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Why B2B Marketers Need to Know About Data Verification - Technology Advice

Why B2B Marketers Need to Know About Data Verification - Technology Advice | The MarTech Digest | Scoop.it

"The 2015 Data Hygiene & Enrichment Report recommends a 5 step process for enriching your contact database to improve your customer experience — and ultimately the effectiveness of your marketing:

  1. Evaluate the current state of your database.
  2. Build a data governance plan.
  3. Formulate a data standardization strategy.
  4. Identify channels for appending data.
  5. Assess the tools at your disposal.


Building a data governance and data standardization strategy are critical components to data-driven marketing, but it’s the very first step that’s the most important: evaluating the current state of your database.

This is where data verification tools become so important: at the very beginning of the process. By partnering with a verification service to update outdated records, discard faulty information, and reconnect with old leads, you’ll eliminate many of the email deliverability problems that plague so many marketers."


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CYDigital/marteq.io's insight:

Incredibly important, especially considering the 2-3% data degradation rate each month.

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How to Achieve Clean Data in B2B Marketing | Oracle Marketing Cloud

How to Achieve Clean Data in B2B Marketing | Oracle Marketing Cloud | The MarTech Digest | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

CYDigital/marteq.io's insight:

MIA: utilizing a DMP, a 3rd party marketing database to continually update records. That's the smart mode.

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State of B2B Marketing Data Deemed Questionable - Marketing Charts

State of B2B Marketing Data Deemed Questionable - Marketing Charts | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

CYDigital/marteq.io's insight:

A snippet from the NetProspex report.

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Hanin Abu Al Rub's curator insight, March 28, 2015 11:07 AM

Most B2B records are missing key data...

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[FREE REPORT] The State of Marketing Data Benchmark Report - NetProspex

[FREE REPORT] The State of Marketing Data Benchmark Report - NetProspex | The MarTech Digest | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

CYDigital/marteq.io's insight:

Behind a quick reg form.

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Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

A very smart approach to approaching data quality. 

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Exciting new tools for B2B prospecting - Biznology

Exciting new tools for B2B prospecting  - Biznology | The MarTech Digest | Scoop.it

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CYDigital/marteq.io's insight:

An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous. 

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Spotlight on…Every Market media launches global B2B database - FierceCMO

Spotlight on…Every Market media launches global B2B database - FierceCMO | The MarTech Digest | Scoop.it
Every Market Media has launched a B2B international marketing database, which represents 217 countries and 70,000 business types in its 25,975,162 records. Each record in the database includes, at a minimum, a business type and unique email address. The company said many of the records include full business card values (Contact Name, Title, Company Name, Address, City, State, Zip, Phone and Email).


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CYDigital/marteq.io's insight:

FYI as we're constantly looking to improve the in-house DB.

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B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert

B2B Marketers Primary Sources of Prospect Data and Customer Insights - MarketingCharts | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Excerpt...


Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.


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CYDigital/marteq.io's insight:

Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.

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4 1/2 Tools to Help Keep Your Database Clean - Pardot

4 1/2 Tools to Help Keep Your Database Clean - Pardot | The MarTech Digest | Scoop.it

Condensed...


For those time-strapped marketers, we offer you the list of database-cleaning resources:

  • Fresh Address helps companies build, update, segment, and clean their email lists. If you have a large database full of customer or prospect email addresses, but have found that you’re continually seeing bad bounce rates from invalid email addresses, Fresh Address can update your email database and replace any bad addresses with the correct ones, while also maximizing email deliverability and avoiding ISP blacklisting.
  • If you’re looking for a low-cost email verification service (as well as a company with a sense of humor), try using BriteVerify. They offer on-demand, pay-as-you-go pricing so that you pay for exactly what you need.
  • Hoovers offers a number of solutions for sales and marketing departments, a few of which are data cleansing and enrichment, list cleaning, and appending services.
  • With Data.com, you can access millions of top-quality D&B company profiles and Data.com contacts to get clean and current email addresses, contact information, and more. Using a tool like Data.com, you can ensure that you not only start with a clean database, but you also keep it maintained over time.
CYDigital/marteq.io's insight:

Just a word of caution regarding Hoovers and Data.com: even their data may be severely outdated. We suggest you get with your account rep and secure a small number of contacts, and check those for validity. In one case, we found that 50% of the sample dated was outdated.


  • See the article at www.pardot.com
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