the data you want to analyze, ask yourself two questions:

  • If I had this data regularly, how could I improve my efforts? If you can't answer, there is probably a better analysis to run.
  • What is the quick-and-dirty version of this analysis? If a cursory analysis of the data doesn't yield much, it may be an indicator that the data isn't as important as initially thought—or, at least, not as actionable.

 

4. Pick your battles

There will always be an infinite number of metrics you can analyze; but, most often, less is more. Whatever the major needle-movers are for your business, put 80% of your effort into optimizing those rather than trying to focus on every possible metric. Once you've picked your battles, the real analysis begins to determine how to improve tracking, fine-tune efforts, etc.; then, over time, you just need to wash, rinse, repeat.

CYDigital/marteq.io's insight:

I selected the two that popped out to me as the most important. CT for the other 6.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Use Data to Drive Your Email Marketing - CampaignMonitor

How to Use Data to Drive Your Email Marketing - CampaignMonitor | The MarTech Digest | Scoop.it

"Experience analysis enables you to understand some of the following problems:

  • Why do certain segments have higher open rates than others?
  • Why you get unsubscriptions on every transactional campaign with no discounts?
  • Why you get lower revenue per campaign during certain months of the year?

You can’t get the answers to these questions from your analytics provider; you need to get inside the mind of your customers. You can only achieve that by implementing some of the following analysis:

  • Heuristic evaluations (i.e. when usability experts review your site’s interface and compare it against accepted usability principles with the intention of finding a list of potential usability issues)
  • Lab testing
  • Surveys
  • A/B testing"
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Wheres the Art in Data-Driven Marketing? - MarketingCharts

Wheres the Art in Data-Driven Marketing? - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

[FREE] The 2017 Data-Driven Marketing Report - Jaywing

[FREE] The 2017 Data-Driven Marketing Report - Jaywing | The MarTech Digest | Scoop.it
"Our new research report evaluates marketing's maturity in data-driven marketing, by capturing the views of over 250 managerial to C-Level marketers. 

In this report you will discover:
  • How mature different sectors are with data-driven marketing
  • The top data-driven marketing priorities for 2017
  • How advanced brands are with personalisation and attribution techniques"
 
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Data-Driven Strategies to Earn Sales in a Saturated Market - Kissmetrics

5 Data-Driven Strategies to Earn Sales in a Saturated Market - Kissmetrics | The MarTech Digest | Scoop.it
1. Compete on Value, Not Price
2. Carve Out a New Submarket
3. Connect Content Marketing to the Sales Pipeline
4. Explore Alternative Marketing Channels
5. Reward Existing Customers for Their Loyalty
CYDigital/marteq.io's insight:

Data-driven or not.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

AI implications on Marketing and Analytics - PlainFlow Blog 

AI implications on Marketing and Analytics - PlainFlow Blog  | The MarTech Digest | Scoop.it
We are experiencing an historic moment where we have more data than ever. We are overwhelmed by data. Yet, although the data volume continues to burgeon, companies often struggle to harness it. Indeed, the way they take decisions isn’t really changed over the past decade. We’re not able to use the data we have. Or at least, we use data, but they do not influence our decision as one might expect. Identifying patterns that enable you to make the right decisions at the right time is what could really make the difference.

Massive data volume generated from a side. The inability to decipher that data chaos and pull out actionable insights from the other side. This is where Artificial Intelligence comes in as a connecting link. One of the techniques widely used to reach Artificial Intelligence is Machine Learning. Machine learning relies on two key elements: algorithms and data sets to train those algorithms.
CYDigital/marteq.io's insight:

Are you data-informed or data-driven? To be data-driven, you need AI. So show me the apps.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Your Marketing Needs to be Data-Driven - Marketing Insider Group

Why Your Marketing Needs to be Data-Driven - Marketing Insider Group | The MarTech Digest | Scoop.it
Here are the top 5 reasons your marketing needs to be data-driven.

  • PERSONALIZATION
  • ENHANCED CUSTOMER EXPERIENCE
  • OPTIMIZED MARKETING CHANNELS
  • INCREASED CUSTOMER ENGAGEMENT AND LOYALTY
  • CONTINUOUS QUALITY IMPROVEMENT
CYDigital/marteq.io's insight:

IT DRIVES MORE REVENUE!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Five Golden Rules for Data-Driven Marketing - PerformanceIN

Five Golden Rules for Data-Driven Marketing - PerformanceIN | The MarTech Digest | Scoop.it
Rule one: Chose quality over quantity

Rule two: Set measures for success

Rule three: Build the 360 view of the customer

Rule four: Don’t be afraid to try something new  

Rule five: Keep an open mind
CYDigital/marteq.io's insight:

Rule six: have the right marketing stack in place.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM - Demand Gen Report

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM - Demand Gen Report | The MarTech Digest | Scoop.it
B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according to a study published by Openprise, a data automation solutions provider.

The 2017 B2B Data Market Industry Report, which surveyed 175 U.S.-based B2B marketing professionals regarding their use of external data, found that 62% of B2B marketers surveyed use third-party data to identify contacts within target companies. Of those marketers, more than half (52%) said it’s useful when identifying new target companies.

Of note, less than half (48%) of marketers surveyed leverage third-party data for their ABM efforts. This outcome is perhaps a reflection of the fact that ABM practices are still gaining widespread adoption.
CYDigital/marteq.io's insight:

A necessity.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Budgets, Cultures Holding Back Data-Driven Strategies - MarketingCharts

Budgets, Cultures Holding Back Data-Driven Strategies - MarketingCharts | The MarTech Digest | Scoop.it
CYDigital/marteq.io's insight:

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What CMOs Need to Know About Data Informed Content Marketing - Top Rank Blog

What CMOs Need to Know About Data Informed Content Marketing - Top Rank Blog | The MarTech Digest | Scoop.it
Senior marketing executives leading their organizations to more substantial and measurable returns from content marketing investments must focus on 3 key areas when it comes to content and experience:

  • Content Discovery
  • Content Consumption: Delivering content to customers in the formats and channels they prefer is as essential as the topics and utility provided.
  • Content Action: Findable content that satisfies customer information needs isn’t effective for the brand unless it inspires action. 
CYDigital/marteq.io's insight:

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to take a more data-driven approach to digital marketing with DMPs - Smart Insights 

How to take a more data-driven approach to digital marketing with DMPs - Smart Insights  | The MarTech Digest | Scoop.it
Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we're all too aware of the importance of data. For example, the typical. Marketing topic(s):Big Data. Advice by Gavin Llewellyn.
CYDigital/marteq.io's insight:

Ohhh an excellent article. Superb discourse on building out a DMP infrastructure, and the article needs more exposure.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
Isabelle Vissuzaine's curator insight, March 23, 2017 5:02 AM
Une explication simple du big data, des DMP et des acronymes du marketing digital et du data-driven. A lire sans modération !
Scooped by CYDigital/marteq.io
Scoop.it!

Where is data-driven marketing headed in 2017? - Econsultancy

1. Platforms, technology, and data are improving

These concerns are part of the reason why, as of late 2015, more than half (57%) brands have not yet implemented a DMP and most (61%) were not going to implement one in the coming year. What may alter this trend, however, is that marketers are becoming increasingly aware of the data-driven platforms and technology that is available and realize that they are improving.

2. Marketers are increasingly using data to improve performance

Along with catering for new marketing strategies, the improvements in platforms, technology and data also help marketers understand what is and what is not working. 

3. Through combining first- and third-party data, marketers will be able to allocate budget more effectively

While it sounds like a complicated strategy reserved for only those 43% of companies who have implemented a DMP, combining first- and third-party data is actually straightforward to do with the major advertising platforms.
CYDigital/marteq.io's insight:

Needed: new technology that is easy to use and integrates into the existing stack.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Leveraging Data Science for Deeper Marketing Decision-Making - Datanami

Leveraging Data Science for Deeper Marketing Decision-Making - Datanami | The MarTech Digest | Scoop.it
  • Data Science for Marketing: Embrace and leverage data science as an integral part of your workflow and marketing tech stack. 
  • Test Everything: Evaluate and test often, A/B test both your current stack, and put off-the-shelf solutions through rigorous testing. Ensure that they stand up to your data-first KPIs.
  • Data-first Culture: Create a data-first culture within your marketing and sales teams. Use data analytics to constantly validate the funnel, and to optimize the performance of your lead pipeline, rather than relying on disparate marketing tools and anecdotal sales rep information.
  • Build the Toolkit: The role and the acumen required to lead a marketing team today has evolved. Hire the best and the brightest to help bridge these gaps within your team, and bring data-first capabilities to your team.
  • Democratize Data Access: As a company, you have common goals and metrics. Break down those departmental siloes and let data science help your organization create a tighter and more transparent integration between your marketing, sales, engineering, customer success, and product teams.
CYDigital/marteq.io's insight:

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Spending on Data-Driven Marketing Set to Rise - eMarketer

Spending on Data-Driven Marketing Set to Rise - eMarketer | The MarTech Digest | Scoop.it
DDM investment boosts revenues, execs say
CYDigital/marteq.io's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Cheap data: You are about to get so much better at marketing - Marketing Land

Cheap data: You are about to get so much better at marketing - Marketing Land | The MarTech Digest | Scoop.it

"Abundant data is better data. Everything about it is more delicious. Here are the trends in the kinds of data we are using to drive our businesses.

  • From smaller samples sizes to larger sample sizes
  • From self-reported input to behavioral input
  • From less-recent to more-recent data
  • From data collected at one point in time to data spanning months and years of data
  • From periodic to real-time collection
  • From qualitative to quantitative data
  • From strangers to prospects and customers"
CYDigital/marteq.io's insight:

No. More. Excuses.

 

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin - Oracle

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin - Oracle | The MarTech Digest | Scoop.it
Marketing leaders must create a data-driven marketing culture and organize the required people, processes and systems. They need to eliminate data silos and create a single source of truth - a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time.

CYDigital/marteq.io's insight:

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

more...
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Five Key Elements For A Big Analytics Driven Business Impact - Occum's Razor

Five Key Elements For A Big Analytics Driven Business Impact - Occum's Razor | The MarTech Digest | Scoop.it
Not every company can afford to have full-time people dedicated to analysis. Hence let me make optimal recommendations for three types of companies.

If you are a handful of employees small business, here's your balance between data capture, data reporting, data analysis: 05 | 20 | 25.

You are a small business, I get it, you only have a part of one resource dedicated to data. No problem. Ensure that part-time resource is spending their time with a 05 | 20 | 25 balance. At your size, you'll still win with data.

If you are a numerous employees medium sized business that is growing at a ferocious pace, here's your DC | DR | DA balance: 10 | 25 | 65.

Lastly, if you are a massive employees corporation here's your DC | DR | DA balance: 15 | 35 | 50.
CYDigital/marteq.io's insight:

Great guidance. For a full understanding, please CT.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

more...
No comment yet.